Tourexpi
Hyatt Hotels Corporation (NYSE:
H) today announced a record pipeline of approximately 138,000 rooms as of
year-end 2024, alongside a strategic brand realignment designed to enhance
owner returns and accelerate growth. By evolving its brand architecture into
five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics and
Essentials – Hyatt is better positioned to serve the unique needs of its
guests, customers, and owners, while aligning expertise and resources to
deliver exceptional value.
"Hyatt’s
growth and strategic brand evolution reflect our commitment to creating
long-term value for owners and driving the performance of our hotels by
delivering distinctive experiences for travelers," said Mark Hoplamazian,
President & Chief Executive Officer, Hyatt. "By focusing on this
evolution, we are not only enhancing guest satisfaction but also strengthening
our hotels' success and competitive advantage, driving preference among owners,
guests, customers and World of Hyatt members."
Lifestyle
pipeline amplified through acquisition of Standard International
Amar
Lalvani, former Executive Chairman of Standard International, now leads Hyatt’s
new Lifestyle Group as its President & Creative Director,
bringing increased focus to brand identities and performance across
each lifestyle brand, further enhancing Hyatt’s leading position in the
industry’s premier lifestyle segment. The recent acquisition of Standard
International’s iconic The Standard and Bunkhouse Hotels brands as well as the
recently launched The StandardX brand included 22 open hotels and more than 30
future projects with a signed agreement or letter of intent for the Lifestyle
Portfolio. Reinforcing Hyatt’s leadership in the lifestyle space, Hyatt has
grown the portfolio’s total pipeline properties by nearly 50% year-over-year
and the number of open hotels by over 20% year-over-year. Recent lifestyle
openings in key markets include The StandardX, Melbourne; The Standard,
Singapore; Hotel Saint Augustine which is in Houston and part of the Bunkhouse
Hotels brand; The StandardX, Bangkok Phra Arthit, and Thompson Palm
Springs.
“I’m
excited to lead the newly formed Lifestyle Group during this pivotal time of
growth and value-focused evolution,” said Lalvani. “Hyatt’s acquisition of the
Standard International brands added a portfolio of highly differentiated brands
made up of beloved, award-winning hotels across the globe as well as a wealth
of creative talent. When combined with Hyatt’s existing portfolio of
design-driven, culturally relevant lifestyle brands and global infrastructure,
I could not be more optimistic about our ability to grow these brands in new
markets, delivering unforgettable experiences for our guests and returns for
our owners.”
Newly
executed deals and upcoming openings in the Lifestyle Portfolio include:
TOOR
Hotel, which will be part of the JdV by Hyatt brand, is set to be a boutique
jewel located in the heart of downtown Toronto, bringing the brand’s signature
charm and vibrant energy to one of Canada’s most dynamic cities (expected to
open Q1 2025)
Andaz
Miami Beach transformed from The Confidante Miami Beach to Florida’s first
Andaz branded resort will feature an ocean-view check-in, 287 rooms, 64 suites,
two reimagined pools and meeting space, with local influences and exclusive
programming, including collaborations with the José Andrés Group (expected to
open Q1 2025)
The
Standard, Brussels will mark the debut of longer-stay apartment-style
accommodations for The Standard brand with a 28-story property that will
feature 200 rooms, suites, and apartments paired with signature perks and
modern amenities, offering guests an unmatched urban retreat (expected to open
Q2 2025)
Wildbirch
Hotel, which will be the first JdV by Hyatt hotel in Anchorage, AK, will be
situated downtown and feature 252 modern guestrooms, streetside restaurant and
lobby bar, on-site brewery, outdoor decks and fire pits with sweeping views of
Mount Susitna and Cook Inlet, and access to cultural attractions, combining
urban sophistication with local flair (expected to open Q3 2025)
Dream
Valle de Guadalupe is set to be the first Dream Hotels branded property in
Latin America and will showcase the beauty of Mexico’s dynamic wine region,
complete with a large vineyard, 58 guestrooms and villas, three dining and
nightlife venues, including a private tasting room and rooftop bar (expected to
open Q4 2025)
Andaz
Hong Kong Central will be nestled in the heart of Central Hong Kong and
will bring the brand’s signature blend of locally inspired design, upscale
amenities, and immersive cultural programming to one of Asia’s most iconic
urban hubs (expected to open mid-2027)
In
conjunction with the introduction of its new brand portfolios, Hyatt is excited
to welcome two accomplished leaders who will play pivotal roles in developing
the Lifestyle and Luxury Portfolios. With deep expertise in their respective
fields, Catie Cramer has been named Head of Lifestyle Development –
US, and will lead efforts to expand Hyatt’s Lifestyle Portfolio across the
United States. Separately, Tina Necrason has been named Global Head
of Branded Residential to spearhead the development and implementation of
Hyatt’s branded residential strategy for all brands. Tina joins Hyatt from
Montage International where she was responsible for all residential activities.
Essentials pipeline
accelerated by upper-midscale entry with Hyatt Studios
Within
the Essentials Portfolio are Hyatt’s celebrated select service brands that
continue to demonstrate pipeline strength and owner value. Building on the
innovative, developer-driven approach that guided the successful creation of
the Hyatt Studios brand and the momentum from the recent relaunch of the Caption by Hyatt brand, Hyatt
continues to evolve, aiming to make these brands even more profitable for
owners and more desirable for travelers.
Hyatt
Studios, the portfolio’s new upper-midscale extended stay brand, has
sustained significant growth with more than 50 executed deals representing
entry into 22 new markets and with 27 new owners for Hyatt. The brand’s first
location, Hyatt Studios Mobile / Tillman’s Corner, is expected to open in Q1
2025, and newly executed deals include:
Fayetteville
(AR) Riverside
(CA) Pensacola
(FL) Port
Charlotte (FL) Chicago
Washington Park (IL) Columbus
OSU (OH) Philadelphia
(PA) Bensalem
(PA) |
Beaufort/Parris
Island (SC) Sumter
(SC) Clarksville
(TN) Boca
Chica (TX) Belleville
(Ontario) St.
Thomas (Ontario) Cornwall
(Ontario) Spokane
(WA) |
“Hyatt’s
momentum has never been stronger as we build on our success and deepen our
commitment to finding innovative solutions to drive profitability by working
closely with our owners and responding to guests’ needs,” said Dan Hansen, Head
of Americas Development, Hyatt. “We are thrilled to celebrate the upcoming
opening of our first Hyatt Studios location in Mobile, which represents a
pivotal moment in our expansion into the upper-midscale market.”
In
addition to the Hyatt Studios brand, the Essentials Portfolio has newly
executed deals and upcoming openings across all brands including:
UrCove
Shanghai Xuhui West Riverside will be an adaptive reuse property with 160
rooms located in The West Bund, a waterfront area that runs along the western
bank of the Huangpu River in central Shanghai (expected to open Q1 2025)
Hyatt
Place Bhopal Rani Kamalapati Station will be in the capital of Madhya
Pradesh, India, and part of a mixed-use development project, including the
city’s newly redeveloped train station (expected to open Q2 2025)
Caption
by Hyatt Central Sydney will be centrally located in Haymarket, a vibrant
multicultural neighborhood at the southern end of the Sydney Central Business
District, and will mark the brand’s entry in Australia (expected to open Q3
2025)
Hyatt
Place JFK Airport will be a new build that aligns with the airport’s
enhancement plans, including meeting traveler demand for higher quality
accommodations that are accessible via the new AirTrain (expected to open in
2026)
Hyatt
Place Bryce Canyon will be the first Hyatt hotel and Hyatt Place property
to be located in the destination, a short drive from the entrance of Bryce
Canyon National Park, meeting the demand for more quality accommodations near
the highly toured destination (expected to open in 2027)
Strategic
growth across all brand portfolios
In
addition to the growth highlighted within the Lifestyle and Essentials
Portfolios, Hyatt’s expanded pipeline of new hotel properties is driving
strategic growth across each of its portfolios, including Luxury, Inclusive,
and Classics as well. With exciting new additions in each of the five distinct
portfolios, Hyatt is poised to further enhance its global brand presence. The
diverse offerings attract new members to the award-winning World of Hyatt
loyalty program and increase the stay frequency of existing members—creating
more opportunities for more stay occasions and amplifying the network effect
that can benefit all Hyatt owners.
The Luxury
Portfolio features the finest places for the most refined tastes, enriched
with unparalleled service, unmatched amenities and high design. For luxury
seekers who delight in the rare and thoughtfully curated, these escapes will
delight.
Newly
executed deals, recent and upcoming openings in the Luxury Portfolio include:
·
Fairmount Hotel, which is part of The
Unbound Collection by Hyatt, is in the heart of downtown San Antonio, TX
featuring the building’s preserved architectural details dating back to 1906,
offering 37 rooms, a rooftop bar, an expansive courtyard and several
award-winning restaurants making it an ideal intimate event space (opened
January 16, 2025)
·
Alila Dong'ao Island Zhuhai will
mark the brand’s entry in Zhuhai, China and will be located on the island's
unique cliffside, blending into the site's original natural beauty (expected to
open Q2 2025)
·
Park Hyatt Johannesburg will mark
the brand’s reintroduction in South Africa following an extensive refurbishment
led by Yabu Pushelberg, an award-winning global designer (expected to open Q2
2025)
·
Park Hyatt Los Cabos at Cabo del Sol will
debut the brand’s presence in Mexico. Designed by the renowned Sordo Madaleno,
the resort will feature 163 guestrooms and suites, as well as 19 villas and
residences, along with an expansive wellness center, a range of luxury
amenities, and access to the prestigious Cabo Del Sol Golf Course (expected to
open Q2 2025)
·
The Seville Nomad will open as
part of The Unbound Collection by Hyatt in New York City’s Nomad neighborhood,
paying homage to the location’s rich history through its design and
architecture, featuring 348 rooms and signature restaurants, Scarpetta and
Seville (expected to open Q2 2025)
·
Park Hyatt Tokyo in celebration
of its 30th anniversary suspended operations for restoration in 2024, and the
iconic property will resume operations with refreshed guestrooms and revived
food and beverage concepts (reopening Q3 2025)
The Inclusive
Collection offers all-inclusive getaways designed for when every moment is
worth celebrating. The unlimited experiences, endless hospitality and
thoughtful touches are designed to exceed every expectation and turn travel
moments into lifetime memories.
Newly
executed deals in the Inclusive Collection include:
·
Hyatt Vivid Punta Cana is set to
become the second hotel in the new Hyatt Vivid Hotels & Resorts brand and
mark the brand’s debut in the Dominican Republic, offering an adults-only
500-room beachside resort with multiple pools and food and beverage outlets
(expected to open Q3 2025)
·
Hyatt Vivid Akumal Resort & Spa will
be located in Akumal, Quintana Roo, Mexico, known for its white sand beach and
warm waters rich in marine life, including unforgettable turtle sightings and
snorkeling experiences (expected to open Q4 2025)
·
Hyatt Zilara Punta Bergantin in
the Dominican Republic will be an adults-only 508-key resort within the master
development of Punta Bergantin, a project designed to rejuvenate the country’s
tourism (expected to open in 2026)
The Classics
Portfolio features timeless style and unrivaled care in the world’s
most-traveled places. These every-occasion destinations captivate with
impeccable service and thoughtful amenities.
Newly
executed deals and upcoming openings in the Classics Portfolio include:
·
Hyatt Regency Bangkok Suvarnabhumi
Airport will be a conversion property that will be the only hotel located
within the airport, featuring 610 rooms, eight restaurants and expansive
meeting space (expected to open Q1 2025)
·
Hotel X Toronto will mark the
Destination by Hyatt brand’s debut in Canada with a 30-story lakefront urban
resort that redefines the sports and entertainment experience, including a
three-level sky bar with panoramic views, an indoor/outdoor heated rooftop
pool, award-winning Guerlain Spa, art gallery, cinema, and a 90,000 sq ft
state-of-the-art athletic facility (expected to open Q2 2025)
·
Hyatt Regency Times Square will
mark the brand’s debut in Manhattan with a 795-key property, an upscale New
York style market, bar and lounge experience, a state-of-the-art fitness
center, all with iconic views of Times Square (expected to open Q3 2025)
·
Kampos Hotel will mark the
Destination by Hyatt brand’s entry in the trending Greek Island of Paros, near
the village of Aliki, offering 50 rooms with private terraces and plunge pools
or hot tubs (expected to open in 2026)
·
Okhissa Lake Lodge, which will be
part of the Destination by Hyatt brand, will be the first lodging option
located on Lake Okhissa with 150 acres of land within Homochitto National
Forest in Mississippi, a region known for driving outdoor tourism with fishing,
hunting, biking, camping, and hiking (expected to open in 2027)
For
more information on developing with Hyatt, visit:
https://www.hyatt.com/development/
Image
Credit: © Hyatt Hotels Corporation
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