Tourexpi
TUI Musement becomes global Tours & Activities partner for Travel Counsellors
TUI
Musement, the Tours & Activities division of TUI Group, is partnering with
Travel Counsellors, the UK's largest and fast-growing technology platform for
travel entrepreneurs. TUI Musement will integrate its platform with Travel
Counsellors' existing digital infrastructure. The partnership continues TUI’s
strong growth in Tours & Activities and reinforces TUI Musement’s position
as the leading B2B partner for excursions, activities and attraction tickets.
Through
a merchant API integration within Phenix, Travel Counsellors’ digital, personal
platform, over 2,100 independent business owners can now access TUI Musement's
curated portfolio of excursions, activities, and attraction tickets in
city-break and beach destinations worldwide. This collaboration builds on
Travel Counsellors success and enables business owners to plan travel
itineraries and seamlessly book the best experiences worldwide, along with
other travel products, in one single platform.
“Expanding
our partnership with TUI Musement is an exciting development as it empowers
Travel Counsellors business owners to offer a more comprehensive, personalised
and customised product that meets and exceeds the demands of our customers.”
Said Simon Ward, Director of Supplier Partner Connectivity and Strategy at
Travel Counsellors. “We know that highly tailored experiences are top of mind
for customers, and Travel Counsellors now provides access to the best
excursions, activities and attraction tickets.”
This
agreement builds upon a longstanding and successful relationship between TUI
Musement and Travel Counsellors, with TUI Musement already offering multi-day
tour itineraries to the community.
“Travel
Counsellors is an exceptional organisation with a highly dedicated community
that demands cutting-edge technology, outstanding service and reliable
products. TUI Musement is meeting those needs, and we are delighted to further
strengthen this partnership,” said Nishank Gopalkrishnan, Chief Commercial
Officer at TUI Musement. “While expanding partnerships is always exciting, this
collaboration is particularly meaningful as it allows us to diversify our
distribution channels and engage with another dynamic segment of the travel
industry. Moreover, this agreement solidifies our standing as the preferred
Tours & Activities partner for top-tier travel companies.”
The
Travel Counsellors community will have access to a diverse and curated
portfolio of thousands of excursions, activities, and attraction tickets. This
includes TUI Collection excursions visiting La Sagrada Familia, the Colosseum
and Burj Khalifa, as well as unique National Geographic Day Tours telling The
Untold Story of Central Park or exploring the Behind the Scenes work at
Lisbon’s Oceanario Odyssey. All experiences offered by TUI Musement undergo
regular and rigorous audits to ensure compliance with health and safety
standards, sustainability practices, and quality assurance.
Image
Credit: © TUI Group
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