TAT launches Thailand campaign with LISA and exclusive travel rewards

Thailand

Nationwide initiative invites travellers to explore destinations and win limited-edition items

The Tourism Authority of Thailand is promoting domestic and international travel with a new campaign featuring ambassador LISA. Under the title “Feel All the Feelings, Seeking Thailand’s Wonders”, the initiative runs from 1 May to 31 July 2026 and encourages travellers to discover diverse regions while collecting rewards.

Travel experiences linked to rewards

Participants can join the campaign in two ways: by collecting points through the Buddy Rewards programme or by submitting receipts from certified tourism providers. In total, 500 exclusive prizes are available, designed to reflect Thailand’s landscapes and cultural identity.

“The initiative builds on our approach of showcasing Thailand’s appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply,” said Thapanee Kiatphaibool.

Focus on quality and sustainability

To take part, travellers must use services from officially recognised providers, including programmes such as Trusted Thailand, STAR and the Thailand Tourism Awards. These certifications highlight standards in service quality, safety and sustainability, while supporting local communities and regional income distribution.

Exclusive items inspired by Thailand

Rewards include a limited photobox set featuring destination imagery, T-shirts referencing 55 key destinations, a silk scarf inspired by northern landscapes and a silver keychain with Bangkok motifs. The items are distributed through point collection or prize draws based on travel spending.

Supporting long-term tourism growth

With the campaign, the Tourism Authority of Thailand aims to strengthen traveller confidence, promote high-quality tourism services and encourage more balanced travel flows across the country. The initiative also aligns with broader efforts to foster sustainable tourism development while enhancing Thailand’s appeal as a year-round destination.

Further information: https://www.tatnews.org/2026/04/tat-inspires-travel-across-thailand-with-lisa-through-feel-all-the-feelings-seeking-thailands-wonders-inviting-travellers-to-discover-thailand-and-win-five-styles-of-exclu/