Tourexpi
The Tourism Authority of Thailand (TAT) hosted a
welcome ceremony at Krabi International Airport to mark the arrival of Etihad
Airways’ first-ever direct flight from Abu Dhabi on 9 October 2025. The new
connection represents a major step forward in expanding air connectivity
between Thailand and the Middle East, while reinforcing Krabi’s reputation as a
leading destination for beach, wellness, cultural, and sustainable tourism.
Strengthening Thailand–Middle East connectivity
The welcoming event was presided over by Mr. Phiphat
Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, joined by Ms.
Sasithorn Kittidhrakul, Deputy Minister of Interior; Mr. Chayatan Phromsorn,
Permanent Secretary of the Ministry of Transport; Ms. Thapanee Kiatphaibool,
TAT Governor; Mr. Ratthasart Chidchoo, Governor of Krabi Province; and Mr.
Danai Ruengsorn, Director-General of the Department of Airports, alongside TAT
executives and representatives from the public and private tourism sectors.
Passengers on flight EY424, operated by an Airbus
A321LR with 160 seats, were greeted with a traditional Thai performance and
local souvenirs — a warm gesture that reflects the hospitality synonymous with
the Amazing Thailand brand.
The new Abu Dhabi–Krabi route adds around 7,650
additional seats per month, equivalent to a 16 percent increase in capacity
between Thailand and the Middle East. This development enhances travel
convenience and is expected to boost regional tourism growth significantly.
Sustainable growth and community focus
TAT Governor Ms. Thapanee Kiatphaibool said:
“This new direct connection between Abu Dhabi and
Krabi opens exciting opportunities for sustainable tourism development in
southern Thailand. TAT is committed to empowering local destinations to deliver
authentic, high-quality experiences that combine cultural depth with
environmental care and community engagement.”
Mr. Ratthasart Chidchoo, Governor of Krabi Province,
added:
“Krabi is not only renowned for its spectacular
islands and marine attractions but also for its rich cultural and
community-based tourism experiences. Visitors can immerse themselves in
authentic local lifestyles and enjoy memorable encounters that make Krabi
unique.”
Krabi’s sustainability leadership
Krabi’s strong foundation in sustainability further
enhances its appeal. Earlier this month, the Lanta Archipelago National Park
was recognised among Thailand’s ten winners in the 2025 Green Destinations Top
100 Stories, highlighting the province’s leadership in responsible tourism
through the Krabi Prototype model supported by TAT.
Expanding opportunities in the Middle East market
Ms. Thapanee emphasised that the new Etihad Airways
route underlines TAT’s collaboration with international airlines to strengthen
access to southern Thailand and attract high-value visitors from the Middle
East.
“This service supports our efforts to promote Thailand
as a premium destination for health and wellness, luxury, family, and
halal-friendly tourism. With Thailand’s growing reputation as a global Medical
and Wellness Hub, we are dedicated to offering meaningful, responsible travel
experiences that capture the essence of Amazing Thailand.”
Inspiring new travel experiences
To further promote the new connection, TAT’s Dubai
Office organised a familiarisation trip for Key Opinion Leaders (KOLs) from the
Gulf Cooperation Council (GCC) countries to explore Krabi. The curated
itinerary features local gastronomy, cultural heritage, and themed experiences
such as Hidden Gem Cities and the Jurassic World: Rebirth filming locations —
showcasing the region’s diverse attractions for discerning Middle Eastern
travellers.
Between January and September 2025, Thailand welcomed
approximately 618,000 visitors from the Middle East, with arrivals projected to
reach 850,000 by year-end. Middle Eastern travellers spend an average of 10
days in the country and around 104,000 Baht per trip, contributing to
Thailand’s tourism growth and reinforcing its position as a world-class,
welcoming destination.
Image
Credit: © TAT
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