Tourexpi
Guests
can expect more live music, reimagined World Stage shows, enhanced cultural
programming, and a newly structured entertainment team. Six ships already
feature these updates, with more to follow by the end of 2025.
“We’re
responding to guest demand for more vibrant and diverse entertainment,” said
Michael Smith, Senior Vice President of Guest Experience and Product
Development. “Our goal is to elevate every sailing by offering more authentic
music, dynamic performances, and engaging activities—making each journey even
more memorable.”
Live
music and revitalized shows take center stage
Passengers
aboard Nieuw Statendam, Zaandam, Zuiderdam, Volendam, Nieuw Amsterdam, and
Eurodam are already experiencing the return of classical music with Vivace, a
new onboard string duo or trio. These ships also debut The Dam Band, a live
group supporting both production shows and guest performers on the World Stage.
Entertainment now runs nightly, with expanded World Stage lineups and surprise
performances in venues like the Crow’s Nest, Lido Pool, and Ocean Bar.
A
new regional soloist program adds cultural flavor to each itinerary—folk guitar
in Alaska, steel pan in the Caribbean, and mariachi in Mexico. On Canada and
New England cruises aboard Volendam and Zuiderdam, the popular Breton Thunder
returns in an expanded format, performing on the World Stage and in pop-up
appearances throughout the ship.
New
entertainment team structure enhances guest interaction
A
revitalized entertainment and enrichment team is being introduced across the
fleet. By August 1, over half of Holland America Line’s ships will feature an
enhanced Cruise Director role—more visible, interactive, and central to the
onboard atmosphere. Supported by an Assistant Cruise Director and an expanded
team, this new structure brings a greater variety of onboard activities,
including themed parties, cooking demos, game shows, and hands-on workshops.
Later
this year, Travel Guides will return to offer destination briefings, Q&A
sessions, and local insights. An expanded Activities Crew will lead trivia, art
classes, and culinary events. The full entertainment team is expected to be in
place fleetwide by the end of 2025.
“Welcome
Aboard” show sets the tone for each cruise
In
June, Eurodam premiered a brand-new “Welcome Aboard” show on the first night of
each sailing. This high-energy performance previews the entertainment and
enrichment options ahead—from dazzling stage productions to Port Talks,
cultural showcases, and the popular Orange Party. The show will debut on more
ships throughout 2025 and is expected fleetwide by summer 2026.
Signature
stage shows return by popular demand
Volendam,
Zaandam, and Nieuw Amsterdam reintroduce guest-favorite shows from the 2025
Grand Voyages:
·
Curtain Up – A musical journey from
Broadway to the West End with hits from “Jersey Boys,” “West Side Story,”
“Hairspray,” and more
·
Dance! – A celebration of dance from
around the world, featuring tango, rumba, Charleston, and cha-cha
·
Rock Britannia – A tribute to
legendary British rock from the ’60s to the ’80s with music by Rod Stewart, the
Rolling Stones, the Kinks, and others
·
Solid Gold – A ’70s showcase of
classic hits by Fleetwood Mac, Donna Summer, Elton John, and more
·
Crossroads – A soulful mix of country
and folk favorites by artists like Dolly Parton and Johnny Cash
·
It’s a Swing Thing – A toe-tapping
swing show with timeless numbers like “The Lady Is a Tramp” and “Feeling Good”
A
deeper connection to each destination
Beyond
entertainment, Holland America Line enriches each journey with cultural
immersion and practical guidance. Live music venues such as Billboard Onboard,
Rolling Stone Lounge, and B.B. King’s Blues Club remain guest favorites. “Up
Close” presentations spotlight local stories and heritage, while port briefings
provide tips for shore excursions. On Alaska cruises, guests benefit from
wildlife experts and real-time narration by National Park Service rangers in
Glacier Bay.
For
more information, visit hollandamerica.com,
speak to your travel advisor, or call 1-877-SAIL HAL (877-724-5425).
Image
Credit: © Holland America Line
The most interesting news
Read the News

Lufthansa Technik Breaks Ground on New Facility in Portugal
New €100 million-plus investment will create up to 700 jobs and strengthen the company's global maintenance network
Read the News

Condor Launches Daily Service Between Frankfurt and Cairo
New route strengthens the airline's international network and expands connections to one of the Middle East's leading business and tourism destinations
Read the News

Celebrity River Cruises Expands Europe Program with Curated City Stays
New Before and After Stays add immersive experiences in Prague, Budapest, Amsterdam and Lausanne
Read the News

Eurowings Expands ‘Coolcation’ Network as Northern Europe Gains Popularity
Airline highlights seven cooler summer destinations as travelers increasingly seek relief from record-breaking temperatures
Read the News

IHG to Launch All Luxury & Lifestyle Brands in Saudi Arabia by 2028
Hotel group expands premium portfolio as the Kingdom strengthens its position as a global tourism destination
Read the News

EVA Air Launches Washington DC Service, Expanding North American Access to Thailand
New Taipei connection strengthens one-stop travel to Bangkok, Chiang Mai and Phuket from the U.S. capital region
Read the News

Gobeklitepe Welcomes More Than 4.4 Million Visitors Since UNESCO Recognition
World's oldest known temple continues to strengthen southeastern Türkiye's appeal as a cultural tourism destination
Read the News

WTTC and UNEP Launch Strategic Partnership to Accelerate Sustainable Tourism
New alliance will promote circular economy, biodiversity protection and measurable environmental action across the global Travel & Tourism sector
Read the News

British Airways Celebrates 80 Years of US Service with Major Lounge Investment
Airline marks transatlantic milestone while unveiling plans to enhance premium customer experience across the United States
Read the News

Europe's heatwave raises concerns over long-term economic impact
Economists warn that extreme temperatures are becoming a structural risk for growth, productivity and inflation
Read the News

Delta expands premium lounge offering at LAX with new Delta One Lounge
First phase of second Delta One Lounge opens as airline continues multi-year investment in Los Angeles
Read the News

Alila to Debut in Japan with Luxury Retreat in Hakone
Nature-inspired mountain resort with private onsen baths planned to welcome guests in 2028
Read the News

TAT’s CF-Hotels Platform Wins Green Leadership Award at AREA 2026
Recognition highlights Thailand’s efforts to transform low-carbon tourism policy into measurable action across the hotel sector
Read the News

Eurowings Celebrates GNTM Winner Aurélie with WINGS Magazine Cover
Flight attendant and Germany's Next Top Model winner becomes the face of the airline's summer in-flight magazine
Read the News

Agoda Highlights Cool-Climate Destinations Across Asia Pacific for Summer Travelers
From New Zealand's winter landscapes to Malaysia's highlands, the travel platform recommends refreshing escapes from the summer heat
Read the News

Marriott and Blacksand to develop ten hotels in Saudi Arabia
Landmark agreement expands hospitality portfolio with more than 1,300 rooms by 2030
Read the News

Amazing Thailand Fest showcases Thai culture and cuisine in Kuala Lumpur
Tourism campaign highlights gastronomy, wellness and local experiences to inspire more Malaysian travellers
Read the News

TUI Blue introduces exclusive experience events for 2026
New wellness and family-focused retreats combine relaxation, adventure and meaningful shared experiences
Read the News

Radisson Hotel Group outlines a new approach to healthcare meeting design
Industry report highlights the growing importance of strategy, structured methodologies and measurable outcomes
Read the News

Emirates introduces new Bulgari amenity kits for premium passengers
Spring/Summer collection combines luxury fragrances, refreshed designs and more sustainable materials
Read the News

Delta expands CES 2027 network with new Asia flights to Las Vegas
More than 120 peak-day flights strengthen global and domestic connectivity for the world's leading technology event
