Tourexpi
Thailand Showcases Soft Power at Guangzhou Music Festival
The Tourism Authority of Thailand (TAT) highlighted
Thailand’s cultural presence in China at the third “Very Thai Dien Feng Music
Festival” in Guangzhou on 13–14 September 2025. Initiated by Thailand’s TCP
Group, producer of Red Bull, the international festival attracted an estimated
60,000 visitors and demonstrated the role of creative industries in
strengthening Thai–Chinese cultural ties.
Music, creativity and cultural exchange
The festival featured two main stages and performances
by more than 19 leading artists from both countries. Under the theme “Very
Thai. Very Viral. Red Bull Goes Big”, visitors experienced live music alongside
drone shows, food and lifestyle zones, and cultural showcases celebrating
diversity and modern creativity.
TAT Pavilion: “5 Must Do in Thailand”
TAT Guangzhou curated a pavilion presenting the “5
Must Do in Thailand” campaign, focusing on:
·
Must Taste regional cuisine
·
Must Try unique activities
·
Must Buy traditional crafts and souvenirs
·
Must Seek hidden destinations
·
Must See cultural performances and landmarks
The pavilion also offered creative workshops such as
recycled bag making and Thai herbal inhalers, highlighting sustainability and
wellbeing. All activities were staged under the internationally recognised Amazing
Thailand brand to inspire future travel.
Official statement
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing
Communications, said:
“This event shows how music and culture can bring
people together across borders. By presenting Thailand’s ‘5 Must Do’
experiences here, we are honouring 50 years of Thai–Chinese friendship while
inspiring travellers to discover Thailand through authentic, diverse and
sustainable journeys.”
Part of a year-long celebration
The festival is one of several initiatives marking 50
years of diplomatic relations between Thailand and China. Other events in 2025
include Thai Fest in Beijing, which brought Thai culture to the Chinese
capital, and the Red Bull Challenge in Inner Mongolia, promoting Thai sport and
adventure tourism to over 4,000 students.
By aligning cultural diplomacy with tourism promotion,
TAT is strengthening Thailand’s image as a destination of creativity,
sustainability and meaningful travel.
Image
Credit: © TAT
The most interesting news
Read the News
WTTC expects global travel industry to grow 1.5 times faster than the wider economy
The sector is forecast to contribute 12 trillion US dollars to the global economy in 2026 and support almost 89 million new jobs by 2036
Read the News
Lufthansa shareholders approve all agenda items at annual general meeting
More than half of the company’s share capital was represented as shareholders confirmed dividend plans and elected new Supervisory Board members
Read the News
EXPLORA III unveils Northern Europe voyages and solar eclipse experience for Summer 2026
The new LNG-powered luxury ship will sail across Northern Europe, Iceland, Greenland and North America with no repeated itineraries during its inaugural season
Read the News
Spain strengthens position as Europe’s leading high-value tourism market
Spain generated €115.1 billion in international visitor spending in 2025, outperforming the European average for spending per traveller as global tourism expenditure surpassed US$2 trillion
Read the News
Colombia tops Global Big Day bird count once again
Colombia recorded more than 1,560 bird species during the 2026 Global Big Day, reinforcing its position as the world’s most bird-diverse country
Read the News
Yas Island to become home of Sphere Abu Dhabi
Abu Dhabi will invest USD 1.7 billion in the construction of Sphere Abu Dhabi, a new immersive entertainment venue planned for Yas Island with completion targeted for 2029
Read the News
Hilton study highlights growing trend of multi-generational holidays
New research shows grandparents are becoming an increasingly important part of family travel, giving parents more downtime and children more playtime
Read the News
Taiwan ranks among top Golden Week destinations for Japanese travellers, says Agoda
Search data shows rising interest not only in Taipei, but also in Taiwan’s coastal and nature destinations
Read the News
Delta expands fast, free Delta Sync Wi-Fi across global fleet
More than 1,200 Delta aircraft now offer free Delta Sync Wi-Fi for SkyMiles Members, combining high-speed connectivity with personalized entertainment and digital travel experiences
Read the News
Spain launches €15 million support package for sustainable tourism businesses
Hotels, restaurants, campsites and other tourism businesses in Spain will benefit from a new €15 million funding programme aimed at improving energy efficiency and circular economy measures
Read the News
Delta highlights employee focus and sustainability in 2025 ‘Delta Difference’ Report
The airline points to record employee engagement, profit sharing, operational efficiency and innovation as key drivers of long-term growth
Read the News
Eurowings introduces sneakers as standard crew footwear
Eurowings cabin crews can now wear branded white sneakers as part of their uniform every day, expanding the airline’s popular “Sneaker Flydays” concept across all operations
Read the News
Emirates taps GE Aerospace for repair capabilities
The agreement will support the expansion of the Emirates Engine Maintenance Centre (EEMC)
Read the News
Six Senses Joins the UNEP and UN Tourism Recipe of Change
A living expression of the brand’s sustainable ethos and Eat With Six Senses philosophy
Read the News
In a Sea of Sameness, Kempinski Group is choosing control
Kempinski Group has announced the acquisition of the Augustine Hotel, Prague — the groups wholly owned hotel in over five decades, says Barbara Muckermann
Read the News
Raffles Hotels & Resorts to debut its first Alpine resort
Located in Courchevel 1850, the most iconic address in the French Alps
Read the News
ASTA Travel Advisor Conference 2026
May 27, 2026 - May 29, 2026, San Diego, California
Read the News
Closing the gender gap requires tackling structural barriers, improving access to opportunities, and sustained commitment
Women do most of the work in tourism, yet they remain underrepresented in leadership
Read the News
Marriott International expands portfolio in Peru through landmark conversions
The two properties in Lima are set to officially join The Ritz‑Carlton and JW Marriott brand portfolios in 2028, reflecting the city’s rise as a leading global luxury destination.
Read the News
SWISS expands India network with new nonstop Bengaluru–Zurich service
Swiss International Air Lines is pleased to announce the launch of new nonstop flights between Bengaluru and Zurich, further enhancing connectivity between Switzerland and India’s leading technology and innovation hub.
