Tourexpi
The Tourism Authority of Thailand (TAT) hosted a
welcome ceremony at Krabi International Airport to mark the arrival of Etihad
Airways’ first-ever direct flight from Abu Dhabi on 9 October 2025. The new
connection represents a major step forward in expanding air connectivity
between Thailand and the Middle East, while reinforcing Krabi’s reputation as a
leading destination for beach, wellness, cultural, and sustainable tourism.
Strengthening Thailand–Middle East connectivity
The welcoming event was presided over by Mr. Phiphat
Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, joined by Ms.
Sasithorn Kittidhrakul, Deputy Minister of Interior; Mr. Chayatan Phromsorn,
Permanent Secretary of the Ministry of Transport; Ms. Thapanee Kiatphaibool,
TAT Governor; Mr. Ratthasart Chidchoo, Governor of Krabi Province; and Mr.
Danai Ruengsorn, Director-General of the Department of Airports, alongside TAT
executives and representatives from the public and private tourism sectors.
Passengers on flight EY424, operated by an Airbus
A321LR with 160 seats, were greeted with a traditional Thai performance and
local souvenirs — a warm gesture that reflects the hospitality synonymous with
the Amazing Thailand brand.
The new Abu Dhabi–Krabi route adds around 7,650
additional seats per month, equivalent to a 16 percent increase in capacity
between Thailand and the Middle East. This development enhances travel
convenience and is expected to boost regional tourism growth significantly.
Sustainable growth and community focus
TAT Governor Ms. Thapanee Kiatphaibool said:
“This new direct connection between Abu Dhabi and
Krabi opens exciting opportunities for sustainable tourism development in
southern Thailand. TAT is committed to empowering local destinations to deliver
authentic, high-quality experiences that combine cultural depth with
environmental care and community engagement.”
Mr. Ratthasart Chidchoo, Governor of Krabi Province,
added:
“Krabi is not only renowned for its spectacular
islands and marine attractions but also for its rich cultural and
community-based tourism experiences. Visitors can immerse themselves in
authentic local lifestyles and enjoy memorable encounters that make Krabi
unique.”
Krabi’s sustainability leadership
Krabi’s strong foundation in sustainability further
enhances its appeal. Earlier this month, the Lanta Archipelago National Park
was recognised among Thailand’s ten winners in the 2025 Green Destinations Top
100 Stories, highlighting the province’s leadership in responsible tourism
through the Krabi Prototype model supported by TAT.
Expanding opportunities in the Middle East market
Ms. Thapanee emphasised that the new Etihad Airways
route underlines TAT’s collaboration with international airlines to strengthen
access to southern Thailand and attract high-value visitors from the Middle
East.
“This service supports our efforts to promote Thailand
as a premium destination for health and wellness, luxury, family, and
halal-friendly tourism. With Thailand’s growing reputation as a global Medical
and Wellness Hub, we are dedicated to offering meaningful, responsible travel
experiences that capture the essence of Amazing Thailand.”
Inspiring new travel experiences
To further promote the new connection, TAT’s Dubai
Office organised a familiarisation trip for Key Opinion Leaders (KOLs) from the
Gulf Cooperation Council (GCC) countries to explore Krabi. The curated
itinerary features local gastronomy, cultural heritage, and themed experiences
such as Hidden Gem Cities and the Jurassic World: Rebirth filming locations —
showcasing the region’s diverse attractions for discerning Middle Eastern
travellers.
Between January and September 2025, Thailand welcomed
approximately 618,000 visitors from the Middle East, with arrivals projected to
reach 850,000 by year-end. Middle Eastern travellers spend an average of 10
days in the country and around 104,000 Baht per trip, contributing to
Thailand’s tourism growth and reinforcing its position as a world-class,
welcoming destination.
Image
Credit: © TAT
The most interesting news
Read the News

Hilton to double Morocco portfolio with 15 new hotels and Waldorf Astoria debut
Expansion across ten brands signals strong growth in luxury and lifestyle segments
Read the News

Tour of Türkiye gains global stature as showcase for sports tourism
UEC official highlights rising international profile and growing appeal for travellers
Read the News

Bangladesh plans Boeing order as part of fleet expansion strategy
Government moves to acquire 14 aircraft while exploring mixed fleet with Airbus
Read the News

Lufthansa launches first A380 with new Business Class
Modernised aircraft enters service as part of fleet-wide retrofit programme
Read the News

WTTC convenes global tourism leaders in Egypt to drive recovery agenda
High-level meeting aboard Crystal Serenity focuses on coordination between governments and industry
Read the News

Middle East travel sector outpaces global growth as Saudi Arabia leads expansion
WTTC data highlights strong regional momentum driven by international demand and business travel
Read the News

TUI Policy Lounge highlights travel trends and regulatory challenges in Europe
Industry leaders call for aligned policies to support a resilient tourism sector
Read the News

Dusit launches global campaign with complimentary nights on extended stays
Limited-time offer provides up to four free nights across selected properties worldwide
Read the News

Thailand strengthens global leadership in wellness tourism
Trade meet in Bangkok connects international buyers with the country’s expanding health and wellness sector
Read the News

Agoda: Gen Z in Asia favours shorter, experience-led travel
Frequent trips and flexible planning reshape travel behaviour across the region
Read the News

Ryanair to close Berlin base and cut capacity amid rising costs
Airline plans to redeploy seven aircraft as fees and taxes weigh on traffic recovery
Read the News

Lufthansa unveils new uniform designed with BOSS for its centenary
Rollout from Q4 2026 signals brand renewal and premium positioning
Read the News

GNTB promotes IGA 2027 Ruhr Area in over 30 international markets
International Garden Exhibition positioned as key tourism driver for Germany
Read the News

IHG partners with PAYBACK to expand rewards for German travellers
Guests can now earn PAYBACK points across more than 7,000 hotels worldwide
Read the News

Thailand advances tourism partnership with China during high-level visit
TAT outlines long-term strategy to boost high-value travel and bilateral growth
Read the News

Rafael Bonachela premieres ‘Pulso’ on EUROPA 2, launching new collaboration
World premiere at sea marks start of continued partnership with Hapag-Lloyd Cruises
Read the News

Radisson advances Net Zero strategy with verified hotels and 2025 report
Responsible Business Report highlights measurable progress across people, communities and climate goals
Read the News

Lufthansa introduces stopover programme with Munich as first hub
Flexible stays of up to seven days now available on Singapore and U.S. routes
Read the News

Malaysia Healthcare strengthens Medan outreach as demand for second opinions grows
Indonesian patients continue to rely on Malaysia for accessible, high-quality treatment abroad
Read the News

TAT launches Thailand campaign with LISA and exclusive travel rewards
Nationwide initiative invites travellers to explore destinations and win limited-edition items
Read the News

Agoda highlights top five Labor Day destinations for 2026
Tokyo, Pattaya, Seoul, Osaka and Busan lead travel demand based on search data
