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Marriott Bonvoy to Deliver Exclusive Fan Experiences at the FIFA World Cup 2026™
Marriott Bonvoy is partnering with the FIFA World Cup 2026 as the tournament returns to North America for the first time in 32 years. As the Official Hotel Supporter in North America, Marriott Bonvoy will provide fans with immersive travel and hospitality experiences across Canada, Mexico and the United States throughout the historic event.
Drawing on its portfolio of more than 30 hotel brands, Marriott Bonvoy will serve as a welcoming home base for fans traveling to matches and host cities. Throughout the tournament, members and guests can expect exclusive hotel experiences, curated fan activations, new Marriott Bonvoy Moments, limited-edition packages and special drops, with additional details to be announced closer to kickoff. With dozens of properties in each host city, the program is designed to accompany fans from arrival to matchday and beyond.
From travel to unforgettable moments
“For millions, soccer is a shared language, connecting families, communities and cultures across generations,” said Peggy Roe, Chief Customer Officer at Marriott International. She noted that travel plays a similar role in shaping meaningful connections, and that the FIFA World Cup 2026 will be one of those defining moments for fans around the world. Through Marriott Bonvoy, the company aims to turn the tournament into a series of lasting memories by combining the warmth of its hotels with the reach of its global travel platform.
FIFA Secretary General Mattias Grafström welcomed the partnership, highlighting Marriott Bonvoy’s extensive hotel footprint across the three host countries. He said the collaboration will help accommodate record numbers of domestic and international fans traveling in June and July, enhancing their experience whether attending matches in stadiums or gathering at FIFA Fan Festivals.
A global hospitality network
Marriott Bonvoy spans more than 30 brands across 143 countries and territories, covering luxury, premium and select-service segments. Supported by its loyalty program, credit cards and global partnerships, the platform connects travelers with experiences across the full journey, from booking to stay and beyond.
In addition to its role as an Official Supporter, Marriott Bonvoy will collaborate with Visa, a long-standing FIFA partner, to engage fans and travelers worldwide with tailored experiences linked to the tournament.
A landmark global event
The FIFA World Cup 2026 is expected to be the largest edition in the tournament’s history, featuring 48 teams, 104 matches, three host countries and 16 host cities. More than six million fans are projected to attend matches, while up to six billion people are expected to engage with the event globally. The tournament will take place from Thursday, June 11 to Sunday, July 19, 2026.
More information on Marriott Bonvoy and its FIFA World Cup 2026 initiatives is available at marriottbonvoy.com and fifa.com.
Image Credit: © Marriott International, Inc.
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