Tourexpi
This
growth will support more than 83 million jobs, with an additional 1.3 million
created this year alone.
Despite
being nearly 1 million jobs short of pre-pandemic figures, the sector is
rapidly closing the gap. International visitor spending is expected to rise by
¥33 billion (13% above 2019), while domestic spending is forecast to increase
by ¥1.1 trillion, reaching ¥7 trillion.
Looking
Back on 2024
In
2024, China’s Travel & Tourism sector contributed nearly ¥12 trillion to
the economy, a 23% rise from the previous year, and supported over 82 million
jobs. International visitor spending surged to ¥1 trillion, a 66% increase from
the previous year and nearly 10% above 2019 levels. Domestic tourism dominated,
accounting for over 85% of all tourism spending, reaching ¥5.9 trillion.
Future
Growth and Global Ambitions
By
2035, the WTTC forecasts that the sector will contribute over ¥27 trillion to
the economy (14% of GDP) and support more than 100 million jobs, adding nearly
20 million new roles. Domestic visitor spending is projected to approach ¥14
trillion, while international spending could rise to ¥1.5 trillion.
Julia
Simpson, WTTC President & CEO, stated: "China’s Travel & Tourism
sector is making a strong comeback. Recent strategic moves, like
refund-upon-purchase for international visitors and expanded visa-free access,
demonstrate a commitment to strengthening global connectivity and
competitiveness."
China's
continued investment in infrastructure, digital transformation, and sustainable
tourism positions it as a leader in the future of global Travel & Tourism.
Image
Credit: © AA
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