Tourexpi
WTM Ministers’ Summit to Explore Emerging Technology’s Potential for Good in Tourism
With
an increasing demand for innovative solutions that can revolutionize how we
experience and interact with destinations, the industry is on the brink of
profound change as a result of technological advancements. The Ministers’
Summit, which takes place on Wednesday 6th November, will debate the
transformative potential of AI and emerging technologies in shaping the future
of travel and hospitality against the ethical implications of its deployment.
This
year the Summit, run in association with the United
Nations World Tourism Organization (UNTourism) and the World
Travel & Tourism Council (WTTC), will be moderated by a well-known
BBC journalist, bringing together both the public and private sector, to ensure
a fair but thought-provoking discussion.
Now
in its 18th year, this year’s Summit aligns with World Travel Market’s
TravelPower campaign, which aims to convey the potential of tourism industry to
drive positive change. Ministers will discuss how AI promises enhanced
experiences and streamlined processes, and how to ensure that these
advancements align with ethical standards.
Another
key discussion point will be how equitable access to AI technology is essential
to prevent existing socio-economic disparities from becoming even further
entrenched. Ministers will debate the best ways to bridge the digital divide,
ensuring that all stakeholders, regardless of their background or resources,
have access to the benefits of AI in tourism, one of the main priorities laid
out in the UN Secretary-General’s report on Science, Technology and Innovation
for sustainable development.
WTTC
has released a number of reports about the potential impact of AI and believes
AI can play a pivotal role in delivering a tailored and enhanced experience for
travellers now and in the future. UN Tourism, meanwhile, is a leading champion
of innovation across the global tourism ecosystem, supporting start-ups and
promoting greater and better-targeted investments into the sector.
Juliette
Losardo, Exhibition Director, World Travel Market London, said: “The Ministers’
Summit represents the biggest annual gathering of Tourism Ministers anywhere in
the world. As such, it plays a vital role acting as a platform for debating key
issues and finding solutions to shape the future of our industry.
“There
has already been much debate around AI and other emerging technologies and how
best to harness their potential for positive change. Therefore, it is timely
that the opportunities it affords our industry are discussed at the highest
level as we continue to contribute to a positive future for the tourism
sector.”
To
register as a Minister for World Travel Market, please visit: World
Travel Market London 2024 | Your details (wtm.com).
WTM
London 2024 takes place from 5th – 7th November at ExCeL London. For more
information visit: https://www.wtm.com/london/en-gb.html
Image
Credit: © WTM
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