Tourexpi
Radisson
Blu remained the leading upper upscale brand in Europe for the 13th consecutive
year and the Group is now leading the upscale resort segment in EMEA.
Elie
Younes, Executive Vice President and Global Chief Development Officer at
Radisson Hotel Group, comments: “Despite global geopolitical shifts in
2024, we had a successful year thanks to our relentless efforts to serve our
two key customers: the guest and the owner. In 2025, we will continue creating
more possibilities and opportunities for all our stakeholders through building
on existing segments and partnerships as well as seeking new business avenues.
We are grateful to our owners, partners, shareholders, and dedicated teams,
whose trust and support enable our joint success."
With
a clear vision for growth and development set out by Radisson Hotel Group’s
transformation plan, the Group has been able to achieve the following successes
across its portfolio in 2024:
Since
its launch in 2018, the Radisson Collection brand grew in 2024 to
nearly 70 hotels and achieved significant portfolio growth across key
destinations. This included the signing of the first Radisson Collection
properties in Paris and Madrid, the signing of the Group’s third Radisson
Collection property in Riyadh, and the opening of flagship hotels in Rome
(Italy), and Srinagar (India). The Radisson Collection hotel in the heart of
Paris is located in the iconic and heritage-protected Haussman building — just
steps away from the Louvre Museum and Le Marais neighborhood. In Madrid, the
Radisson Collection hotel is set to debut in the iconic Generali building
located on Alcala Street — one of Madrid’s most prominent avenues in the
prestigious Canalejas area.
In
collaboration with PPHE Hotel Group, Radisson Hotel Group opened the doors
to art’otel London Hoxton in May. The hotel is in the vibrant
Hoxton neighborhood and combines captivating artwork by Signature Artist D*Face
with cutting-edge design. In early 2025, the Group is also set to open an
art'otel property in Rome, marking the brand’s Italian debut.
Radisson
Blu achieved remarkable success last year, as the brand counted over 20
additions to its portfolio, reflecting strong momentum in EMEA and APAC. This
growth included openings and signings which redefined the skyline of some of
the world’s most renowned cities such as Casablanca (Morocco), where the
property is nestled in the city’s new financial district. The recently opened
hotel in Conakry is a landmark addition to Guinea’s vibrant capital and is not
only a new market entry, but also a significant expansion of the Group’s
footprint in West Africa.
Radisson
RED expanded into several new markets including Danang (Vietnam), Berlin
(Germany), Auckland (New Zealand), Vientiane (Laos), and Abuja (Nigeria).
Notable highlights are the debut of the brand in Ireland, with the opening
of Radisson RED Galway, located in Galway’s newest neighborhood,
Crown Square, and close to Galway’s city center. Whereas Radisson RED
Phuket Patong Beach – located just 200 meters from the iconic Patong Beach
– marks the debut of the brand in Thailand. The hotel takes the guest experience
to new levels with its own RED radio station.
First
launched in 2020, Radisson Individuals is now one of the
fastest-growing brands in APAC with almost 15 additions to the portfolio in the
region in 2024, including openings in Udaipur as well as Saket in South Delhi
(India). In EMEA, the brand expanded with new properties in Oman, Sardinia,
Turkey, France, and the UK with openings in Surrey, as well as Bolton where the
hotel is attached to the home of Bolton Wanderers Football Club, located in the
heart of North West England.
Towards
the end of the year, the Group rebranded its midscale lifestyle brand,
prizeotel, to Prize by Radisson. New hotels under the rebranded name were
announced in Gdansk (Poland) and Berlin (Germany), which marked a pivotal
moment in the brand’s growth strategy. With over 150 properties in operation
and under development, Radisson Hotel Group is now the industry leader in the
upscale resort segment.
New
openings and signings were announced in breathtaking destinations, including an
addition to the Group’s existing portfolio of hotels in Mauritius. This
stunning property is nestled along the east coast of Mauritius, on a prime
location on one of the island's most pristine beaches.
Stepping
into 2025, Radisson Hotel Group will continue to focus on expansions in
strategic geographies, with the right brand and solution for every market,
creating more possibilities and opportunities for stakeholders.
Watch
the full video of the Business Development Update here: https://www.youtube.com/watch?v=69bJ-D67bVo
Image
Credit: © Radisson Hotel Group
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