Accor to open new Mercure hotel in Armenia’s most popular resort town - Get updated on what's happening in tourism!

Accor, a world leading hospitality group, today announces the signing of an agreement with WinInvest LLC to open a new Mercure hotel in Armenia. Located in Tsaghkadzor, Armenia’s most popular ski and resort town, the 4-star Mercure Tsaghkadzor is expected to open in early 2027 and will embody the brand's “Locally inspired” philosophy with elegant interiors inspired by the history and cultural heritage of Armenia.

Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, creating a truly local experience for guests. Through its “Discover Local” programme, Mercure ensures that guests are instantly immersed in a locally inspired atmosphere. Every detail, from the decorative arts to local food and beverage delights, is curated to reflect the unique essence of the destination. The brand has recently achieved a historic milestone by surpassing 1,000 hotels worldwide.

Alexis Delaroff, Chief Operating Officer of Accor New East Europe, commented: “This latest signing marks an important step in our continued expansion in Armenia, a country that has huge potential thanks to its rich cultural and natural landscape. Mercure Tsaghkadzor will be the perfect addition to our portfolio and will attract guests who will be able to experience the destination like a local.”

Tsaghkadzor is rapidly emerging as a year-round destination, attracting travellers from around the world, with new infrastructure, modern hotels, and enhanced transport accessibility, all contributing to its growing appeal. In winter, Tsaghkadzor is a favoured spot for skiing and snowboarding enthusiasts. During the summer months, it offers relaxing settings amidst the picturesque views of the Caucasus Mountains. Mercure Tsaghkadzor will be located close to unique architectural and cultural landmarks, such as the Kecharis Monastery complex and the Orbeli brothers’ house-museum, dedicated to the renowned scientists.

Hovhannes Cholakhyan, Founder of WinInvest LLC, added: “Mercure Tsaghkadzor will significantly contribute to the development of Tsaghkadzor tourism infrastructure. The new hotel will elevate the travel experience by offering guests as well as locals the authentic spirit of the Armenian hospitality and the highest comfort of a well-recognised international brand. We are confident that the construction and operation of the new hotel will play a key role in attracting new investments and will have a positive impact on tourism industry and economic growth of Armenia.”

The new hotel will offer 69 modern and comfortable rooms, including 10 villas. Mercure Tsaghkadzor will feature a wide range of amenities such as a modern spa and wellness area, swimming pool, sauna and hammam, as well three restaurants and a kids’ area. In addition, several conference rooms will be available at the hotel for corporate and private events.

Mercure Hotels & Resorts offers 1,000 hotels in 65+ countries with over 200 additional hotels under development. Mercure boasts the largest development pipeline in Accor’s portfolio, continuing to deliver high-quality standards infused with a deep sense of locality. Mercure is a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty programme providing access to a wide variety of rewards, services and experiences.   

Image Credit: © Accor