Tourexpi
Sama on the Move: The World’s First Digital Human Cabin Crew Debuts on Social Media
Meet
Sama, the world’s first AI-powered digital human cabin crew, now taking flight
on social media. As the face of Qatar Airways’ innovation, Sama will soon
inspire and connect with a global audience on Instagram. Her account, @SamaOnTheMove, will offer
followers a mix of travel tips, personal stories from her layovers, and a
behind-the-scenes look at the life of a cabin crew member—all with a creative,
human touch.
Qatar
Airways Senior Vice President Marketing and Corporate Communications, Mr. Babar
Rahman, said: “Introducing Sama on Instagram is an extension of our vision to
blend human connection with technological innovation. Sama is not just a
digital human; she’s a reflection of how we see the future of travel—personal,
engaging, and deeply connected to the experiences that matter. Her presence
marks a step forward in how we humanise our brand and create moments that
resonate with our global audience.”
Unveiled
during ITB Berlin 2024 to great acclaim, Sama represents Qatar Airways’
commitment to blending innovation with emotional engagement. As the first
digital human cabin crew to debut on social media, Sama is designed to
connect with a digitally native audience through relatable and inspiring
content.
Whether
she’s discovering hidden gems in Paris, sharing tips on navigating a new city,
or offering a behind-the-scenes look at life in the skies, Sama will showcase
Qatar Airways’ network of over 170 destinations in a fresh and imaginative way.
Her content invites followers to explore new cultures, discover inspiring
traditions, and see the world through her eyes.
Follow
Sama on Instagram at instagram.com/SamaOnTheMove to
join her journey and experience the future of travel storytelling, one post at
a time.
Image
Credit: © Qatar Airways
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