Tourexpi
W São Paulo and W Residences São Paulo, part of
Marriott Bonvoy’s extraordinary portfolio of more than 30 hotel brands, opens
its doors as the brand’s first property in Brazil. Located in a modern
skyscraper atop Rua Funchal in São Paulo's buzzing southern business district,
the hotel offers breathtaking views of the Pinheiros River and the city
skyline, promising the ultimate guest experience.
“As
we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is
immersing itself in the energy of one of the world’s most dynamic cities,”
said George Fleck, Senior Vice President and Global Brand Leader, W Hotels.
“W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local
influences with our signature bold, distinct design. This opening is a
testament to the brand’s commitment to delivering unparalleled experiences that
push boundaries while simultaneously celebrating the essence of the
destination.”
W
São Paulo features striking, cutting-edge architecture and modern design. With
179 stylishly designed hotel rooms starting on the 25th floor, including 16
suites, guests can enjoy sweeping views of the city center. The hotel
boasts the brand’s signature AWAY Spa, FIT gym, WET Deck complete with an
outdoor pool, along with two restaurants, three bars, and five event spaces,
including the expansive Great Room, covering 400m². Additionally, an ornate
walkway bridges Rua Funchal to Rua Helena, seamlessly allowing guests to engage
with the city at their fingertips.
W
São Paulo introduces a curated selection of dynamic programs focused on music,
gastronomy, and wellness. Guests can enjoy tailored experiences like the Sunset
Ritual at the WET Deck, Stretching Bossa Nova at FIT, wine tastings at BAIO
restaurant, and rejuvenating sessions at the AWAY Spa.
A
Bold Blend of Modern Design and Local Flair
W
São Paulo is a striking fusion of contemporary design and local authenticity.
Built on the site of the iconic Teatro Via Funchal, the hotel’s design is a
collaboration between Aflalo/Gasperini Arquitetos, with landscaping from
Benedito Abbud, and interiors by Nini de Andrade Silva. W São Paulo celebrates
Brazilian modernist architecture with angular lines, sinuous curves, and a
vivid color palette with various shades of greens, blues, metallics, and golden
tones. With unique design pieces, rich textures, and organic materials like
Brazilian stone and wood, the hotel creates a playful yet sophisticated
environment that captures the city's cultural essence, offering guests a
seamless fusion of modern luxury and local heritage.
Global
Flavors, Local Ingredients, Unforgettable Dining
The
hotel features three exceptional dining experiences, each offering its own
unique atmosphere. L40 Cozinha de Latitude, located on the 40th floor,
presents stunning panoramic views of the city and invites guests to embark on a
global culinary journey. Drawing inspiration from the 40th Latitude, the
restaurant celebrates the gastronomic traditions of the 16 regions, including
Portugal, Spain, Italy, Greece, China, Japan, and the United States, while
seamlessly infusing Brazilian ingredients and culinary techniques. Led by
Executive Chef Thomaz Leão, the restaurant masterfully combines local flavors
with international influences.
Baio
Cozinha Sulista, the restaurant and bar located on the 23rd floor, offers an
innovative take on Southern Brazilian cuisines, crafted by Chef Tuca Mezzomo.
The menu honors the region’s rich culinary traditions while preparing the
dishes with a fresh, contemporary twist, highlighting both seasonality and
local ingredients. Meanwhile, Yōso Bar and Café, located in the
Living Room on the 24th floor, offers an immersive experience that culminates
in Japanese mixology. Using unexpected ingredients, the bar creates an
authentic and sophisticated atmosphere, blending tradition with modern flair.
Revitalize
and Rebalance
Perched
on the 39th floor, the AWAY Spa offers a serene retreat with exclusive
treatments crafted with Brazilian ingredients, designed to provide
personalized, transformative spa experiences. Drawing inspiration from Brazil’s
diverse biomes, the tailored treatments named after regions in Brazil including
Amazon, Caatinga, and Pampas Gaúchos, are thoughtfully curated to awaken the
senses and deliver an immersive wellness journey. The treatments include native
Brazilian ingredients including açaí, bacuri, buriti, umbu, and butiá. The
spa's sustainable amenities, crafted by Feito Brasil, further elevate the
experience with their all-natural ingredients. With three luxurious treatment
rooms, including a couple’s suite, and an exclusive bar, the spa provides a sanctuary
for relaxation. For those seeking high-energy wellness, FIT offers
high-intensity workouts and boot camps with cutting-edge TechnoGym equipment,
perfectly embodying the brand’s energetic and social approach to wellness.
W
Residences São Paulo
From
the second to the twenty-second floor, the property also boasts 216 W
Residences, available in five distinct categories ranging from 53 to 102 m².
Residents can enjoy an array of amenities including an indoor swimming pool,
two saunas, a serene relaxation area, the brand’s signature FIT gym, a
co-working space, and an event hall.
“W
São Paulo was thoughtfully conceived from the ground up, tailor-made for the
vibrant energy of this spirited metropolis,” says Idu Ribeiro, General
Manager, W São Paulo. “We are committed to curating innovative experiences that
align with the pulse of the city, seamlessly integrating local culture, music,
gastronomy, and wellness into our offerings. All of this is complemented by our
signature Whatever/Whenever service, which remains a hallmark of W Hotels.”
Image
Credit: © W Hotels
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