Tourexpi
Thailand's Prime
Minister, H.E. Ms. Paetongtarn Shinawatra, together with the National Soft
Power Strategy Committee, officially launched the Thailand Winter Festivals at
the Government House today. Running from November to December, these events aim
to highlight Thailand's rich cultural assets and foster tourism
growth.
Under
the '7 Wonders of Thailand' theme, the festivals will showcase an
impressive range of traditional celebrations, arts, sports, and other events
nationwide. The initiative, organised by the Ministry of Tourism and Sports
through the Tourism Authority of Thailand (TAT) and in collaboration
with public and private sector partners, is intended to boost local tourism
while elevating Thailand as a top global festival destination.
Prime
Minister, H.E. Ms. Paetongtarn Shinawatra, underscored the government's
commitment to making tourism a cornerstone of economic growth. "Through
the IGNITE's THAILAND TOURISM policy, we aim to enhance Thailand's cultural
Soft Power by celebrating festivals and unique Thai traditions to sustainably
support the economy, strengthen the country's competitiveness, and
establish Thailand as a world festival destination."
Minister
of Tourism and Sports, Mr. Sorawong Thienthong, emphasised the
collaborative efforts with the Ministry of Culture, the Bangkok Metropolitan
Administration, and other stakeholders to create globally appealing,
world-class events. This initiative is part of a "Local to Global"
strategy to attract visitors from around the world, extend visitor stays, and
increase tourism spending, benefiting the economy and raising Thailand's profile
internationally.
From
November to December 2024, the Thailand Winter Festivals will feature
year-end celebrations centred around the '7 Wonders of Thailand':
·
Loi Krathong Festival – Events
celebrating this traditional Thai holiday will take place nationwide, featuring
festivities like Bangkok's Delightful Colours of the River, the
Sukhothai Candle Festival, and Chiang Mai's Yi Peng Festival.
·
Countdown Events – Year-end
countdowns and New Year celebrations will be hosted in key cities, including
firework displays and cultural performances in Bangkok, Chiang Mai,
and Hat Yai.
·
Sports Events – Major sporting
events such as the Amazing Thailand Marathon Bangkok, Chiang Mai Marathon, and
Laguna Phuket Triathlon will attract athletes and fans alike.
·
Cultural Events – Traditional
festivals like Surin's Elephant Round-Up and the Christmas Star Parade in Sakon
Nakhon will showcase Thailand's cultural diversity.
·
Food Festivals – Celebrations
like Isan to The World in Khon Kaen and the Northern Coffee Gathering
in Chiang Mai will promote regional cuisine and culinary excellence.
·
Music Festivals – Concerts and
music events, including the iconic Wonderfruit and Rolling Loud Thailand, will
bring energy and excitement across the country.
·
Lighting & Illumination Festivals –
Stunning light displays will illuminate historic landmarks, with events like
Vijit Chao Phraya, Pattaya's Fireworks Festival, and Night at the Museum
Festivals.
"The
Thai government and the National Soft Power Strategy Committee are confident
the Thailand Winter Festivals will attract global visitors, driving tourism and
showcasing Thailand's unique culture well into the New
Year," TAT Governor, Ms. Thapanee Kiatphaibool, concluded.
Image Credit: © Tourism Authority of Thailand (TAT)
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