Tourexpi
FITUR Know-How & Export 2025 is to promote the digitalisation of tourism
Data
spaces, the Smart Destination Platform (SDP) and the digitalisation of tourism
will be the main themes of the 13th edition of FITUR Know-How
& Export, organised by FITUR and SEGITTUR, in collaboration
with ICEX España Exportación e Inversiones, which is taking place at
the International Tourism Trade Fair, from 22 to 26 January, at IFEMA
MADRID.
The
section will be bringing together 57 technology companies on 40
exhibition stands, offering innovative solutions for the modernisation of the
tourism industry. Proposals will range from hotel digitalisation to smart
destination management, positioning technology as a key factor in tourism
development.
In
addition, one of the key events of this space will be the 2nd edition of
'The AI for Tourism Awards 2025' that will recognise the Best AI
Solution 2024. Companies from all tourism verticals will compete for this
award that appraises aspects such as technological innovation, usability,
improvement of the user experience, originality and the degree of scalability
of each proposal.
FITUR
Know-How & Export: programme preview
The
programme will include activities and presentations reflecting the strategic
role of technology and sustainability in the evolution of the tourism sector.
One
of the highlighted projects will be the Smart Destination Platform (SDP) which,
with the support of the European Next Generation Funds, allows tourist
destinations to implement technological solutions that improve their
sustainability, personalisation and competitiveness. During the trade fair,
case studies of destinations and companies that are already adopting these
tools to offer more efficient services adapted to the needs of today's
travellers will be presented.
The
role of data spaces for tourism will also be one of the key
points of discussion during the fair. This aspect is considered a driving force
for the collaboration of the industry, both public and private entities, with
the aim of using data as a tool for improving decision-making and tourism
management. In addition, sustainability will continue to be a central
theme of the programme, with this year's edition focusing on the sector's
transition towards a circular economy model and the creation of new agricultural
experiences.
FITUR
Know-How & Export 2025 will consolidate its position as a reference
point for the transformation of the tourism sector, connecting companies,
destinations and institutions with the tools and knowledge necessary to lead
digitalisation.
Image
Credit: © FITUR
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