Tourexpi
The
newly converted 111-room property brings the voco hotels brand’s signature
upscale, charming and authentic experience to the city’s Old Fourth Ward
district and offers convenient access to the city’s vibrant arts scene,
culinary hotspots and tech hubs.
The
conversion and opening of voco The Darwin Hotel align the thoughtful and
distinct quality of voco hotels with a property that offers more than five
decades of history. Known for combining the familiarity and comforts of a
global hotel brand with the charm and informality of an individual property,
voco hotels invite guests into a warm and welcoming approach to hospitality
that fosters meaningful connection. Beyond integrating contemporary style and
nods to the vibrant tradition and culture of the Old Fourth Ward throughout the
property, voco The Darwin Hotel will highlight the brand’s commitment to
sustainability through plant-based amenities, indulgent bedding with filling
made from 100 percent recycled materials and complimentary filtered water in reusable
bottles.
voco
The Darwin Hotel further promotes connection among guests and to the
surrounding area through unstuffy spaces and customized amenities that invite
visitors to feel at home from the moment they arrive. The four-story building
includes a central courtyard, onsite dog park and outdoor cocktail bar
featuring a curated selection of craft drinks, local beers and snacks. Guests
also can stay refreshed and fuel up throughout the day among an onsite
restaurant serving breakfast, dinner and grab-and-go lunch options and a
beverage bar that offers the brand’s signature barista-served coffee and
pastries from Atlanta staple Alon’s Bakery. For additional regional flavor, the
hotel will feature a rotating pop-up local chef program and provide two
electric bicycles that guests can rent to travel to nearby attractions such as
Ponce City Market, the Beltline and the Georgia Aquarium.
Carol
Hoeller, Vice President of Global Brand Management for voco hotels, said, “As
the first voco hotel in Atlanta, and in the backyard of our Americas regional
headquarters, voco The Darwin Hotel marks an exciting milestone for our rapidly
growing brand. The property reflects the brand’s conversion-friendly design,
which enables a seamless transition and amplification of the upscale amenities
and overall fun personality that our guests have come to know and love. We
invite visitors and our Atlanta neighbors to ‘come on in’ and experience voco
hotels firsthand.”
voco
The Darwin Hotel also marks the first IHG-branded and Atlanta area property for
owner Global SCR. Atlanta-based management company HVMG will oversee the
hotel’s operations, building on its own portfolio of three IHG-branded
properties and more than 100 nationwide.
Shyam
Patel, COO of Global SCR and Managing Member of voco The Darwin Hotel, said,
“We’re thrilled to introduce voco hotels to Atlanta with our first IHG-branded
property. The hotel’s regionally inspired, welcoming vibe embodies the spirit
of Atlanta’s lively culture, making it a natural fit for the Old Fourth Ward.
We’re also excited to work with IHG, who shares our commitment to our local
roots.”
Launched
in 2018 as a flexible, premium brand, voco hotels in on pace to exceed its goal
of having more than 200 open global hotels by 2028. The opening of voco The
Darwin Hotel follows voco The Tuxon’s September
debut in Tucson, Ariz., and precedes planned late 2024 openings in
Mexico City, Cincinnati and Laguna Hills, Calif.
To
learn more about voco hotels, or to book a stay, visit IHG.com or download
the IHG One Rewards mobile app.
Image
Credit: © IHG Hotels
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