WTTC convenes global tourism leaders in Egypt to drive recovery agenda

Egypt

High-level meeting aboard Crystal Serenity focuses on coordination between governments and industry

The World Travel & Tourism Council (WTTC) is bringing together leading figures from across the global tourism sector for a high-level leadership event in Egypt, set against the symbolic backdrop of a transit through the Suez Canal. The three-day programme aims to accelerate recovery through closer cooperation between governments and industry stakeholders at a critical moment for global travel.

Hosted by the Egyptian Government and supported by partners including the Antonio Lefebvre Foundation, Coral Group and Abercrombie & Kent, the event will take place in early May aboard the cruise ship Crystal Serenity. Ministers, CEOs and policymakers from key markets such as Egypt, Saudi Arabia, the UAE, Latin America and Europe are expected to participate.

Strong signal of confidence in the region

The gathering comes amid ongoing geopolitical tensions in the Middle East and is intended as a clear signal of confidence in the region’s tourism potential. Discussions will directly address current challenges, including a dedicated strategic roundtable on policy measures to support recovery in the Middle East.

Beyond regional issues, the agenda covers a broad range of topics shaping the future of travel, including geopolitical developments, workforce and talent shortages, seamless cross-border travel, high-value tourism and destination stewardship.

“This event represents the first major global platform dedicated to recovery, bringing together governments and industry leaders to accelerate progress and unlock opportunities worldwide,” said Gloria Guevara, President & CEO of WTTC.

Focus on long-term growth and investment

The programme also highlights Egypt’s role as a key destination, with a dedicated session outlining the country’s long-term tourism strategy and investment priorities. This reflects a broader effort to position Egypt at the forefront of the sector’s recovery and future growth.

“Egypt remains one of the world’s most compelling destinations and a perfect one to host this WTTC Leadership Cruise,” said WTTC Chairman Manfredi Lefebvre. “Hosting this event aboard the Crystal Serenity reflects our unwavering belief in the resilience of Travel & Tourism and underscores the vital importance of sustained partnership and investment.”

WTTC emphasises that despite current uncertainties, the travel and tourism sector remains one of the most resilient globally. According to the organisation, coordinated action between public and private stakeholders will be essential to ensure both short-term recovery and long-term sustainable growth.

Platform for coordinated global action

Set during the transit of one of the world’s most important trade routes, the event is designed not only as a forum for discussion but as a platform for tangible cooperation. By bringing together decision-makers from across regions and sectors, WTTC aims to strengthen international alignment and unlock the next phase of global tourism development.

The initiative reflects a broader commitment within the industry to move forward with confidence, deepen collaboration and build a more resilient and sustainable travel ecosystem.