Tourexpi
Busan's Efforts to Protect the Earth Through MICE Sustainability
Recognizing
these issues and understanding the need for sustainability, Busan and
the BTO CVB are striving to operate MICE events in ways that align with ESG
management principles. The goal of Busan's sustainable MICE approach
is to prepare environmentally-responsible events, while maximizing community
participation and overall impact. Fulfilling social responsibilities during
MICE events and reporting the effectiveness of ESG at MICE events are also key
objectives.
In
2022, the "2022 Busan Sustainable MICE Event Management Guidelines"
were released, capturing the attention of the MICE industry. These guidelines
offer a range of useful measures for protecting the environment while hosting
successful MICE events. The guidelines provide detailed examples and
recommendations to assist companies that may encounter challenges when
establishing ESG strategies and goals for events, as well as assistance in
preparing operational manuals. As they are presented in a checklist format, the
guidelines list key considerations for sustainability practices, tailored to
those involved in events, enhancing their usability. Practices include
selecting eco-friendly accommodations within walking distance as the official
lodging, minimizing food waste and carbon emissions, and using reusable
materials in exhibition halls.
In
line with agreements made with MICE businesses, government offices, and other
companies, the BTO CVB held a sustainability management declaration ceremony
and conducted environmental campaigns. In addition, the BTO CVB is actively
conducting sessions for MICE companies in Busan on ESG management
through initiatives such as MICE Alliance Day and meetings with the Busan MICE
Alliance (BMA).
During
COSPAR 2024, which was held from July 13 to 21, the BTO CVB set up a
tourism promotion booth made of recyclable timber. This eco-friendly booth was
also reused during IGC 2024 in August, promoting "paperless
conferences." The IT services provided were instrumental in reducing paper
usage, and also contributed to a high level of participant satisfaction.
Efforts to operate a waste-free booth continued at the 27th IAVE, which
was held in Busan on October 22. In this way, Busan and
the BTO CVB have consistently demonstrated a proactive model for eco-friendly
MICE events.
With
the hope of establishing itself as a MICE city known for sustainable
growth, Busan —at the forefront of the MICE industry—will continue to
strive to make all visits to the marine city truly memorable. See you in Busan!
Image
Credit: © Busan Tourism Organization
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