Tourexpi
Thailand previews ‘Nihao Month’ in Guangzhou ahead of Bangkok launch
The Tourism Authority of Thailand (TAT) has introduced
its upcoming “Nihao Month” campaign with a preview event in Guangzhou, People’s
Republic of China. The initiative is designed to encourage Chinese outbound
travel during the Mid-Autumn Festival and National Day Golden Week, positioning
Thailand as a high-quality, safe and welcoming destination.
Guangzhou preview brings leaders together
The Guangzhou event gathered senior representatives
from both countries, including TAT Governor Thapanee Kiatphaibool, Deputy
Consul-General Porpoj Changyawa, and TAT Deputy Governors Pattaraanong Na
Chiangmai and Nithee Seeprae, alongside Ke Xiandong, Deputy Director-General of
the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism.
Ms. Thapanee said: “Nihao Month is a celebration of
friendship between Thailand and China, and this Guangzhou preview marks the
beginning of an exciting season of travel. As we look forward to the Bangkok
launch, highlighted by the Amazing Mid-Autumn in Thailand Welcome Reception, we
are presenting Thailand as a high-quality, safe and welcoming destination that
is ready to create lasting memories for Chinese visitors.”
Bangkok launch: cultural showcase and soft power
The official launch in Bangkok on 25 September will
coincide with the Amazing Mid-Autumn in Thailand Welcome Reception, bringing
together leading Chinese KOLs and content creators. The evening will feature
cultural showcases and special appearances by Thai stars Billkin Putthipong
Assaratanakul and Pong Nawat Kulrattanarak, blending traditional Mid-Autumn
festivities with Thailand’s contemporary cultural influence.
Interactive campaigns and traveller benefits
Nihao Month includes multiple activations across
digital platforms:
·
Thailand, Told by You – UGC Challenge & FAM Trip: Chinese creators
share their take on “5 Must Do in Thailand” and the Soft Power 5F; winners will
travel to Thailand to create original content.
·
Chinese Passport Privilege programme: Exclusive offers at leading
retailers, spas and tourism services, supported by partners such as Ctrip,
Meituan, Tongcheng, Alipay, and major Thai retail groups including Central,
Siam Piwat, The Mall, EM District, One Bangkok, Lotus, Makro, and Tops.
Strengthening ties in a milestone year
The campaign comes as Thailand and China mark 50 years
of diplomatic relations. With the Guangzhou preview setting the stage and the
Bangkok launch to follow, Nihao Month aims to reaffirm Thailand’s position as a
top choice for Chinese visitors while strengthening people-to-people
connections.
Image
Credit: © TAT
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