Family travel: multigenerational holidays reshape resort stays

International

Bahia Principe is adapting its portfolio to growing demand from families seeking shared experiences across different generations

Multigenerational travel is becoming an increasingly visible part of the family holiday market. Grandparents, parents and children are travelling together more often, sometimes accompanied by close friends, creating demand for resorts capable of accommodating different interests and age groups within the same trip.

Bahia Principe Hotels & Resorts has aligned its recent portfolio restructuring with this development. Following a renewal of its visual identity and brand architecture, the company has divided its hotels into two main categories: Bahia Principe Escape and Bahia Principe Explore.

Explore targets families and groups

Bahia Principe Escape brings together adults-only properties focused on wellbeing, gastronomy and specialised entertainment. Bahia Principe Explore, by contrast, is designed around families and groups looking to spend their holidays together.

Within the Explore portfolio, several resorts place particular emphasis on families with younger children. Creative and immersive environments, entertainment and activities are intended to provide experiences that can be enjoyed by children while allowing different generations to spend more of their holiday together.

Tenerife combines fantasy with Canarian culture

At Bahia Principe Explore Fantasia in Tenerife, the concept is built around the legends of Papimber and the Gardens of the Hesperides. A large castle provides the setting for family shows and parades, complemented by dedicated areas for children and teenagers.

The resort also incorporates elements of Canarian culture into its gastronomy and entertainment. One of its visual landmarks is the large dragon tree by the swimming pool, inspired by the characteristic tree species of the Canary Islands.

Punta Cana turns family holidays into an adventure

In the Dominican Republic, Bahia Principe Explore Legend in Punta Cana takes a fantasy-oriented approach. Three castles, water parks, kids' clubs and areas for teenagers form part of a resort environment designed for different age groups.

Immersive experiences such as Oneiro and evening shows featuring Papimber add to the entertainment programme. Dominican culture is incorporated through local music, food and other elements of the resort experience.

Tulum draws on Mayan heritage

Bahia Principe Explore Tulum takes a different approach, using the nature and culture of the Riviera Maya as its setting. The concept is partly inspired by ORIGEN, Bahia Principe's own entertainment production.

Zamá introduces younger guests to aspects of Mayan culture, while activities, gastronomy and shows provide opportunities for families to experience the destination together.

Shared experiences gain importance

The three resorts illustrate how the traditional family holiday is changing as hotels respond to groups spanning several generations. Rather than providing separate programmes for individual age groups alone, the emphasis is increasingly shifting towards experiences that families can share.

For resort operators, this means balancing children's facilities and entertainment with gastronomy, culture, relaxation and destination experiences that also appeal to parents and grandparents. The result is a broader interpretation of the family resort, built around travelling together without expecting every generation to want exactly the same holiday.