Tourexpi
TUI
is the new title sponsor and official distribution partner of the TUI
Mediterranean Marathon League, a unique series of international sports events
taking place in breathtaking destinations in Cyprus, Greece, Italy and Spain.
Covering the 2025, 2026, and 2027 editions, the partnership highlights TUI’s
dedication to enhancing travel experiences through world-class sports events,
and reinforces TUI’s commitment to local travel partners in destination.
The
TUI Mediterranean Marathon League is an initiative forming part of TUI’s new
sports sponsorship strategy, which seamlessly blends the excitement of travel
with the passion for sports, strengthening TUIs position in sports tourism and
diversifying the range of experiences available to new and existing customers.
TUI’s global portfolio of hotels, clubs and cruise vessels includes over one
thousand sports, tennis and football courts, dedicated fitness decks, and a
variety of personal training options.
“The
TUI Mediterranean Marathon League is more than just a series of races – it’s a
celebration of the unique fusion of sports and travel in some of the
Mediterranean’s most iconic destinations. We are thrilled to deepen our
relationships with local partners and to offer our customers the opportunity to
explore these beautiful regions in such a dynamic and engaging way,” said
Magnus Hüttenberend, who is responsible for TUI's sponsorship approach. “By
sponsoring the TUI Mediterranean Marathon League, we are not only enhancing our
portfolio of superb sporting events but also reaffirming TUI’s commitment to
delivering extraordinary sports tourism experiences.”
George
Kakourides, a founding member of the MML, said, "We’re thrilled to welcome
TUI as our title sponsor for this exciting initiative. This partnership
reflects our shared vision of uniting the excitement of running with the
authentic beauty of the Mediterranean. Together, we aim to offer unforgettable
experiences for runners and their families, showcasing the history, culture,
and hospitality of these unique Mediterranean destinations.”
The
2025 TUI Mediterranean Marathon League kicks off on March 3rd in Paphos,
Cyprus, where participants will race along the picturesque Mediterranean coast
and through historic villages starting from Aphrodite’s Birthplace. The journey
continues on April 21st with the Alexander The Great Marathon, tracing the
steps from Pella, Alexander’s birthplace, to Thessaloniki, offering runners
spectacular views of the Aegean Sea. The League reaches its midpoint on October
19th at the TUI Palma Marathon Mallorca, where over 10,000 runners will
navigate Palma’s stunning coastal paths and vibrant city streets. The grand
finale takes place on November 17th in Palermo, Sicily, with a course that
winds through the city’s historic waterfront, past magnificent theatres, palaces,
and the iconic cathedral of the old town. The TMML in short also plans to
welcome the TUI Rhodes Marathon soon.
With
an expected participation of over 26.000 athletes from 90 countries, the TUI
Mediterranean Marathon League may be set in Europe, but it will be a truly
global event. In addition to full marathons, the League offers a range of race
options – including half marathons, 10km, and 5km courses – ensuring that
runners of all levels can take part in the excitement.
Tickets
for the TUI Mediterranean Marathon League events will be available via
the TUI Musement
website and TUI app, as well as through TUI hotels and local
representatives. TUI will also be introducing exclusive travel packages,
including flights, accommodation, and race registration for the key events.
Image
Credit: © TUI Group
The most interesting news
Milestone achieved: TUI Group launches 500th hotel project
The TUI Group today announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy.
‘Invest in tourism for peace’: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin
UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
WTTC & Trip.com Group Unveil the Tech Revolution Reshaping Travel & Tourism
AI, Super Apps, Sustainable Travel, and Space Tourism – The Future is Now.
Intense seismic activity leads to significant decrease in bookings for Greek island of Santorini
Reservations down 23% in March compared to same period last year, says reports.
The success of ITB Berlin mirrors a positive outlook for travel in 2025
Additionally, the new ITB Americas has been announced.
Lufthansa Group increases its fourth-quarter profit by 66 million to 468 million euros
With EUR 37.6 billion Lufthansa Group achieves the strongest revenue year in the company's history thanks to a new peak in load factor
Hyatt Place Shaoxing Keqiao Celebrates Official Opening
167-room Hyatt Place hotel opens in the historical district of Shaoxing, Zhejiang.
Eurowings with another strong annual result
Lufthansa Group's point-to-point business segment generated a profit of more than 200 million euros in 2024.
Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025
Thailand Targets High-Value, Sustainable Growth with Enhanced Infrastructure, Soft Power, and Year-Long Celebrations.
Emirates concludes high-impact presence at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run.
Thousands of flights cancelled as strike hits 13 airports across Germany
More than half a million aviation passengers will not be able to travel as planned because of the walkout, according to airport association ADV.
The FTI bankruptcy has changed the market: Travel agencies and package holidays are back
Organisers and distributors see a growing demand for higher-quality products, a desire for better advice in advance and a trend towards crisis-proof package holidays.
UN Tourism Opens Regional Office for the Americas in Rio
UN Tourism has officially inaugurated its Regional Office for the Americas in Rio de Janeiro.
Sail in 2025 and Save with Princess Cruises Voyages
As travelers set sail for spring break getaways, those looking ahead to summer and fall 2025 can lock in major savings now – up to 50% off – with Princess Cruises' latest sale.
Lufthansa Group increases proportion of women in management positions to over 25 percent
The Lufthansa Group achieved its target of 25 percent female managers in the first quarter of 2025.
Emirates and Expedia Group expand partnership
Emirates, the world’s largest international airline, and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a
Carmen Riu Güell honoured with TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025
TUI is proud to announce that the former CEO of RIU Hotels & Resorts, Carmen Riu Güell, has been honoured with the TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025. A visionary, a pioneer, and an icon of hospitality - She has made
TUI at ITB 2025: Awards, new leisure hotel and travel trends
With an impressive mix of tried-and-tested holiday classics, new hotel projects and innovative travel formats, TUI impressively demonstrated at ITB 2025 how tourism is evolving. The interest in high-quality holiday offers remains strong – the best
The Ritz-Carlton, Bali Voted as ‘Best Indonesia Resort’ in DestinAsian Readers' Choice Awards 2025
The Ritz-Carlton, Bali was voted the Best Indonesia Resort (Ranked No.1) in the 2025 DestinAsian Readers' Choice Awards. This prestigious recognition showcases the resort's dedication to outstanding service, world-class amenities, and an unforgettabl
YouGov study: huge potential for airline tour operators
Flight and hotel from a single source: flexible booking options are increasingly popular.
Lufthansa Express Rail: Ticket now also valid for local public transportation
By train to the plane: now even easier. Bookings with Lufthansa Express Rail now include the Deutsche Bahn (DB) City-Ticket.
