Thailand previews ‘Nihao Month’ in Guangzhou ahead of Bangkok launch

International

Campaign links Mid-Autumn Festival and Golden Week to celebrate Thai–Chinese friendship and inspire quality travel

The Tourism Authority of Thailand (TAT) has introduced its upcoming “Nihao Month” campaign with a preview event in Guangzhou, People’s Republic of China. The initiative is designed to encourage Chinese outbound travel during the Mid-Autumn Festival and National Day Golden Week, positioning Thailand as a high-quality, safe and welcoming destination.

Guangzhou preview brings leaders together

The Guangzhou event gathered senior representatives from both countries, including TAT Governor Thapanee Kiatphaibool, Deputy Consul-General Porpoj Changyawa, and TAT Deputy Governors Pattaraanong Na Chiangmai and Nithee Seeprae, alongside Ke Xiandong, Deputy Director-General of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism.

Ms. Thapanee said: “Nihao Month is a celebration of friendship between Thailand and China, and this Guangzhou preview marks the beginning of an exciting season of travel. As we look forward to the Bangkok launch, highlighted by the Amazing Mid-Autumn in Thailand Welcome Reception, we are presenting Thailand as a high-quality, safe and welcoming destination that is ready to create lasting memories for Chinese visitors.”

Bangkok launch: cultural showcase and soft power

The official launch in Bangkok on 25 September will coincide with the Amazing Mid-Autumn in Thailand Welcome Reception, bringing together leading Chinese KOLs and content creators. The evening will feature cultural showcases and special appearances by Thai stars Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak, blending traditional Mid-Autumn festivities with Thailand’s contemporary cultural influence.

Interactive campaigns and traveller benefits

Nihao Month includes multiple activations across digital platforms:

· Thailand, Told by You – UGC Challenge & FAM Trip: Chinese creators share their take on “5 Must Do in Thailand” and the Soft Power 5F; winners will travel to Thailand to create original content.

· Chinese Passport Privilege programme: Exclusive offers at leading retailers, spas and tourism services, supported by partners such as Ctrip, Meituan, Tongcheng, Alipay, and major Thai retail groups including Central, Siam Piwat, The Mall, EM District, One Bangkok, Lotus, Makro, and Tops.

Strengthening ties in a milestone year

The campaign comes as Thailand and China mark 50 years of diplomatic relations. With the Guangzhou preview setting the stage and the Bangkok launch to follow, Nihao Month aims to reaffirm Thailand’s position as a top choice for Chinese visitors while strengthening people-to-people connections.