Tourexpi
Thai MICE Industry Makes Strong Comeback Recording 42% Rise in Overseas Travelers in 2024
Looking
into 2025, the country shows signs of more vibrancy as it will be hosting a
series of large-scale international events, ranging from 5,000 pax to 10,000
pax per event.
The
soaring performance of Thai MICE industry in 2024 fiscal year is a result of
1.16 million overseas MICE travelers. It represents a 42% increase from 810,000
pax achieved in 2023 fiscal year. The figure almost levels 1.2 million, a
historic high achieved pre-pandemic in 2019. The top ten market sources
are Mainland China, India, Malaysia, Vietnam,
Korea, Singapore, Hong Kong SAR, Germany, the US and Japan,
respectively. Focusing on the European and UK markets, the top five are Germany,
the UK, Russia, France and Italy.
The
top performing sector is convention recording nearly 200% increase of delegates
from 2023, followed by incentive travel, exhibition and meeting. One major
highlight of convention is the 74th FIFA Congress taking place in May
in Bangkok, making Thailand the first Southeast Asian nation to
host the congress of football governing body. ICCA Congress in Bangkok also
made a historic performance. With 1,100 attendances, it is the largest annual
gathering of ICCA ever held in the Asia-Pacific.
In
2025, Thailand is again poised to record growth as the country will
be hosting a series of TCEB-supported international events of large-scale
attendances, which cover many industrial sectors.
Money
20/20 Asia 2025, a fintech event, will take place in April in Bangkok with
an anticipated 5,000 attending delegates representing start-ups, financial
bodies and tech enterprises.
International
Diabetes Federation (IDF) World Diabetes Congress 2025, which is due in April
in Bangkok, aims to advance research in diabetes treatment and push the
disease into universal coverage of the public health policy globally. With an
expected 10,000 attendances, it will be the first time that this world congress
makes a foothold in the Southeast Asian region.
Asia
Pacific Life Insurance Congress (APLIC 2025) due in May in Bangkok is
expected to attract 10,000 delegates comprising life insurance agents and
professional financial consultants. The congress is aimed at upgrading life
insurance professionals.
THAIFEX-Anuga
Asia 2025, a premier trade show dedicated to food products and beverages,
innovation and technology, is due in May in Bangkok. It is one B2B
highlight in exhibition calendar of Thailand and is expected to
attract 85,000 participants.
Mr.
Chiruit Isarangkun Na Ayuthaya, President of TCEB stated: "With the record
performance in 2024, TCEB would like to thank overseas MICE travelers for their
trust and confidence in Thailand. TCEB and Thai MICE entrepreneurs will
always strive to deliver high value to clients because we are well-aware that
the economic challenges are driving the needs for more return on investment and
return on experience. In this connection, we aim to achieve higher at 1.4
million overseas travelers in 2025 fiscal year."
For
more information, contact TCEB at: pr@tceb.or.th
Image
Credit: © TCEB
The most interesting news
Hong Kong Airlines Takes Off to Australia's Gold Coast
Hong Kong Airlines celebrated the first flight between Hong Kong and Australia's Gold Coast, marking the airline's return to become the first local carrier to reinstate this highly anticipated route after several years.
Marriott International to Open the World’s Largest Courtyard by Marriott in Saudi Arabia
The hotel is anticipated to feature more than 2,000 rooms and will be situated within the Holy City of Makkah.
UN: 1.4B people traveled internationally in 2024
Global tourism rebounded last year to pre-pandemic levels, says UN World Tourism Organization.
UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
UN Tourism and the Development Bank of Latin America and the Caribbean will work together to regional branding and support sustainable development through tourism across the Americas.
Eurowings sets sights on the largest fleet modernization in its history
Germany's second-largest airline receives green light for 40 new Boeing 737-8 MAX aircraft.
Emirates’ vision for vegan customers highlights innovative ingredients and culinary excellence
Refined vegan cuisine is an important consideration at Emirates, as numbers of vegan customers continue to rise globally, and many non-vegan customers opt for vegan cuisine when flying, as a lighter option often considered easier to digest.
Condor further expands route netwotk for summer 2025
Following the expansion of the new city connections with popular European city destinations such as Rome (FCO), Milan (MXP), Prague, Vienna, Zurich, Berlin, Hamburg and Munich, the Condor summer flight schedule now also includes Paris (CDG) with two
Cunard brings star power to Miami
Broadway legend Sutton Foster performs onboard Cunard's newest ship, Queen Anne ahead of her engagement during Queen Elizabeth's 2025-2026 Miami homeporting.
Death toll from fire in northern Türkiye ski resort rises to 76
At least 51 others injured from blaze that broke out in middle of the night in hotel restaurant area.
Lufthansa Group finalizes 41 percent stake in ITA Airways
The Italian airline ITA Airways is a new member of the Lufthansa Group.
Court indicts Italian tourism minister over alleged false accounting practices at former business
Daniela Santanche claims innocence, opposition urges her to resign.
Six Senses Properties Certified by Control Union, a GSTC-Accredited Certification Body
Highest level of accreditation awarded to Six Senses properties following comprehensive process to underscore the brand’s exemplary commitment to sustainability.
International tourism recovers pre-pandemic levels in 2024
With 1.4 billion international tourist arrivals recorded globally, 2024 marked the recovery of international tourism from the worst crisis in the sector’s history. A majority of destinations welcomed more international tourists in 2024 than they di
FITUR Woman 2025 Highlights the Role of Female Leadership in Shaping the Future of Tourism
Organized by FITUR in collaboration with Women Leading Tourism, the event concluded with remarks from the Secretary of State for Tourism, emphasizing the need to support women's present and future in the tourism sector.
Celebrate 50 Years of Thai-Chinese Friendship with Chinese New Year 2025
A grand celebration strengthening diplomatic ties, celebrating free-visa travel, and boosting economic growth across Thailand.
FITUR Cruises 2025 highlights the rise of blue tourism
Experts affirm that cruise passengers are loyal to the cruise experience but not to cruise lines, as they enjoy trying new products and travel styles.
Consumers in favour of sustainable travel but cost is king, reveals WTTC report
The World Travel & Tourism Council (WTTC) unveiled its latest report today, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour.
Hyatt Announces Plans To Add Hotels In New Markets In Europe, Africa and The Middle East
Plans to add hotels in 13 new destinations by 2028; Spain remains key growth market; new joint venture with Spanish Grupo Piñero drives all-inclusive growth.
Sho Shibuya designs loungewear for Lufthansa Allegris First Class
Lufthansa starts an exclusive partnership with Sho Shibuya. The artist will be designing unique loungewear for the airline's new Allegris First Class.
Kempinski Hotels Announces New Executive Leadership Team
Heralding the beginning of a new era, Kempinski Hotels announces a new executive leadership team tasked with developing and repositioning Europe’s oldest luxury hotel group.
Istanbul Airport keeps crown of Europe’s busiest air hub in 2024
European air traffic in 2024 reached 96% of pre-pandemic levels, with Southern Europe surpassing 2019 volumes, Italy leading growth among top countries.
