Pullman Hotels & Resorts Unveils a New Era

International

Brand transformation introduces a dynamic vision of exchange, following the successful debut of Pullman xChange in Dubai

Pullman Hotels & Resorts, part of Accor’s global Premium portfolio, has announced a major brand transformation that redefines its hotels as vibrant spaces of exchange for today’s traveler. The reveal follows the international debut of Pullman xChange, a new event series designed to spark ideas and connect leaders and creators across industries.

A refreshed Pullman experience

Building on a legacy dating back to 1859, Pullman’s new direction positions the hotel as a social stage shaped by movement, connection, and possibility. A defining feature of the new design language is the Pullman Portal — sculptural entryways inspired by the brand’s railway heritage. Already installed at Pullman Dubai Jumeirah Lake Towers, the Portals will be introduced at upcoming openings in Perth and Hamilton, with further rollouts planned as renovation programs continue.

Meeting and event spaces have been reimagined for flexibility, shifting easily from keynotes to creative studios, workshops or cultural showcases — environments crafted to encourage exchange.

Culinary encounters with global flair

Bars and restaurants form the heart of the Pullman experience, designed as lively anchors from morning to night. In 2026, Pullman will launch Unexpected Pairings, an experiential bar ritual that invites guests to draw playing cards to discover inventive combinations of food and cocktails — a playful approach to mixology that encourages discovery and conversation.

Human-centered service for a new generation

Pullman has spent the past 18 months reshaping its service culture through a learning program focused on empathy, cultural awareness and emotional intelligence. Around 60% of the brand’s 20,000+ Heartists have completed the training, with full rollout expected in 2026.

Pullman xChange: a global forum for ideas

The inaugural Pullman xChange, held 13–14 November in Dubai, transformed Pullman Dubai Downtown into an open forum for workshops, artistic performances and conversations. Developed with the House of Beautiful Business, the program explored innovation and culture under the theme Build What Outlasts You.

In 2026, Pullman xChange will expand to Europe, Asia and South America, with each edition co-created with local cultural collectives.

Momentum for growth

“Pullman's transformation marks a bold step into the future — one that fuses our heritage of movement and modernity with a renewed sense of purpose,” said Benoît Racle, Global Brand President, Premium, Accor.

With more than 150 hotels in over 40 countries and more than 70 projects underway, Pullman is on track to exceed 200 properties within five years, supported by strong owner confidence. Upcoming openings — including Pullman Royal Key Wellness Resort in Guadeloupe, Pullman Kolašin Breza in Montenegro, and Pullman Tokyo Ginza — will showcase the brand’s focus on transformative design, creative exchange and revitalized spaces.