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Marriott International Completes Acquisition of citizenM Brand
Transaction Expands Company's Global Lifestyle Offerings.
Marriott International Completes Acquisition of citizenM Brand

Marriott International (Nasdaq: MAR) has officially completed its acquisition of the innovative lifestyle hotel brand citizenM. As Marriott continues to expand its global select-service portfolio, this move adds a fresh, modern option for travelers and Marriott Bonvoy members in vibrant urban destinations worldwide.

The citizenM portfolio currently comprises 37 open hotels with a total of 8,789 rooms in over 20 cities across the United States, Europe, and Asia Pacific. Additionally, two more properties with over 300 rooms are in the pipeline and expected to join Marriott's portfolio.

“As travelers continue to seek innovative lodging that combines smart technology with authentic, people-focused hospitality, the citizenM brand is a perfect fit for our portfolio,” said Anthony Capuano, President and CEO of Marriott International. “We’ve seen great success in scaling lifestyle select-service brands like AC, Moxy, and Aloft, and we’re excited to grow citizenM’s global footprint for our guests and Marriott Bonvoy members.”

Now that the acquisition is finalized, Marriott will begin integrating the citizenM hotels into its systems and platforms. Until that process is complete—expected later this year—citizenM properties will continue to be bookable through their existing digital channels. Members of citizenM’s subscription program will retain their current benefits for now, with updates to be announced regarding the program’s future under Marriott.

Once integration is complete, citizenM will become a fully participating brand in the Marriott Bonvoy loyalty program, offering even greater value and access to rewards for members.

Founded in 2008, citizenM is celebrated for its high-efficiency use of space, bold design, and seamless tech integration. The brand appeals to modern, value-conscious travelers seeking stylish, smart accommodations. Features include intuitive in-room technology, vibrant indoor and outdoor common areas filled with contemporary art and local artifacts, cozy and collaborative living rooms, flexible meeting spaces, grab-and-go dining options, and lively rooftop terraces.

Image Credit: © Marriott International


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