Tourexpi
UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation
On
the eve of FITUR 2025, UN Tourism gathered high-level delegates to
celebrate its 50th anniversary, reaffirming its long-standing commitment to
making the sector a pillar of peace and understanding. Looking to the next 50
years, UN Tourism once again used the platform of the leading tourism trade
fair to advance priorities for the present and the future, with a focus on
supporting new ideas and technologies and boosting investments into the sector.
UN
Tourism Secretary-General Zurab Pololikashvili said: “As UN Tourism celebrates
50 years, FITUR meets for the 45th time. Together, we have helped shape global
tourism, building bridges between the public and private sectors, promoting
dialogue and cooperation and advancing shared priorities around innovation,
sustainability and resilience.”
Within
the framework of FITUR 2025, the UN Tourism leadership held a series of
high-level meetings with delegates, including Ministers of Tourism, business
leaders and representatives of its Member States.
FITUR
2025: Tourism investments take centre stage
In
Madrid, UN Tourism welcomed key stakeholders for a special Investment
Breakfast, hosted in partnership with the Development Bank of Latin America and
the Caribbean (CAF). The event brought together experts to focus on the key
opportunities and challenges for growing investments into the sector across the
region.
On
this occasion, UN Tourism presented the latest additions to its growing
portfolio of “Tourism Doing Business” Investment Guidelines. The two
new publications focus on the investment landscape of Panama and also Brazil,
partner country of FITUR 2025.
Making
tourism more accessible to all
Further
advancing its commitment to making tourism and its benefits available to all,
UN Tourism and AccessibleEU hosted a special side event at FITUR (23 January).
Organized
in collaboration with the ONCE Foundation, the European Network for
Accessible Tourism and ILUNION Acesibilidad, the event “Accessible Tourism:
Harnessing the Benefits of Inclusive Destinations for Companies and People”
celebrated the progress made in this field, making clear the advantages to
destinations of being more inclusive. The event also assessed the challenges
standing in the way of opening up destinations to visitors of all abilities,
with a particular emphasis on infrastructure and the use of innovation to boost
accessibility.
UN
Tourism Affiliate Members: New allies welcomed
UN
Tourism welcomed its growing network of Affiliate Members to FITUR 2025,
further strengthening ties right across the diverse sector. A special
“Affiliate Members Corner” was held, focusing on “Targeting Traveler Segments”.
The event assessed key growth areas and other areas of potential for
destinations looking to diversify their tourism offerings.
At
FITUR, UN Tourism signed new Memorandums of Understanding with Affiliate Member
CIFFT (Audiovisual Tourism Advertising), designed to advance creativity.
Image
Credit: © UN Tourism
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