Tourexpi
UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
A
new Memorandum of Understanding signed by UN Tourism Secretary-General Zurab
Pololikashvili and CAF Executive President Sergio Díaz-Granados is focused on
enhancing the visibility of the Regional Brand of Latin American and the
Caribbean. The Brand was created by CAF with the aim of attracting more
investment in tourism, fostering partnerships and developing initiatives that
drive the growth of the region and help it achieve a more prominent role on the
global stage.
Signed
against the backdrop of the FITUR international tourism trade fair in Madrid,
the MoU identifies areas of common interest for the two parties to work
together to reach shared objectives. Moving forward, UN Tourism will use and
promote the CAF Regional Brand of Latin American and the Caribbean in its
communications focused on the region, as well as at its events.
Welcoming
the signing, UN Tourism Secretary-General Zurab Pololikashvili says, “This
agreement marks an important step towards enhancing the visibility of Latin
America and the Caribbean’s rich tourism potential. By joining forces with CAF,
we can ensure a coordinated and sustainable approach to promoting regional
tourism.”
Latin
America and the Caribbean is an incredibly diverse region, culturally,
geographically and economically. The Regional Brand offers a single, strong
vision of the whole region. And with the suppport of UN Tourism, it will help
us promote and grow the tourism sector as boost its impact on growth and
opportunity.
CAF
Executive President Sergio Díaz-Granados added: “Latin America and the
Caribbean is an incredibly diverse region, culturally, geographically and
economically. The Regional Brand offers a single, strong vision of the whole
region. And with the suppport of UN Tourism, it will help us promote and grow
the tourism sector as boost its impact on growth and opportunity.”
Image
Credit: © UN Tourism
The most interesting news
Milestone achieved: TUI Group launches 500th hotel project
The TUI Group today announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy.
‘Invest in tourism for peace’: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin
UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
WTTC & Trip.com Group Unveil the Tech Revolution Reshaping Travel & Tourism
AI, Super Apps, Sustainable Travel, and Space Tourism – The Future is Now.
Intense seismic activity leads to significant decrease in bookings for Greek island of Santorini
Reservations down 23% in March compared to same period last year, says reports.
The success of ITB Berlin mirrors a positive outlook for travel in 2025
Additionally, the new ITB Americas has been announced.
Lufthansa Group increases its fourth-quarter profit by 66 million to 468 million euros
With EUR 37.6 billion Lufthansa Group achieves the strongest revenue year in the company's history thanks to a new peak in load factor
Hyatt Place Shaoxing Keqiao Celebrates Official Opening
167-room Hyatt Place hotel opens in the historical district of Shaoxing, Zhejiang.
Eurowings with another strong annual result
Lufthansa Group's point-to-point business segment generated a profit of more than 200 million euros in 2024.
Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025
Thailand Targets High-Value, Sustainable Growth with Enhanced Infrastructure, Soft Power, and Year-Long Celebrations.
Thousands of flights cancelled as strike hits 13 airports across Germany
More than half a million aviation passengers will not be able to travel as planned because of the walkout, according to airport association ADV.
Emirates concludes high-impact presence at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run.
UN Tourism Opens Regional Office for the Americas in Rio
UN Tourism has officially inaugurated its Regional Office for the Americas in Rio de Janeiro.
Sail in 2025 and Save with Princess Cruises Voyages
As travelers set sail for spring break getaways, those looking ahead to summer and fall 2025 can lock in major savings now – up to 50% off – with Princess Cruises' latest sale.
The FTI bankruptcy has changed the market: Travel agencies and package holidays are back
Organisers and distributors see a growing demand for higher-quality products, a desire for better advice in advance and a trend towards crisis-proof package holidays.
Lufthansa Group increases proportion of women in management positions to over 25 percent
The Lufthansa Group achieved its target of 25 percent female managers in the first quarter of 2025.
Emirates and Expedia Group expand partnership
Emirates, the world’s largest international airline, and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a
Carmen Riu Güell honoured with TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025
TUI is proud to announce that the former CEO of RIU Hotels & Resorts, Carmen Riu Güell, has been honoured with the TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025. A visionary, a pioneer, and an icon of hospitality - She has made
TUI at ITB 2025: Awards, new leisure hotel and travel trends
With an impressive mix of tried-and-tested holiday classics, new hotel projects and innovative travel formats, TUI impressively demonstrated at ITB 2025 how tourism is evolving. The interest in high-quality holiday offers remains strong – the best
The Ritz-Carlton, Bali Voted as ‘Best Indonesia Resort’ in DestinAsian Readers' Choice Awards 2025
The Ritz-Carlton, Bali was voted the Best Indonesia Resort (Ranked No.1) in the 2025 DestinAsian Readers' Choice Awards. This prestigious recognition showcases the resort's dedication to outstanding service, world-class amenities, and an unforgettabl
Qatar Airways Launches Additional Flights to Facilitate Increased Travel Demand
Key destinations in Africa, Asia, Europe, the Middle East and beyond are being serviced with increased Qatar Airways’ flights this year.
RIU strengthens its commitment to marine conservation in the Maldives
RIU Hotels & Resorts has reaffirmed its commitment to sustainability in the Maldives by renewing its collaboration on the Blue Reef Reforest project for a further three years (until 2027) and launching a new alliance with the Maldives Whale Shark Res
