Tourexpi
SET-JETTING
The ever-growing consumption of films and series is fuelling a boom in cinema tourism, also known as “set-jetting”. This trend, in which travellers take inspiration from hit films when choosing destinations, has had its popularity boosted by popular and award-winning films such as Killers of the Flower Moon (Oklahoma), Oppenheimer (New Mexico) and Barbie (Palm Springs). According to Bloomberg, there is a real “White Lotus Effect”: the filming of seasons 2 and 3 in Sicily and Thailand has had a significant impact on bookings in these two destinations (season 3 launches on 17 February).
With more than 5,600 hotels around the world, ALL, Accor's reservation platform and loyalty programme, makes it possible to book hotels that have been used as sets for famous films or successful series. Notting Hill, North by Northwest, Mission Impossible, Emily in Paris, The X-Files, The White Lotus – travellers can re-live scenes from their favourite films or simply get up close and personal with the filming locations.
Image Credit: @ Accor
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