Vietnam’s top travel agencies grow with Amadeus technology

International

Amadeus strengthens its presence in Vietnam by supporting leading travel consolidators and startups with advanced digital solutions

Amadeus, a global leader in travel technology, is expanding its footprint in Vietnam with tailored solutions for some of the nation’s fastest-growing online travel players. At a recent industry event, Amadeus brought together leading agencies to discuss how technology can drive scale and competitiveness in an evolving market.

Digitalization as a growth driver

“Hong Ngoc Ha Travel consistently embraces technology innovation as a key driver for our long-term growth,” says Dang Hoang Tung, Executive Board Member and Senior Advisor to the Chairwoman. “Our partnership with Amadeus aligns with our broader digitalization roadmap and enables us to deliver a scalable, insight-driven B2B platform for our nationwide sub-agent network. Amadeus’ robust technology and industry expertise help us streamline workflows, enhance connectivity, and create lasting value for partners.”

Building efficiency through automation

Startups also see opportunities in partnering with Amadeus. “Én Việt chose Amadeus for their proven expertise in travel technology and commitment to innovation,” explains Tony Dong, VP of Én Việt. “Our digital transformation project resulted in a strong B2B platform that simplifies operations and empowers our sub-agents. Amadeus supported us every step of the way, ensuring a smooth process fully aligned with our vision.”

Supporting Vietnam’s fast-growing travel market

Ramona Bohwongprasert, SVP Southeast Asia, Inside Sales & Startups APAC, Travel Sellers at Amadeus, highlights the potential: “Vietnam is one of the fastest-growing travel markets in the region. By implementing the latest cloud-based solutions, we enable agencies of all sizes to innovate, decentralize ticketing capabilities, and strengthen their sub-agent ecosystems. We are honored to partner with Hong Ngoc Ha Travel, Én Việt and PNR Travel, and we look forward to further collaboration.”

With more than 95 destinations in its global network of partners, Amadeus continues to empower travel businesses across Vietnam to scale efficiently and compete in the digital age.