Tourexpi
Khiri Travel Joins The Long Run
Khiri
Travel has joined The Long Run, a global community of purpose-driven tourism
businesses which aims to implement positive change around the world.
The
Long Run, which has 73 members, mostly ecolodges, tourism experiences and
destinations on six continents, was founded in 2009. Its ambitions and projects
are based on the four Cs: conservation, community, culture, and commerce.
Khiri
Travel, a 32 year old destination management company, has built an
international reputation based on innovation and sustainable tourism
discoveries. It has 17 offices in eight countries in Southeast Asia.
Protecting
biodiverse landscapes
Khiri
Travel will now work closely with The Long Run members who, together, each year
protect 23 million acres (9.3 million ha) of biodiverse landscapes, support
130,000 people through employment, education and training, and spend over US$13
million on conservation, community and culture projects.
“We
are pleased to join The Long Run, not least because their diverse members are
highly inspirational,” said Willem Niemeijer, founder and CEO of Khiri Travel.
“Yes there is technical support and best practice exchange, but more than that,
The Long Run members work together, listen, learn and collaborate to elevate
sustainability standards for all. There is real enthusiasm and inspiration in
everything they do.”
Khiri
Reach, Khiri Travel’s charitable arm, is now implementing the 4Cs concept by
advancing conservation and community projects such as seagrass planting in
Kalpitiya, Sri Lanka and supplying boats to help children safely cross the
Kambaniru River to and from school in Sumba island, Indonesia.
Regenerative
travel
Khiri
Reach, which has pioneered and supported dozens of community and conservation
initiatives in Southeast Asia since its foundation in 2007, will add more
regenerative travel projects this year, inspired by The Long Run’s ‘4C’ agenda.
The
idea of regenerative travel is to actively improve ecosystems, communities and
economies that are engaged with tourism.
“Around
the world, The Long Run members have the authority and hard-earned experience
to speak out on regenerative travel,” said Dr Anne-Kathrin Zschiegner,
Executive Director of The Long Run. “That’s why we welcome Khiri Travel. They
bring both a passion for responsible travel but also over 30 years’ of
experience. We look forward to working with Khiri to achieve great things on
behalf of local communities.”
Both
Khiri Travel and The Long Run will be active at ITB Berlin 4-6 March.
“We
aim to lead our corner of the travel industry with clarity, vision and
conviction,” says Dr Zschiegner. “Working together with our members, we aim to
move the needle politically on matters pertaining to responsible and
regenerative travel.”
Image Credit: © Khiri Travel
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