Tourexpi
The Tourism Authority of Thailand (TAT) highlighted
Thailand’s cultural presence in China at the third “Very Thai Dien Feng Music
Festival” in Guangzhou on 13–14 September 2025. Initiated by Thailand’s TCP
Group, producer of Red Bull, the international festival attracted an estimated
60,000 visitors and demonstrated the role of creative industries in
strengthening Thai–Chinese cultural ties.
Music, creativity and cultural exchange
The festival featured two main stages and performances
by more than 19 leading artists from both countries. Under the theme “Very
Thai. Very Viral. Red Bull Goes Big”, visitors experienced live music alongside
drone shows, food and lifestyle zones, and cultural showcases celebrating
diversity and modern creativity.
TAT Pavilion: “5 Must Do in Thailand”
TAT Guangzhou curated a pavilion presenting the “5
Must Do in Thailand” campaign, focusing on:
·
Must Taste regional cuisine
·
Must Try unique activities
·
Must Buy traditional crafts and souvenirs
·
Must Seek hidden destinations
·
Must See cultural performances and landmarks
The pavilion also offered creative workshops such as
recycled bag making and Thai herbal inhalers, highlighting sustainability and
wellbeing. All activities were staged under the internationally recognised Amazing
Thailand brand to inspire future travel.
Official statement
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing
Communications, said:
“This event shows how music and culture can bring
people together across borders. By presenting Thailand’s ‘5 Must Do’
experiences here, we are honouring 50 years of Thai–Chinese friendship while
inspiring travellers to discover Thailand through authentic, diverse and
sustainable journeys.”
Part of a year-long celebration
The festival is one of several initiatives marking 50
years of diplomatic relations between Thailand and China. Other events in 2025
include Thai Fest in Beijing, which brought Thai culture to the Chinese
capital, and the Red Bull Challenge in Inner Mongolia, promoting Thai sport and
adventure tourism to over 4,000 students.
By aligning cultural diplomacy with tourism promotion,
TAT is strengthening Thailand’s image as a destination of creativity,
sustainability and meaningful travel.
Image
Credit: © TAT
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