The Club Hotel Services expands Pulse and GEMS to drive integrated commercial performance - Get updated on what's happening in tourism!

Radisson Hotel Group’s integrated commercial engine, The Club Hotel Services, has concluded a year of strong growth, marked by the continued expansion of its proprietary platforms Pulse and GEMS. The developments underline a sharpened focus on how data, automation and human expertise are reshaping commercial performance across the hospitality sector.

Based on a single global operating model, The Club Hotel Services brings together Revenue, Sales, Meetings & Events, Web and Voice Management. Designed to support hotel owners and operators at scale, the platform combines specialist commercial expertise with proprietary technology to increase speed, accuracy and effectiveness across all revenue streams.

Global expansion and growing demand

In 2025, The Club accelerated its international expansion. The Club of Revenue Management surpassed 400 hotels worldwide, while the Club of Sales launched a New Delhi edition. At the same time, the Club of Web Management scaled to 135 hotels in its first full year of operation. The growth reflects increasing demand for centralised, data-driven commercial expertise within the hospitality industry.

Pulse evolves into a decision-making ecosystem

At the core of this momentum is the evolution of Pulse, The Club’s business intelligence, automation and decision-support platform. Initially developed to consolidate commercial data into a single source of truth, Pulse has expanded into a fully integrated decision-making ecosystem.

New modules introduced over the past year include Shift by Pulse and Pro by Pulse, which support automated displacement analysis and productivity and staffing optimisation, enabling hotels to make faster, more informed decisions while improving efficiency and profitability. In addition, Plan by Pulse introduces automated forecasting powered by advanced algorithms, allowing for quicker and more accurate demand and revenue projections. Together, these capabilities elevate Pulse from a reporting tool to a strategic platform actively supporting revenue optimisation and operational performance.

GEMS enhances Meetings & Events operations

Alongside Pulse, The Club continues to transform Meetings & Events operations through GEMS, the Group & Event Management System. GEMS is an end-to-end platform that automates the entire Meetings & Events lifecycle, from enquiry and quotation through to contracting and event planning.

Over the past year, new AI-enabled features have been added, including automated lead qualification, intelligent rooming list processing and faster response workflows. These enhancements aim to reduce friction for planners, improve conversion rates for hotels and deliver more consistent service at scale, while significantly reducing response times for Meetings & Events teams.

Industry alignment and strategic dialogue

The ongoing development of Pulse and GEMS reflects a broader shift towards integrated, data-driven performance models, mirroring trends across the wider hospitality and travel ecosystems. These themes will also shape Revenue Strategy Days 2026 (RDS26), The Club’s internal flagship strategy forum.

Held on 4–5 February 2026, RDS26 is supported by more than 20 industry partners, including AWS, Booking.com, Expedia, Trip.com, Cvent, EY and others. Under the theme Together Towards Tomorrow, discussions will focus on how automation, artificial intelligence, data intelligence and human expertise can be combined to address shifting demand patterns, evolving distribution landscapes and rising guest expectations.

Leadership perspective

Gianni di Fede, Global Chief Commercial Officer at Radisson Hotel Group, highlights the strategic importance of the platforms:

“Pulse and GEMS are strategic platforms that enable smarter decisions and faster execution across our hotels. By embedding automation and AI into everyday commercial workflows, we are fundamentally changing how performance is delivered at scale. Our teams have shown incredible agility in surpassing what can be achieved with this technology, and I look forward to engaging them and our partners at RDS26.”

As the hospitality sector continues to evolve rapidly, The Club Hotel Services’ year of growth illustrates how internal innovation platforms can generate wider industry relevance, offering a clear view of the future of integrated, technology-enabled commercial performance.

Image Credit: © Radisson Hotel Group