Ho Chi Minh City Showcases Tourism Potential at ITB Asia 2025

International

Vietnam’s southern metropolis strengthens its presence on the Asian tourism map through vibrant promotions and strategic partnerships in Singapore

The Ho Chi Minh City Department of Tourism is spotlighting Vietnam’s tourism potential at ITB Asia 2025 with an extensive promotion program in Singapore from October 14–19, 2025. Designed to expand the city’s tourism reach across Asia, the initiative combines business networking, product marketing, and cultural showcases to highlight Ho Chi Minh City as a dynamic and diverse destination.

Expanding Regional Reach Through Collaboration

Under the banner of the Vietnam – Ho Chi Minh City Tourism Promotion Program in Singapore 2025, the delegation is presenting Vietnam’s most distinctive destinations — with a special focus on Ho Chi Minh City, newly expanded through administrative restructuring — to international tourism partners, airlines, and travel companies.

The program supports business-to-business connections between Vietnamese and regional enterprises, creating new opportunities for collaboration and investment. It promotes Ho Chi Minh City’s key tourism offerings, including MICE tourism, luxury coastal and island resorts, cultural and historical travel, and culinary experiences.

Showcasing Vietnam at ITB Asia

From October 15–17, the city’s joint tourism booth (Hall A, Booth W25) at ITB Asia features interactive activities, destination presentations, and traditional art performances such as Ao Dai painting. Major Vietnamese tourism enterprises, together with Vietnam Airlines, are participating to strengthen cooperation and build global networks.

On October 17, the department will host meetings with Singaporean tourism authorities and private-sector partners to develop joint products and enhance connectivity between Ho Chi Minh City and other destinations across Asia. These sessions aim to attract more Singaporean travelers to Vietnam and to invite high-quality buyers to attend ITE HCMC 2026, the city’s flagship international tourism fair.

Integrating Culture and Innovation

Complementing the business program, Ho Chi Minh City will join the Vietnam Phở Festival 2025 in Singapore (October 18–19), offering visitors a cultural and culinary gateway into the city’s rich heritage. The delegation will also participate in ITB Asia conferences and seminars to exchange insights on global tourism trends and innovation in destination management.

Strengthening Ho Chi Minh City’s Position in ASEAN

According to the Department of Tourism, the initiative reinforces Ho Chi Minh City’s standing as a leading destination in ASEAN and on the global tourism map. It also underscores Vietnam’s broader strategy to boost international visibility, foster sustainable tourism development, and enter a new era of growth driven by innovation and collaboration.

For more information on Ho Chi Minh City’s tourism offerings and events, visit www.visithcmc.vn.