TAT and Royal Enfield Showcase Thailand’s Hidden Gems Through Influencer Motorcycle Journey

Thailand

The Tourism Authority of Thailand (TAT), in partnership with Royal Enfield, has completed a unique campaign designed to highlight Thailand’s cultural and natural diversity to international travellers.

From 11 to 17 August 2025, twelve travel influencers from India, Malaysia, Indonesia, Japan and South Korea embarked on a motorcycle journey across Southern Thailand, capturing authentic stories along the way.

The Amazing Thailand X Royal Enfield collaboration forms part of the broader Amazing Thailand X Global Allied initiative. Starting in Bangkok, the group travelled through Trang, Phatthalung and Songkhla, experiencing a curated itinerary that combined lifestyle, adventure and culture. Highlights included Muay Thai at Rajadamnern Stadium, Trang’s vibrant street art, the Krachong Waterfall, and the Khao Chong Botanical Garden. In Phatthalung, influencers explored Talay Noi by traditional paddleboat and experienced the local Nora dance. In Songkhla, they engaged with the city’s heritage through visits to Kim Yong Market and traditional transport experiences.

The campaign also involved direct participation from the Royal Enfield community in Hat Yai, where 50 local motorcycle enthusiasts joined the ride, extending the message of cultural connection and adventure tourism.

Influencers documented their journey in real time across digital platforms under TAT’s Your Stories Never End theme. To date, the campaign has generated 355 pieces of promotional content – including posts, reels and stories – reaching an estimated global audience of 14.7 million people.

Ms. Thapanee Kiatphaibool, Governor of TAT, commented:

“This collaboration with Royal Enfield is a powerful example of how lifestyle, adventure and cultural exploration can come together to position Thailand as a destination that goes beyond the ordinary. By engaging passionate influencers and motorcycle communities across the region, we are not only showcasing Thailand’s hidden gems but also inspiring travellers to create their own unforgettable stories.”