TUI Global Hotel Awards 2026 honour outstanding hotels worldwide - Get updated on what's happening in tourism!

The winners of the TUI Global Hotel Awards 2026 have been announced, recognising hotels that delivered exceptional holiday experiences to TUI guests around the world. More than 20 million travellers contributed to the results, which highlight excellence across 22 categories ranging from boutique properties to large resorts and sustainability leaders.

The awards were presented during a dedicated event in Berlin on 2 March, bringing together hotel partners and industry representatives from across TUI’s global network.

“In a market shaped by rising expectations and rapid change, these hotels haven’t just delivered – they’ve inspired,” said Sebastian Ebel, CEO of TUI Group. “Their commitment to exceptional service and unforgettable guest experiences sets a global benchmark.”

Awards programme updated for 2026

For the 2026 edition, TUI expanded and refined its award categories to better reflect current travel trends. New lifestyle-focused distinctions and updated regional groupings aim to capture the diversity of hotels across TUI’s portfolio.

“We’ve evolved the programme to stay in tune with what matters most to travellers today,” said Stefan Baumert, Chief Commercial Officer Markets. “These new categories allow us to recognise excellence across a wider range of hotel types, styles and guest expectations.”

Twenty of the 22 awards are based exclusively on feedback from TUI guests through post-stay surveys. Only hotels that achieve a top-10-percent customer satisfaction score from more than 13,000 participating properties qualify. Two special honours – Sustainability and Lifetime Achievement – are selected by expert panels.

New lifestyle categories highlight guest preferences

The updated programme introduces several lifestyle-focused categories recognising hotels that excel in areas increasingly important to travellers.

TUI MAGIC LIFE Sarigerme received the award in the Family Friendly category, praised for its beachfront location and wide range of activities and dining options for families.

Liberty Hotels Lykia Adults Only was recognised in the Food & Gastronomy category, highlighting its extensive fine-dining offer across seven restaurants.

The Customer Service award went to Mike’s Hotel & Apartments, noted for its personal, family-run hospitality and high levels of guest satisfaction.

Global awards recognise top-performing hotels

Two new global distinctions were introduced to recognise different hotel types. Lindos Blu Luxury Hotel & Suites received the title Best Boutique Hotel Globally, while TUI BLUE Sarigerme Park was named Best Large Hotel Globally.

Both properties achieved the highest customer satisfaction scores across all TUI markets in their respective categories.

Lifetime Achievement Award for Abel Matutes Tur

The Lifetime Achievement Award was presented to Abel Matutes Tur, co-founder and president of Sirenis Hotels & Resorts, in recognition of his long-standing contribution to the hospitality sector.

Since founding the company with his brother Vicente in 1967, Matutes has helped build Sirenis into an international resort brand with properties in Spain, the Dominican Republic, Mexico and Colombia.

“The success of our award-winning hotels is driven by dedicated teams who work relentlessly to create exceptional experiences for our mutual guests,” said David Schelp, CEO Markets + Airline at TUI.

Regional winners across TUI markets

Among the regional winners, TUI BLUE Barut Andiz was named best hotel for the Nordic markets, the UK and Ireland as well as Germany, Austria and Switzerland. TUI BLUE Palm Garden received the award for the Netherlands, while Rixos Sharm El Sheikh Adults Only was recognised for Belgium.

Iconique Club Marmara Del Mar was honoured for the French market, and TUI MAGIC LIFE Sarigerme won the award for Poland and the Czech Republic. H10 Croma Málaga received the distinction for city hotels.

Additional regional winners include Hotel Caravel for Northern and Central Europe, Hotel Fariones for Spain and Portugal, Lindos Blu Luxury Hotel & Suites for Greece and Cyprus, TUI BLUE Barut Andiz for Türkiye and the Balkans, Steigenberger Resort Alaya for the Middle East and Africa, ROBINSON NOONU for Asia and the Indian Ocean, and Secrets Maroma Beach Riviera Cancún for the Americas.

Sustainability award

The Sustainability Award for 2026 went to Lagoon Attitude Mauritius, recognising the resort’s strong commitment to environmentally responsible operations and sustainable tourism practices.

Image Credit: © TUI