Hainan Airlines selects Sabre's fares optimization technology to maximize revenue

International

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new long-term agreement with Hainan Airlines.

The carrier, which is one of the largest in China, will use Sabre's Fares Manager and Contract Manager to efficiently manage and optimize international fares, helping to ensure competitiveness in the global market.

As a prominent Chinese airline, which has been awarded the SKYTRAX 5-Star Airline for 13 consecutive years since 2011, Hainan Airlines is expanding its international footprint. Sabre's advanced technology will play a pivotal role in supporting these growth plans by enhancing the airline's ability to monitor and adjust fares dynamically to maximize revenue opportunities.

"As we resume routes and launch new ones, having the right fare structure across our global network is crucial to our growth strategy," said Zhu Li, General Manager of the International Department, Hainan Airlines Marketing Committee. "We're pleased to expand our partnership with Sabre, whose advanced technology solutions are supporting our growth strategy and helping us to effectively manage and optimize our fares. This collaboration is a key component of our commitment to providing competitive and high-quality value to our passengers worldwide."

Hainan Airlines flies routes across China and the world. Established in 1993, it has recently taken delivery of new aircraft and added new routes to its network. Fares Manager will bring integrated end-to-end automation and intelligence to its pricing strategy across new, existing, and resumed routes.

"We're delighted to strengthen our relationship with Hainan Airlines with this new agreement," said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. "This partnership will enable Hainan Airlines to navigate the complexities of global fare structures with greater agility and precision, reinforcing our commitment to driving innovation and success through leading technology for our airline customers."