Tourexpi
Each
schoolbag is a piece of history - a limited-edition bag from Emirates’
Aircrafted range, made from the fabrics and parts of Emirates’ iconic aircraft.
With 1300 bags already distributed across Africa, the Asia Aircrafted KIDS
delivery is part of a larger initiative by Emirates to repurpose and upcycle
materials for the benefit of children across the globe.
Aircrafted
Kids by Emirates goes to Asia
In
India, Emirates collaborated with Smile Foundation India, a
respected institution that provides education, healthcare and livelihood
programmes to children aged between 6-14 years. In Bangladesh, Emirates
partnered with Kanan, Thikana (Shelter Home), and Ahsania Mission Shishu Nagari
– three sister entities across Dhaka that provide shelter for women and
children, and a safe place to nurture education and wellbeing. In Pakistan,
Emirates worked with SOS Children’s
Villages, a renowned entity which serves local communities by creating a
nurturing and inspirational space for financially disadvantaged youths to
continue their education. Through the Emirates
Airline Foundation, Emirates has a long history of supporting children’s
welfare programmes, and Aircrafted Kids is an extension of this work.
Emirates
has a local office in India, Bangladesh and Pakistan, so each entity was
visited by the Emirates representatives who helped pack the bags and distribute
them and were eager to connect with the organisations who do such important
work in the community. Inside the bags, Emirates provided school supplies such
as stationary, calculators and essentials, as well as a variety of books that
can be shared throughout schools.
The
next stop on the Aircrafted Kids schoolbags trail is Egypt, with more
destinations in the MENA region to follow.
The
making of Aircrafted Kids schoolbags
As
part of an environmental strategy that includes responsible consumption,
Emirates committed to repurposing more than 50,000 kilograms of materials, from
205 aircraft that are undergoing a cabin interior refit and refresh. The team
at Emirates Engineering brainstormed a myriad of ways in which the old
materials could be reused and upcycled and settled on a range of sturdy
backpacks. The high-quality seat fabric of Emirates Economy Class seats is 95%
wool and 5% nylon, a flat weave structure sourced from Germany and Ireland
which is ideal for upcycling due to its durability and non-flammable nature.
In
a dedicated workshop at Emirates, a team of 14 Engineering Maintenance
Assistants creatively designed and tailored a whole range of backpacks for
children of different ages. The Emirates Corporate Communications, Marketing
& Brand team then identified charitable entities, schools and foundations,
where the bags could be distributed for most impact, communicating with the
NGOs on what their preferences would be. The teams spent weeks researching
styles, ensuring the bags were safe and comfortable for children to use. Across
all the bag designs, the fabrics were professionally laundered, then further
deep cleaned by hand, leather-conditioned for the accents, and thoroughly
disinfected before being sewn into unique pieces. Brand new lining was added to
the bags, along with functional zippers and adjustable straps, before being
packed into specially branded ‘Aircrafted Kids’ boxes and shipped to their
final destinations.
With
the transport and logistics fully supported by Emirates’ SkyCargo teams, and
dnata Logistics across the continents – Aircrafted Kids by Emirates connected
the community of employees within Emirates to achieve a meaningful goal.
Aircrafted
by Emirates Limited Edition Luggage for sale
Emirates
fans can also get involved in this ‘connecting communities’ initiative, by
purchasing limited edition luggage in the coming months, as the Aircrafted
by Emirates retail range prepares to launch a second phase of the
capsule collection. Like the first collection, which sold out in a matter of
days - proceeds after costs are donated to Emirates Airline Foundation supporting
humanitarian projects around the world. Customers and fans can also donate
to Emirates Airline
Foundation any time, and help children in need.
Image
Credit: © Emirates Airlines
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