Top reasons why to invest in Albania’s booming and sustainable tourism sector

International

The Official Host Country of ITB Berlin 2025 is a rising star in global tourism, offering investors a dynamic market, strategic location, and government-backed opportunities.

Albania is more than just a travel destination: it is a rising star in global tourism with plenty of potential for investment. Positioned strategically in Europe, the country boasts developing infrastructure and government policies that favour foreign investments.

According to guidelines issued by the World Tourism Organisation (UN Tourism), there are five compelling reasons to invest in Albania. They include: a liberal and reformist investment climate, optimal geographic location, economic growth and stability, infrastructure development for high-end tourism, sustainable and environmental focus.

A tourism sector with strong growth

2024 was a prosperous year for Albania in terms of economic and tourism growth. 11.7 million visitors visited the country, emphasising the steady rise of the tourism sector. This booming sector significantly contributes to GDP and offers opportunities in hospitality, real estate, and associated industries.

The country marked a historical record of Foreign Direct Investments (FDIs) in the first nine months of 2024, totalling €1.16 billion. The majority of the FDIs came from Türkiye, followed by Italy, the Netherlands, Austria, Germany, and France.

Attractive investment incentives and strategic projects

Proactive government measures, such as the Strategic Investment Law and support from the Albanian Investment Development Agency (AIDA), facilitate investment in tourism and other strategic sectors. The “Start-up Law” encourages innovation and entrepreneurship.

Strategic tourism projects in the country surpass €3.09 billion, and have created more than 17,000 jobs. Global hotel brands are increasingly establishing a presence, further boosting the sector.

Albania prioritises sustainable tourism practices, aligning its growth with the UN’s Sustainable Development Goals (SDGs), making it an appealing choice for investors focused on ethical and long-term opportunities.

Innovation and long-term growth opportunities

The country is home to over 154 start-ups in diverse sectors such as financial services, tourism, technology, and innovation. The country’s focus on greenfield investments, worth $135 million in recent years, highlights its innovative approach to economic growth.

Recognised as “Europe’s last unturned stone”, Albania offers a unique blend of natural beauty, cultural richness, and untapped potential. Its tourism competitiveness makes it a standout destination in Europe and Eurasia.

The country’s ongoing development in infrastructure and focus on year-round tourism positions it as a forward-thinking destination for businesses seeking long-term growth opportunities.

A solid scheme for investment promotion, a stable economic outlook, and the best performance in Europe in international arrivals demonstrate the potential of the country for a more innovative tourism sector for all.

Investing in Albania offers the chance to tap into a rapidly growing economy with robust government support, strategic initiatives, and abundant opportunities in tourism, infrastructure, and innovation.

Find out more about the Official Host Country of ITB Berlin 2025 at https://albania.al.