Tourexpi
Tourism
has reached 790 million international tourists, generating a direct global
economic impact of approximately USD 3.4 trillion in the first seven
months of 2024, according to UN Tourism statistics. Given this
magnitude, the International Tourism Trade Fair, which closed its last
edition with more than 250,000 attendees and the participation of 9,000
companies representing 152 countries, aligns itself with the global challenge
facing the industry and reinforces its commitment to the promotion of responsible
tourism, inviting its professionals to strengthen their pride of belonging.
FITUR,
which is holding its next edition from 22 to 26 January, organised
by IFEMA MADRID, brings together the global tourism market, placing
sustainability at the centre of its programme with the aim of contributing to
solid economic growth and showcasing respectful practices with a positive
impact that can be replicated to continue improving the quality of tourism
activity.
This
is precisely the aim of two of its major projects. On the one hand, the FITURNEXT
Observatory, FITUR's platform dedicated to promoting best practices,
which has been working all year over the past six editions to identify and
analyse initiatives implemented globally by destinations, companies and
organisations around an industry challenge. On this occasion, the 2025
Challenge focused on how tourism can contribute to sustainable food
management and, after the analysis of nearly 300 proposals, the winners
are Sustainable Gastronomic Routes of Extremadura (Spain), Hurtigruten Cruises (Norway)
and Too Good To Go (Denmark).
On
the other hand, FITUR 4all, the space that for the second consecutive year
brings all people with accessibility needs closer to tourist destinations and
services in order to promote inclusive tourism. This project, in addition to
awarding the best initiatives, will be producing the first Guide to Best
Practices in Accessibility in 2025 to encourage commitment to the
development and promotion of inclusive tourism worldwide.
Tourism,
a lever for economic and social growth with great responsibility
In
addition to the purpose of inspiring professionals to adopt sustainable
practices that contribute to the protection of nature and local communities, as
well as promoting responsible participation in the Fair, FITUR 2025 also
aims to increase its professionals' pride in belonging to a crucial sector that
generates a positive impact on economic and social development. In this
context, the entire tourism value chain contributes to the generation of
employment, the preservation of cultural diversity and historical heritage, the
stimulation of investment in infrastructures and services and the promotion of
a sustainable development model. Being part of this industry means being at the
heart of an activity that, beyond its contribution to economies, creates spaces
for exchange and respect, contributing to understanding between cultures,
global cooperation and progress.
Therefore,
under the slogan -Orgulllosos. Somos turismo' (Proud. We are tourism),
calls on all participants and visitors to participate in this transformation
towards a more responsible tourism that brings real and lasting value to the
planet and to people.
For
more information about FITUR, click HERE
Image
Credit: © FITUR IFEMA Madrid
The most interesting news


Hilton Debuts in Pakistan with DoubleTree by Hilton Nathiagali
Hilton today announced the opening of DoubleTree by Hilton Nathiagali, marking the company’s debut in Pakistan.


Delta Air Lines Recognized on Forbes’ List of America’s Best Employers by State
Delta Air Lines has once again been recognized as one of the nation’s top employers, earning a place on Forbes’ seventh annual list of America’s Best Employers by State.


Royal Caribbean introduces Star of the Seas, the ultimate family vacation
With a godmother from the stars and a ship ready to shine, Royal Caribbean celebrated the debut of Star of the Seas with an iconic naming ceremony in Port Canaveral (Orlando), Florida.


Greenpeace study: Train travel in Europe still more expensive than flying
A new Europe-wide investigation by Greenpeace reveals that on most cross-border routes, flying remains cheaper than taking the train.


Emirates Expands Premium Economy Offering Across Four Cities
Airline to operate more than 635 weekly flights with all-Premium Economy services, delivering elevated travel experiences with comfort and consistency.


Sustainable Tourism Gives Türkiye a Competitive Edge
Nadir Alpaslan, Türkiye’s Deputy Minister of Culture and Tourism, has underlined the importance of the country’s nationwide Sustainable Tourism Program, highlighting its role in strengthening Türkiye’s position in the global tourism market.


Swiss Competition Commission approves Dertour’s acquisition of Hotelplan
The Swiss Competition Commission (WEKO) has approved the acquisition of former Migros subsidiary Hotelplan by German tour operator Dertour.


Condor and JetBlue expand partnership
Condor and JetBlue are strengthening their long-standing collaboration with an expanded partnership that allows members of JetBlue’s TrueBlue loyalty program to earn points on Condor flights.


EVA Air and Southwest Airlines launch interline partnership
EVA Air and Southwest Airlines Co. (NYSE: LUV) have announced the launch of a new interline agreement, effective immediately.


Disneyland Resort Celebrates 70 Years with ‘70 Happiest Hours in Anaheim’ Community Initiative
Bringing Disney magic to local schools, families, and first responders across the city.


The Ritz-Carlton Yacht Collection announces Winter 2026–2027 Caribbean season aboard Ilma
Expanded itineraries include Miami as new turnaround port and festive holiday voyages.


Free-diving and swimming contests highlight day three of Musandam Diving Festival
Four-day event combines tourism promotion with environmental sustainability.


Thailand launches ‘Trusted Thailand’ Stamp to strengthen visitor confidence
New certification highlights safety standards and supports the country’s image as a secure, welcoming destination.


Hyatt Regency Kuala Lumpur Debuts as the City’s Ultimate Convention & Leisure Destination
Where premier events, community celebrations, welcoming guestrooms, and culinary excellence converge.


Slow Travel Takes Hold in Bali with New Mövenpick Bali Long-Stay Package
In Jimbaran, afternoons move at their own rhythm: the sun lowers gently over the bay, fishermen pull in their nets, and visitors drift between market stalls or linger over coffee in open-air cafés. It is a quieter side of Bali, one that rewards thos


Oman’s Musandam Hosts First-Ever International Diving Festival
Divers from around the world gather for a four-day celebration of competitions, exhibitions, and eco-friendly exploration.


Delta expands Boston’s European reach with new routes
New flights to Madrid and Nice, plus expanded service to Barcelona and Milan, strengthen Boston as a global hub.


Millat Group joins the Executive Committee of the World Travel & Tourism Council
First South African private equity firm to take a seat on WTTC’s highest governing body.


Trip.com Group Connects Asia’s Travel Leaders with China’s Expanding Regional Tourism
The NIHAO! CHINA 2025 Asian Tour Operators’ Program concluded successfully, bringing together more than 100 leading tour operators from across Asia.


Agoda Launches AI-Powered Bot to Instantly Answer Hotel Questions
Digital travel platform Agoda has officially introduced the Property AMA (“Ask Me Anything”) Bot, an AI-driven chatbot designed to instantly answer travelers’ hotel-specific questions.


Henan unveils global digital tourism platform at Expo 2025 Osaka
“Journey of Civilization Light” aims to boost inbound travel and cultural exchange.
