Tourexpi
UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
A
new Memorandum of Understanding signed by UN Tourism Secretary-General Zurab
Pololikashvili and CAF Executive President Sergio Díaz-Granados is focused on
enhancing the visibility of the Regional Brand of Latin American and the
Caribbean. The Brand was created by CAF with the aim of attracting more
investment in tourism, fostering partnerships and developing initiatives that
drive the growth of the region and help it achieve a more prominent role on the
global stage.
Signed
against the backdrop of the FITUR international tourism trade fair in Madrid,
the MoU identifies areas of common interest for the two parties to work
together to reach shared objectives. Moving forward, UN Tourism will use and
promote the CAF Regional Brand of Latin American and the Caribbean in its
communications focused on the region, as well as at its events.
Welcoming
the signing, UN Tourism Secretary-General Zurab Pololikashvili says, “This
agreement marks an important step towards enhancing the visibility of Latin
America and the Caribbean’s rich tourism potential. By joining forces with CAF,
we can ensure a coordinated and sustainable approach to promoting regional
tourism.”
Latin
America and the Caribbean is an incredibly diverse region, culturally,
geographically and economically. The Regional Brand offers a single, strong
vision of the whole region. And with the suppport of UN Tourism, it will help
us promote and grow the tourism sector as boost its impact on growth and
opportunity.
CAF
Executive President Sergio Díaz-Granados added: “Latin America and the
Caribbean is an incredibly diverse region, culturally, geographically and
economically. The Regional Brand offers a single, strong vision of the whole
region. And with the suppport of UN Tourism, it will help us promote and grow
the tourism sector as boost its impact on growth and opportunity.”
Image
Credit: © UN Tourism
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