Tourexpi
Thailand showcased sustainable tourism and earned prestigious recognition at ITB Asia 2024
Thailand’s
Minister of Tourism and Sports, Mr. Sorawong Thienthong, together with
Ambassador of Thailand to Singapore, Mrs. Ureerat Chareontoh, and Tourism
Authority of Thailand (TAT) Governor, Ms. Thapanee Kiatphaibool, recently
presided over the opening ceremony of the Thailand Pavilion at ITB Asia 2024 in
Singapore.
At
ITB Asia, TAT showcased Thailand’s sustainable and responsible tourism
initiatives, aligned with the government’s “IGNITE THAILAND’s TOURISM” vision.
The Thailand Pavilion featured the Kingdom’s distinctive attractions, including
the “Five Must-Do” experiences, which spotlighted Thailand’s unique charms in
both renowned and lesser-known destinations. Visitors were invited to
participate in hands-on D.I.Y. activities, crafting souvenirs from upcycled
materials sourced from marine debris, reinforcing Thailand’s commitment to
environmental guardianship.
In
collaboration with the Phuket Tourism Association, TAT brought together 32 Thai
tourism operators, including hotels, resorts, tour services, water parks, and
golf clubs, alongside strategic partners TAGTHAI and Thailand Privilege Card.
Over 800 business-to-business meetings were conducted, creating valuable new
opportunities for Thai tourism enterprises.
During
the event, Thailand received the “2024 Global Partner Award – Most Popular
Destination” from Trip.com, reflecting the nation’s enduring appeal among
international travellers and the strength of the partnership between TAT and
Trip.com in promoting Thailand as a premier travel destination.
Last
year, over one million Singaporean travellers visited Thailand, and this year,
between January and 21 October, 747,994 Singaporeans had already arrived, with
Bangkok, Songkhla, Phuket, Krabi, and Pattaya among the most popular
destinations.
For
2024, TAT aims to attract over one million Singaporean visitors, generating a
projected tourism revenue exceeding 48 billion Baht. Key target segments
include cross-border and Fly & Drive travellers, Health & Wellness,
sports tourists (especially those interested in golf, cycling, marathons, and
Muay Thai), youth, and cruise passengers.
Image
Credit: © TAT
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