Tourexpi
The Tourism Authority of Thailand is promoting
domestic and international travel with a new campaign featuring ambassador
LISA. Under the title “Feel All the Feelings, Seeking Thailand’s Wonders”, the
initiative runs from 1 May to 31 July 2026 and encourages travellers to
discover diverse regions while collecting rewards.
Travel experiences linked to rewards
Participants can join the campaign in two ways: by
collecting points through the Buddy Rewards programme or by submitting receipts
from certified tourism providers. In total, 500 exclusive prizes are available,
designed to reflect Thailand’s landscapes and cultural identity.
“The initiative builds on our approach of showcasing
Thailand’s appeal through the many emotions that travel evokes, encouraging
visitors to experience each region more deeply,” said Thapanee Kiatphaibool.
Focus on quality and sustainability
To take part, travellers must use services from
officially recognised providers, including programmes such as Trusted Thailand,
STAR and the Thailand Tourism Awards. These certifications highlight standards
in service quality, safety and sustainability, while supporting local
communities and regional income distribution.
Exclusive items inspired by Thailand
Rewards include a limited photobox set featuring
destination imagery, T-shirts referencing 55 key destinations, a silk scarf
inspired by northern landscapes and a silver keychain with Bangkok motifs. The
items are distributed through point collection or prize draws based on travel
spending.
Supporting long-term tourism growth
With the campaign, the Tourism Authority of Thailand
aims to strengthen traveller confidence, promote high-quality tourism services
and encourage more balanced travel flows across the country. The initiative
also aligns with broader efforts to foster sustainable tourism development
while enhancing Thailand’s appeal as a year-round destination.
Image Credit: © TAT
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