Tourexpi
TUI invites travellers and sports fans to compete in the TUI Mediterranean Marathon League
TUI
is the new title sponsor and official distribution partner of the TUI
Mediterranean Marathon League, a unique series of international sports events
taking place in breathtaking destinations in Cyprus, Greece, Italy and Spain.
Covering the 2025, 2026, and 2027 editions, the partnership highlights TUI’s
dedication to enhancing travel experiences through world-class sports events,
and reinforces TUI’s commitment to local travel partners in destination.
The
TUI Mediterranean Marathon League is an initiative forming part of TUI’s new
sports sponsorship strategy, which seamlessly blends the excitement of travel
with the passion for sports, strengthening TUIs position in sports tourism and
diversifying the range of experiences available to new and existing customers.
TUI’s global portfolio of hotels, clubs and cruise vessels includes over one
thousand sports, tennis and football courts, dedicated fitness decks, and a
variety of personal training options.
“The
TUI Mediterranean Marathon League is more than just a series of races – it’s a
celebration of the unique fusion of sports and travel in some of the
Mediterranean’s most iconic destinations. We are thrilled to deepen our
relationships with local partners and to offer our customers the opportunity to
explore these beautiful regions in such a dynamic and engaging way,” said
Magnus Hüttenberend, who is responsible for TUI's sponsorship approach. “By
sponsoring the TUI Mediterranean Marathon League, we are not only enhancing our
portfolio of superb sporting events but also reaffirming TUI’s commitment to
delivering extraordinary sports tourism experiences.”
George
Kakourides, a founding member of the MML, said, "We’re thrilled to welcome
TUI as our title sponsor for this exciting initiative. This partnership
reflects our shared vision of uniting the excitement of running with the
authentic beauty of the Mediterranean. Together, we aim to offer unforgettable
experiences for runners and their families, showcasing the history, culture,
and hospitality of these unique Mediterranean destinations.”
The
2025 TUI Mediterranean Marathon League kicks off on March 3rd in Paphos,
Cyprus, where participants will race along the picturesque Mediterranean coast
and through historic villages starting from Aphrodite’s Birthplace. The journey
continues on April 21st with the Alexander The Great Marathon, tracing the
steps from Pella, Alexander’s birthplace, to Thessaloniki, offering runners
spectacular views of the Aegean Sea. The League reaches its midpoint on October
19th at the TUI Palma Marathon Mallorca, where over 10,000 runners will
navigate Palma’s stunning coastal paths and vibrant city streets. The grand
finale takes place on November 17th in Palermo, Sicily, with a course that
winds through the city’s historic waterfront, past magnificent theatres, palaces,
and the iconic cathedral of the old town. The TMML in short also plans to
welcome the TUI Rhodes Marathon soon.
With
an expected participation of over 26.000 athletes from 90 countries, the TUI
Mediterranean Marathon League may be set in Europe, but it will be a truly
global event. In addition to full marathons, the League offers a range of race
options – including half marathons, 10km, and 5km courses – ensuring that
runners of all levels can take part in the excitement.
Tickets
for the TUI Mediterranean Marathon League events will be available via
the TUI Musement
website and TUI app, as well as through TUI hotels and local
representatives. TUI will also be introducing exclusive travel packages,
including flights, accommodation, and race registration for the key events.
Image
Credit: © TUI Group
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