Tourexpi
By 2031, the brand’s river fleet will grow to 20
ships, positioning it among the largest operators in the European river cruise
market.
The announcement was made on 29 January 2026 in Miami
and coincides with the start of construction for Celebrity Compass, the brand’s
first river ship, marked by the initial steel cutting. At the same time,
Celebrity River Cruises has opened its 2028 deployment for booking, featuring
an 80% increase in European destinations compared with its inaugural 2027
season.
Fleet growth and phased market entry
Celebrity River Cruises will enter the river cruise
market in 2027 with Celebrity Compass and Celebrity Seeker. In 2028, three
additional ships – Celebrity Wanderer, Celebrity Roamer and Celebrity Boundless
– will join the fleet. The commitment to ten further newbuilds will bring the
total fleet to 20 ships by 2031, enabling a broader range of itineraries and
increased capacity across Europe.
Strong demand drives expansion
“Guest demand for Celebrity River Cruises has exceeded
our expectations, and expanding the fleet allows us to bring this highly
anticipated experience to even more travelers,” said Jason Liberty, Chairman
and CEO of Royal Caribbean Group, the parent company of Celebrity Cruises. He
highlighted the strategic role of river cruising within the group’s broader
vacation ecosystem, offering guests more choice and connectivity across
different travel styles.
Laura Hodges Bethge, President of Celebrity Cruises,
pointed to the rapid sell-out of the inaugural season. “Our 2027 Celebrity
River Cruises season sold out in under six minutes,” she said. “To meet this
extraordinary demand, we’re thrilled to open 2028 sailings with 80% more
European destinations, five ships and more than 160 itineraries.”
More than 160 sailings to over 50 destinations
For the 2028 season, Celebrity River Cruises is
offering more than 160 sailings to over 50 destinations across Europe,
including 24 new ports. The programme spans some of Europe’s most iconic
waterways, from the Rhine’s castle-lined valleys to the historic capitals along
the Danube.
New highlights include journeys on the Lower Danube
featuring a Celebrity-first overnight land stay in Bucharest, cruises timed to
the Dutch tulip season, and an expanded portfolio of Christmas market
itineraries. Classic routes on the Rhine between Basel and Amsterdam, as well
as Upper Danube voyages connecting cities such as Regensburg, Nuremberg and
Budapest, remain core elements of the programme.
Bookings now open
All 2028 Celebrity River Cruises sailings are now open
for booking. Guests can choose from a significantly expanded range of European
river itineraries, reflecting Celebrity’s ambition to translate its premium
ocean cruise experience to Europe’s rivers on a larger scale.
Image Credit: © Celebrity Cruises
The most interesting news
Read the News

GNTB strengthens dialogue to safeguard inbound tourism amid geopolitical uncertainty
New crisis task force and industry exchange launched to address potential impacts of Middle East conflict
Read the News

MSC introduces Sandy Cay, a new luxury private island in the Bahamas
Exclusive island retreat for guests of MSC Cruises and Explora Journeys is scheduled to open in 2028
Read the News

Cocktails with a view: Hilton highlights rooftop bars around the world
From New York to Venice and Bangkok, Hilton hotels showcase rooftop bars that combine signature cocktails with spectacular city and waterfront views
Read the News

Lufthansa marks 100 years and opens new conference and visitor center
Hundreds of guests from politics, business and media attended the ceremony at Lufthansa Group Hangar One in Frankfurt
Read the News

Lufthansa Group accelerates strategy with fleet cuts and capacity reductions
Rising kerosene prices and labour-related costs prompt early retirement of aircraft and programme adjustments
Read the News

Radisson Blu opens new flagship hotel at Almaty Airport
171-room property strengthens Radisson Hotel Group’s presence in Kazakhstan and Central Asia
Read the News

US remains world’s largest travel market but WTTC warns of growing competition
New research highlights declining international demand and calls for stronger promotion
Read the News

Spain unveils new SICTED programme focused on sustainable tourism
Updated system integrates sustainability, technology and quality standards across tourism destinations
Read the News

Agoda highlights top birdwatching destinations across Asia
Curated selection spans wetlands, rainforests and mountain habitats along major migratory routes
Read the News

Travel & Tourism becomes world’s fastest-growing sector in 2025
New research shows the industry outpaced global economic growth and generated a record US$11.6 trillion for the global economy
Read the News

Princess Cruises launches largest-ever Japan season and expanded Southeast Asia programme
New Asia sailings combine festival experiences, cultural highlights and longer itineraries across multiple countries
Read the News

Taiwan promotes role as Asia’s cruise gateway at Seatrade Cruise Global 2026
Tourism authority highlights strong air connectivity, port infrastructure and new incentives for cruise lines while presenting the “Taiwan 100 Ways” travel concept
Read the News

Hilton plans 125 Hampton hotels in India through partnership with Royal Orchid
Strategic agreement targets major expansion across western and southern India by 2035
Read the News

Humano Lima, a Tribute Portfolio Hotel, opens in Miraflores
New Marriott property blends local culture, creative design and community-focused hospitality
Read the News

TUI Care Foundation launches global programme to support sustainable tourism entrepreneurs
Impact loans and mentoring aim to strengthen small tourism businesses and create jobs in destinations worldwide
Read the News

Delta introduces new airport services to speed up travel
Seamless baggage transfers, touchless identity checks and Uber drop-off aim to simplify the journey from curb to gate
Read the News

Hapag-Lloyd Cruises expands pre- and post-cruise programmes for 2027/2028 season
New curated land experiences before and after selected voyages offer guests additional ways to explore destinations beyond the cruise itself
Read the News

Songkran 2026 expected to generate more than 30.35 billion Baht for Thailand
Nationwide celebrations between 11 and 15 April drive tourism growth, with strong domestic and international participation reinforcing Thailand’s global appeal as a cultural travel destination
Read the News

Executive Brief explores who will control travel in 2046
Artificial intelligence, trust and access could reshape the global travel industry over the next two decades, according to a new Executive Brief presented by Phocuswright and ITB Berlin
Read the News

RIU launches new mobile app for travel agents in the RIU Partner Club
The new tool offers real-time booking management and loyalty points tracking for more than 100,000 agents worldwide
Read the News

Chiang Mai named Asia’s leading culinary destination by Agoda
Cooking classes and food experiences are increasingly shaping travel decisions across the region
