Tourexpi
UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
A
new Memorandum of Understanding signed by UN Tourism Secretary-General Zurab
Pololikashvili and CAF Executive President Sergio Díaz-Granados is focused on
enhancing the visibility of the Regional Brand of Latin American and the
Caribbean. The Brand was created by CAF with the aim of attracting more
investment in tourism, fostering partnerships and developing initiatives that
drive the growth of the region and help it achieve a more prominent role on the
global stage.
Signed
against the backdrop of the FITUR international tourism trade fair in Madrid,
the MoU identifies areas of common interest for the two parties to work
together to reach shared objectives. Moving forward, UN Tourism will use and
promote the CAF Regional Brand of Latin American and the Caribbean in its
communications focused on the region, as well as at its events.
Welcoming
the signing, UN Tourism Secretary-General Zurab Pololikashvili says, “This
agreement marks an important step towards enhancing the visibility of Latin
America and the Caribbean’s rich tourism potential. By joining forces with CAF,
we can ensure a coordinated and sustainable approach to promoting regional
tourism.”
Latin
America and the Caribbean is an incredibly diverse region, culturally,
geographically and economically. The Regional Brand offers a single, strong
vision of the whole region. And with the suppport of UN Tourism, it will help
us promote and grow the tourism sector as boost its impact on growth and
opportunity.
CAF
Executive President Sergio Díaz-Granados added: “Latin America and the
Caribbean is an incredibly diverse region, culturally, geographically and
economically. The Regional Brand offers a single, strong vision of the whole
region. And with the suppport of UN Tourism, it will help us promote and grow
the tourism sector as boost its impact on growth and opportunity.”
Image
Credit: © UN Tourism
The most interesting news
Qatar Airways Extends Principal Partnership with Paris Saint-Germain until 2028
Renewed collaboration highlights shared values of excellence, blending the world of aviation, sports, fashion and lifestyle
Discover Qatar Stopover Programme Achieves Record-Breaking Growth
The remarkable growth demonstrates the exceptional success of Qatar Stopover Programme
JW Marriott Expands in the Maldives with the Unveiling of JW Marriott Kaafu Atoll Island Resort
The brand’s newest resort offers a refined escape through a blend of modern luxury, breathtaking design, and serene spaces, creating the perfect setting for rejuvenation and discovery
Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors
UN Tourism is proud to announce the appointment of basketball legends Stephen Curry and Zaza Pachulia as Special Ambassadors for Sports Tourism
Hamad International Airport Reports Record-Breaking Year in 2024
52.7 Million Passengers Served – A 15% Increase Over 2023, Highest-Ranked Middle Eastern Airport for Connectivity
Condor expands its network with two strong partnerships
New connections from Panama and Dubai
Türkiye Reports 16.6 Percent Growth in UK Visitors in 2024
In 2024, Türkiye welcomed 4,433,782 visitors from the United Kingdom
Split has been named Europe’s ultimate dopamine destination
Split Ranks as Europe’s #1 Dopamine Destination – Hotel Ambasador Awaits
Lufthansa extends A380 service to Bangkok
Due to significant demand, Lufthansa extends A380 service from Munich to Bangkok to April 25, 2025
Amazing Thailand Shines at OTM 2025 in Mumbai
TAT’s participation underscores its commitment to strengthening the Indian market and further solidifying Thailand’s status as a top destination for Indian travellers in 2025.
Etihad Airways first flagship Airbus A380 arrives in Singapore
Etihad Airways’ popular A380 made a stylish debut at Singapore Changi Airport on Sunday, 2 February, marking the first time the airline has flown its Big Bird to Singapore. The milestone further enhances the travel experience between the UAE and th
SWISS to start training its first pilots for the new Airbus A350
SWISS is to commence the training of cockpit crew members to fly the new Airbus A350 at the beginning of February
Borg appointed chief financial officer with Amadeus
Amadeus has announced the appointment of Carol Borg as its new chief financial officer. She will take up the role on May 5.
L’Occitane en Provence Hospitality launches two brand new luxurious amenities ranges for hotels
Elegant Design Meets Functionality
A Masterpiece of Italian Design
The Luxury Collection, part of Marriott International's portfolio of over 30 extraordinary hotel brands, announces that, as of today, Casa Brera, a Luxury Collection Hotel, Milan, following its recent opening in Autumn, joins the prestigious The Luxu
Hilton Cairo Nile Maadi Opens on The Maadi Corniche
Hilton has just opened the highly anticipated Hilton Cairo Nile Maadi, with spectacular views overlooking the River Nile
Yas Island and Saadiyat Island Achieve Record-Breaking Success
The two islands hit a new milestone in 2024 compared to 2023, with over 190 regional and international awards across their attractions
NEOM secures USD 3 billion SACE guaranteed financing under a multicurrency untied facility from nine international banks
The agreement marks NEOM’s first successful export credit agency financing and leverages Italian businesses to support in key sectors of the project’s development.
FIBO meets Riyadh
‘FIBO meets Riyadh’ pop-up bridges the gap between hospitality and fitness industrie
