Tourexpi
The Tourism Authority of Thailand (TAT) hosted a
welcome ceremony at Krabi International Airport to mark the arrival of Etihad
Airways’ first-ever direct flight from Abu Dhabi on 9 October 2025. The new
connection represents a major step forward in expanding air connectivity
between Thailand and the Middle East, while reinforcing Krabi’s reputation as a
leading destination for beach, wellness, cultural, and sustainable tourism.
Strengthening Thailand–Middle East connectivity
The welcoming event was presided over by Mr. Phiphat
Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, joined by Ms.
Sasithorn Kittidhrakul, Deputy Minister of Interior; Mr. Chayatan Phromsorn,
Permanent Secretary of the Ministry of Transport; Ms. Thapanee Kiatphaibool,
TAT Governor; Mr. Ratthasart Chidchoo, Governor of Krabi Province; and Mr.
Danai Ruengsorn, Director-General of the Department of Airports, alongside TAT
executives and representatives from the public and private tourism sectors.
Passengers on flight EY424, operated by an Airbus
A321LR with 160 seats, were greeted with a traditional Thai performance and
local souvenirs — a warm gesture that reflects the hospitality synonymous with
the Amazing Thailand brand.
The new Abu Dhabi–Krabi route adds around 7,650
additional seats per month, equivalent to a 16 percent increase in capacity
between Thailand and the Middle East. This development enhances travel
convenience and is expected to boost regional tourism growth significantly.
Sustainable growth and community focus
TAT Governor Ms. Thapanee Kiatphaibool said:
“This new direct connection between Abu Dhabi and
Krabi opens exciting opportunities for sustainable tourism development in
southern Thailand. TAT is committed to empowering local destinations to deliver
authentic, high-quality experiences that combine cultural depth with
environmental care and community engagement.”
Mr. Ratthasart Chidchoo, Governor of Krabi Province,
added:
“Krabi is not only renowned for its spectacular
islands and marine attractions but also for its rich cultural and
community-based tourism experiences. Visitors can immerse themselves in
authentic local lifestyles and enjoy memorable encounters that make Krabi
unique.”
Krabi’s sustainability leadership
Krabi’s strong foundation in sustainability further
enhances its appeal. Earlier this month, the Lanta Archipelago National Park
was recognised among Thailand’s ten winners in the 2025 Green Destinations Top
100 Stories, highlighting the province’s leadership in responsible tourism
through the Krabi Prototype model supported by TAT.
Expanding opportunities in the Middle East market
Ms. Thapanee emphasised that the new Etihad Airways
route underlines TAT’s collaboration with international airlines to strengthen
access to southern Thailand and attract high-value visitors from the Middle
East.
“This service supports our efforts to promote Thailand
as a premium destination for health and wellness, luxury, family, and
halal-friendly tourism. With Thailand’s growing reputation as a global Medical
and Wellness Hub, we are dedicated to offering meaningful, responsible travel
experiences that capture the essence of Amazing Thailand.”
Inspiring new travel experiences
To further promote the new connection, TAT’s Dubai
Office organised a familiarisation trip for Key Opinion Leaders (KOLs) from the
Gulf Cooperation Council (GCC) countries to explore Krabi. The curated
itinerary features local gastronomy, cultural heritage, and themed experiences
such as Hidden Gem Cities and the Jurassic World: Rebirth filming locations —
showcasing the region’s diverse attractions for discerning Middle Eastern
travellers.
Between January and September 2025, Thailand welcomed
approximately 618,000 visitors from the Middle East, with arrivals projected to
reach 850,000 by year-end. Middle Eastern travellers spend an average of 10
days in the country and around 104,000 Baht per trip, contributing to
Thailand’s tourism growth and reinforcing its position as a world-class,
welcoming destination.
Image
Credit: © TAT
The most interesting news
Read the News

Global tourism growth slows to 0.4% in first half of 2026
UN Tourism reports 690 million international arrivals as conflict in the Middle East, higher travel costs and inflation weigh on demand
Read the News

China: Hainan Airlines retains Skytrax Five-Star rating for 15th year
The Chinese carrier also secured awards for airline and staff service in China as it continues to expand its international network
Read the News

Banyan Group expands in Africa with Newmark acquisition
Majority stake adds 26 hotels, lodges and reserves across seven countries, taking Banyan Group’s global portfolio to nearly 130 properties
Read the News

Radisson Career Fest 2026 puts AI and career mobility in focus
Month-long hybrid programme will connect hospitality professionals and aspiring talent in more than 100 countries with training, leadership sessions and future skills
Read the News

Latin America and Caribbean: Hyatt offers up to 35% off seven resorts
Americas Resort Sale covers selected properties in Mexico, Aruba, Saint Lucia, the Dominican Republic and Colombia for stays between December 2026 and March 2027
Read the News

Uruguay: Azul restores Porto Alegre flights as regional connectivity recovers
Two weekly services from southern Brazil will strengthen tourism and business links as Uruguay introduces new incentives to attract additional air routes
Read the News

Germany: Condor adds American Airlines as new North American partner
New interline agreement opens additional connections across the US and Canada with single-ticket journeys and through-checked baggage
Read the News

Turkey: Medieval fair brings fantasy and history to Cappadocia
Thousands of enthusiasts gather in Ürgüp as costumes, mythology and Cappadocia’s dramatic landscape create a journey into another era
Read the News

Peru brings 25 luxury travel designers to five regions for B2B expedition
REMOTE Expedition Peru combines five familiarisation trips with a high-end travel trade meeting in the Colca Valley from 23 to 30 October
Read the News

Peninsula Hotels earn three places in The 50 Best Hotels 2026
Properties in Istanbul and Hong Kong enter the global Top 50, while The Peninsula Shanghai debuts at No. 99
Read the News

Bahrain to host global tourism investment forum in January 2027
UN Tourism partnership will bring ministers, investors and financial institutions to Manama to discuss financing, projects and long-term tourism investment
Read the News

Silversea introduces four suite categories across its fleet
Seventeen suite types are reorganised into Oceanview, Veranda, Residence and Villa, with additional benefits for higher categories from January 2027
Read the News

Istanbul: Archaeological Museums reopen after extensive restoration
Historic buildings, redesigned galleries and almost 180 outdoor exhibits give one of Istanbul’s major museum complexes a new look
Read the News

Thailand launches new platform to bring travel tech into tourism businesses
Amazing Thailand Innovation Gadget connects startups with tourism companies, public agencies and potential partners to turn new technologies into practical applications
Read the News

Eurowings puts four personal names on its Airbus fleet
The “Name a Plane” competition invites passengers to nominate people whose everyday commitment to others deserves special recognition
Read the News

Thailand turns fashion and textiles into new tourism experiences
Three-day Bangkok showcase connects contemporary design with artisans, communities and textile journeys across the country
Read the News

Los Angeles: Delta plans record LAX schedule for summer 2027
More than 200 daily departures, new routes to Monterey and Philadelphia and further premium investment will mark Delta’s largest-ever operation at Los Angeles International Airport
Read the News

Serbia: EXPO 2027 roadshow targets Slovak travel trade
Bratislava event brings Serbian and Slovak tourism businesses together as Belgrade prepares to welcome visitors from more than 135 countries
Read the News

Thailand promotes film tourism and production opportunities at TIFF 2026
Tourism Authority of Thailand uses Toronto International Film Festival to connect international filmmakers with locations, production expertise and travel experiences across the country
Read the News

Philippines: Taiwan targets travel trade at Manila’s Travel Sale Expo
Tourism authority combines agency sales, consumer incentives and MICE offers as Taiwan strengthens its presence in the Philippine outbound market
Read the News

China: IHG launches early booking offer as holiday travel patterns shift
IHG One Rewards members can save up to 24 percent as longer stays, nearby breaks and emerging destinations shape travel demand across Greater China
