Tourexpi
Using
organic coffee beans sourced from Pu’er, Yunnan, the brand combines local
specialty ingredients to uphold its commitment to environmental sustainability
and provide guests with diverse experiences. The first Birdie Bean coffee shop
was opened at voco Suites Shanghai Hongqiao CBD and was unveiled at the 9th Shanghai
Lujiazui Coffee Festival from October 23 – 27. voco Hotels aims to innovate on
its offerings for its customers, strengthening the brand’s commitment to a
sustainable lifestyle and giving coffee lovers a new space to enjoy their
travels.
Ms.
Rita Jiang, Chief Commercial & Marketing Officer of IHG Greater China,
said: “The rising popularity of coffee culture is driving the integration of
‘coffee+’ as a trend for leisure and socializing. voco Hotels launched the
Birdie Bean coffee brand to create a unique space for guests. Here, coffee is
not only a drink that awakens the senses, but also a way for people to connect.
We hope to attract young travelers by offering a variety of Birdie Bean coffee
options, and and inviting them to explore the enchanting fusion of travel and
coffee culture.”
A
new proprietary coffee brand that offers more fun in life
As
a new coffee brand inspired by the coffee legend “Sheikh Omar”, Birdie Bean’s
brand is cleverly designed to combine the dynamic elements of the voco Hotels
mascots – the finches, owl and flamingoes – symbolizing the endless vitality of
nature.
Birdie
Bean coffee brand carefully selects high-quality coffee beans from organic
farms in Pu’er, Yunnan. Local planting methods are eco-friendly and demonstrate
the Yunnan coffee industry’s unwavering commitment to environmental protection.
By strictly adhering to organic planting standards and reducing the use of
chemical fertilizers and pesticides, damage to the natural environment is
minimized and local biodiversity is preserved. The brand has also incorporated
Yunnan specialty ingredients such as Pu’er tea and tamarind to meticulously
craft coffee drinks that are unique and representative of authentic local
flavors as tribute to the province’s culture and a reflection of voco Hotels’
focus on sustainability.
In
today’s fast-paced world, coffee mirrors the youth’s attitude towards life. Its
first aroma kickstarts the day and brings a source of inspiration during work
breaks, making it an indispensable companion on business trips and leisure
travel. The newly launched Birdie Bean coffee brand addresses the needs of
young travelers, while offering a new, upgraded take on coffee products for
their journeys. The voco Hotels brand is driven by youth, vitality and freedom.
Specially crafted Birdie Bean coffee drinks will accompany relaxing and
comfortable stays at the hotel, putting quality and attention to detail first
to build an exquisite atmosphere for guests to get fully immersed in.
A
coffee experience for every scene, guided by sustainability principles
The
voco Hotels brand’s three hallmarks – Come on in, Me Time, and voco®
life – are woven into each guest experience. From the moment they
enter, Come on in makes guests feel at home with a warm welcome and
enthusiastic service; Me Time is found as they enter a quiet and
provide space of their own; and voco® life personifies the brand’s
thoughtfully diversified dining experiences. With fun and delectable surprises
at every turn, these hallmarks embody a memorable stay with each visit.
The
Birdie Bean coffee shop has become an ideal spot for guests to enjoy a
leisurely coffee in the hotel lobby. Through the Birdie Bean drip coffee
product, voco Hotels extends this exquisite coffee experience to guest rooms
for an extra dimension of quality.
In
addition, the voco Hotels brand offers other creative, environment friendly
retail products such as flamingo pillows and owl mugs to add more fun to
guests’ journeys while advocating a sustainable lifestyle. At the coffee
festival, the Birdie Bean coffee brand presented Yunnan specialty coffees such
as Pu’er latte, Yunan Sour and tamarinds soda. Proceeds from the event will be
donated in full to the Jiangchun Green Light-Year Environmental Service Center
in Minhang District, Shanghai as part of the brand’s social responsibilities
and environmentalism efforts.
Jerome
Qiu, Chief Operating Officer of IHG Greater China, said: “IHG’s brand DNA
is built on meeting the needs of consumers to craft unique experiences for
guests. The birth of the Birdie Bean coffee brand is the result of close
collaboration and ingenuity between the F&B department and the brand team.
It perfectly integrates coffee culture, fine dining and brand excellence, while
enriching the exclusive experience of the voco Hotels. By leading with
sustainability and creating diversified coffee offerings, Birdie Bean coffee
brand satisfies both soul and taste.”
As
of the 30 September 2024, the voco Hotels brand has opened 17 hotels in Greater
China. On September 30, the first Birdie Bean coffee shop was opened at voco
Suites Shanghai Hongqiao CBD, presenting another innovative move by the brand.
A second Birdie Bean coffee shop will be opened at voco Guangzhou Shifu by the
end of the year, masterfully pairing one-of-a-kind charm with local culture for
its guests.
Image
Credit: © IHG Hotels
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