Agoda names Tokyo top destination for Lunar New Year travel in Asia

International

Accommodation search data show strong demand for Japan and major Asian cities, with Taipei entering the top three for the first time

Agoda has released its latest ranking of the most popular Asian destinations for the upcoming Lunar New Year, based on accommodation search data. The analysis compares searches made in December 2025 with the same period a year earlier for check-ins during the Lunar New Year travel window.

Tokyo remains number one, Taipei rises

Tokyo retained its position as the most searched destination for Lunar New Year travel, confirming its continued appeal among international and regional travellers. Bangkok ranked second, while Taipei entered the top three for the first time.

Further down the ranking, Osaka placed fourth, followed by Seoul in fifth position. Fukuoka ranked sixth, underlining Japan’s strong overall presence in Lunar New Year travel searches.

New entries and stable favourites

Kuala Lumpur debuted in seventh place, while Sapporo slipped one position to eighth. Singapore and Hong Kong continued to attract high levels of interest, completing the top ten.

Year of the Horse inspires movement and discovery

The 2026 Lunar New Year marks the Year of the Horse, traditionally associated with energy, movement and adventure. According to Agoda, this symbolism is reflected in travel behaviour, with travellers seeking lively urban destinations and new experiences. The Lunar New Year period, which coincides with the arrival of spring, remains one of Asia’s most important travel seasons, combining family reunions with opportunities for renewal and exploration.

Industry perspective

Andrew Smith, Senior Vice President, Supply at Agoda, said: “The Lunar New Year is all about adventure and discovery, especially in the Year of the Horse. It’s exciting to see travellers embracing both traditional favourites and new experiences during one of Asia’s top travel moments. Whether it’s the bustling streets of Tokyo or the urban energy of Singapore, Agoda is here to help travellers find great deals and create memorable holiday experiences.”

Promotions around the festive period

In parallel with the travel peak, Agoda is running its Mega Sale from 14 to 28 February, offering discounts of up to 60% on hotel bookings. Additional flash sales with discounts of up to 70% are scheduled for 17 February, alongside special offers on flights and activities. Agoda VIP members will receive early access to selected deals from 10 to 13 February.

The rankings highlight sustained interest in major Asian cities during the Lunar New Year, while also pointing to a gradual diversification of destination choices across the region.