Tourexpi
FITUR Surpasses Expectations in a Year of Record Numbers
The 45th
International Tourism Fair, organized by IFEMA MADRID, closes its doors
with outstanding participation and attendance figures. FITUR has exceeded
expectations, reaching a first estimate of nearly 255,000 visitors, with
significant growth in its first three days, which welcomed 155,000
professionals.
These
figures reflect the strong recovery of the global tourism industry in
2024, with 1.4 billion international tourist arrivals, according to UNWTO,
as well as record numbers for both Spain and Madrid, which saw 94 million and
16 million visitors, respectively. Furthermore, these FITUR figures
anticipate the forecast that, in 2025, both travelers and tourism spending will
continue to grow, driven by strong demand. Worldwide, tourism-related revenues
have reached 1.9 trillion US dollars, with Spain and Madrid following this
trend. Tourist spending figures have risen to 126 billion euros nationally and
16 billion euros in the Madrid region. Moreover, these figures from FITUR
anticipate that by 2025 both traveler numbers and tourism spending will
continue to grow, driven by strong demand.
Alongside
these outstanding attendance figures, and with a total of nine halls, FITUR
2025 consolidates its leadership in participation, hosting more than 9,500
companies across 884 stands. This year, FITUR has
brought together 156 countries from around the world, with 101
of them participating with official delegations. This influx also has an
economic impact of 445 million euros on Madrid.
Under
the theme "Proud. We Are Tourism," FITUR has celebrated an
edition in which all stakeholders have advocated for sustainability
criteria to ensure balanced and viable global growth in the medium and long
term for both the planet and local communities. Additionally, experts have
emphasized how diversification, seasonality reduction, and the
integration of new technological tools are driving an inclusive
and competitive tourism model that ensures a more sustainable future for
all. This model is promoting different types of tourism that
contribute to this development, including sports, film, and language
tourism.
Progress
toward this sustainable tourism model is also essential to preserve the
right to travel for future generations, ensuring that travel remains an
accessible and enriching reality.
With Brazil
as the Partner Country, the Fair was inaugurated on January 22 by Their
Majesties, the King and Queen of Spain. The event saw the participation of
all stakeholders in the tourism industry's value chain, who presented the
latest trends, showcased the sector's dynamism through numerous business
transactions, and exchanged knowledge and best practices to continue shaping
the sustainable development of the industry.
IFEMA
MADRID is already working on the 2026 edition of FITUR, which will
take place from January 21 to 25, with Mexico as the Partner Country.
Image
Credit: © FITUR
The most interesting news
Hyatt Announces Plans To Add Hotels In New Markets In Europe, Africa and The Middle East
Plans to add hotels in 13 new destinations by 2028; Spain remains key growth market; new joint venture with Spanish Grupo Piñero drives all-inclusive growth.
Kempinski Hotels Announces New Executive Leadership Team
Heralding the beginning of a new era, Kempinski Hotels announces a new executive leadership team tasked with developing and repositioning Europe’s oldest luxury hotel group.
Istanbul Airport keeps crown of Europe’s busiest air hub in 2024
European air traffic in 2024 reached 96% of pre-pandemic levels, with Southern Europe surpassing 2019 volumes, Italy leading growth among top countries.
FITUR Cruises 2025 highlights the rise of blue tourism
Experts affirm that cruise passengers are loyal to the cruise experience but not to cruise lines, as they enjoy trying new products and travel styles.
Consumers in favour of sustainable travel but cost is king, reveals WTTC report
The World Travel & Tourism Council (WTTC) unveiled its latest report today, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour.
Sho Shibuya designs loungewear for Lufthansa Allegris First Class
Lufthansa starts an exclusive partnership with Sho Shibuya. The artist will be designing unique loungewear for the airline's new Allegris First Class.
TUI study: Travel makes you four years younger – Holidays will remain a top priority in 2025
On average, Germans feel 4.2 years younger after their vacation.
Andorra becomes 25th country to adhere to the International Code for the Protection of Tourists
Andorra has become the 25th country to adhere to the International Code for the Protection of Tourists (ICPT).
Four Seasons Accelerates Growth Strategy Across Hotels, Resorts, Residences and Experiential Journey
The company further elevates its global luxury ecosystem, redefining how guests stay, live and travel, while remaining grounded in genuine and unparalleled service experiences.
Tripadvisor Launches All-New Trendcast Report on the Future of Travel
Trend Predictions Unveiled: From Beauty Voyagers to Nano Neighborhoods.
The Ritz-Carlton Yacht Collection Unveils Itineraries in Alaska Aboard Luminara for Summer 2026
The company’s inaugural voyages to the Last Frontier provide exclusive access to the region’s remote, uncharted beauty, offering serene ports, abundant wildlife, breathtaking landscapes, and exceptional local cuisine, all complemented by world-cl
UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation
UN Tourism has returned to the FITUR international trade fair to advance the sector’s shirt towards greater accessibility and growth propelled by investments and innovation.
Emirates celebrates the love and luck of Lunar New Year
Celebrating Lunar New Year on the 29 January and heralding the year of the snake, Emirates customers can embrace the luck of the season.
UN Tourism in Morocco: Driving Investments and Celebrating Innovation
UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to grow innovation across Africa and boost investments into the tourism sector of the region.
TUI Musement Reveals Top 10 European Cities for a Romantic Valentine’s Day Getaway
Unexpected Winners: Paris and Rome make the list, but some lesser-known destinations claim the top spots.
Hampton by Hilton Debuts in Africa with the Opening of Hampton by Hilton Sandton Grayston
Hampton by Hilton, one of Hilton’s (NYSE: HLT) global powerhouse brands, today announced the opening of Hampton by Hilton Sandton Grayston in Johannesburg, South Africa – marking the brand’s 150th property in the EMEA region and debut on the Af
Gender Equality Champion of the Year Award returns to ITB Berlin 2025
The Gender Equality Champion of the Year Award returns to ITB Berlin, honoring outstanding efforts in advancing gender equality within tourism. Applications are open until 27 January.
Cunard invites the public to co-create a ‘Sea of Glamour’ exhibition
Are future generations at risk of losing precious childhood memories? According to new research by luxury British cruise line Cunard, the digital age is creating a generational gap in our collective history.
38 hurt after ‘unexpected aircraft movement’ on United flight
Exact nature of incident remains unclear but video shows Boeing 787-8’s passenger cabin in disarray, with meal trays, food scattered on floor, according to media reports.
Hyatt Announces Plans for the First Alila Branded Resort in Latin America and the Caribbean
Andaz Mayakoba Resort Riviera Maya will undergo a transformative renovation and debut as the first Alila branded resort in Latin America and the Caribbean in late 2025, offering a luxury sanctuary that serves as a steward of the natural environment a
New Zealand eases visa rules to boost remote work
'Digital nomad' scheme permits remote work for foreign companies in country.
