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Marriott International Plans to Strengthen Footprint in France with 10 Additions
Marriott
International, Inc., announced its plans to expand its portfolio in France with
the expected addition of 10 properties with over 1,000 rooms by the end of
2025. The anticipated openings will further strengthen the company’s footprint
in France, where it currently has a portfolio of 69 properties with over 12,000
rooms across 16 brands and 29 cities, including Paris, Nice, Cannes, Lyon,
Strasbourg, Marseille, Reims, Lille, Bordeaux and Toulouse.
Alexandra
Goguet, Vice President of Development, France and Benelux, Marriott
International commented: "We remain focused on strengthening our
presence in primary and secondary markets in France in line with the strong
demand we are seeing for leisure and resort experiences, as well as for
business travel. With our captivating portfolio of brands, world-class
distribution platform and Marriott Bonvoy, our award-wining travel program, we
continue to drive robust growth opportunities with owners and franchisees in
the market.”
Marriott
continues to see strong momentum for its select service brands in the
market with Moxy Hotels spearheading growth in the segment with three
anticipated additions. Plans for the brand include the openings of Moxy Annecy
and Moxy Paris Clamart expected in 2024, followed by the
addition of Moxy Nice which is anticipated by the end of 2025. The innovative
and playful lifestyle brand has already established itself in France with nine
operating hotels with nearly 1,500 rooms. Other expected additions by the end
of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon
East and Aloft Dijon, an adaptive reuse project of a former post office in the
city centre.
Goguet
added: “Conversion and adaptive reuse projects represent nearly half our
properties expected to join the Marriott portfolio in France by the end of
2025. These projects allow us to add hotels in key locations in city centres
and demonstrate our expertise and flexibility in finding innovative solutions
to adapt existing buildings whilst creating fantastic guest experiences.”
Marriott
is also seeing opportunity for conversion and adaptive reuse projects in the
luxury space. The company plans to strengthen its luxury portfolio in France
with the highly anticipated opening of Hôtel du Couvent, a Luxury Collection Hotel, Nice, an
adaptive reuse project of a convent originally built in 1604. In collaboration
with Studio Mumbai, Studio Méditerranée and Festen Architecture, the property
has been restored and will add 88 luxury guest rooms and suites to the market
with its anticipated opening in the summer of 2024.
In
the premium segment, Marriott expects to add a Tribute Portfolio Hotel in
Mougins.
France
is home to 16 of the brands in the Marriott Bonvoy portfolio, each serving
differentiated experiences across traveller segments and travel purposes. The
brands currently present in the country include The Luxury Collection, JW
Marriott, Marriott Hotels, Sheraton, Le Méridien, Westin, Renaissance Hotels,
Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Residence Inn by
Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Courtyard by
Marriott and Marriott Vacation Club.
Image
Credit: © Marriott International
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