Tourexpi
Nusr-Et Steakhouse expands into Latin America
Nusr-Et Steakhouse has announced the next phase of its
international growth strategy, with a new restaurant scheduled to open at The
St. Regis Mexico City this spring. The launch represents the brand’s first
entry into Latin America and a further step in its global expansion across key
luxury markets.
The Mexico City debut aligns the steakhouse brand with
one of the world’s most prominent culinary destinations. According to the
company, the partnership with The St. Regis reflects a continued focus on
high-end hospitality environments and premium guest experiences.
Momentum following Milan debut
The announcement follows the recent opening of Nusr-Et
Milan, the brand’s first restaurant in Italy. The Milan location marked
Nusr-Et’s entry into a highly competitive European dining market and has
generated strong demand since its launch.
“Opening in Milan was a significant milestone,” said
Nusret Gökçe. “The warm welcome from our guests and the positive response from
the media confirmed that our dedication to quality, discipline, and
unforgettable service is appreciated around the world.”
He added: “We are proud to bring that same energy to
Mexico City, and to continue expanding into cities that share our appetite for
excellence.”
Further openings planned in Ibiza and Dubai
In addition to Mexico City, Nusr-Et is preparing new
locations in Ibiza and Dubai. The Ibiza restaurant will introduce the full
Nusr-Et Steakhouse concept to one of Europe’s established luxury travel
destinations.
In Dubai, the company plans to open a flagship
“Saltbae Burger” venue at The Dubai Mall in 2026, strengthening its presence in
the luxury fast-casual segment.
Measured global growth strategy
Nusr-Et Steakhouse currently operates more than 20
restaurants across three continents and employs over 1,600 staff worldwide. The
company states that its expansion follows a structured approach aimed at
maintaining brand standards while entering strategically selected markets.
With its planned move into Latin America and
additional openings in Europe and the Middle East, Nusr-Et continues to
position itself within the global premium dining landscape. Further information
is available at www.nusr-et.com.tr/en.
Image
Credit: © Nusr-Et
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