Tourexpi
FITUR 2025 to highlight great tourism and trade opportunities between the United States and Spain
FITUR
2025, to be held from 22 to 26 January, organised by IFEMA MADRID,
will be showcasing the great tourism and commercial opportunities that exist
between the United States and Spain. In 2023, 3.8 million
American tourists visited Spain, representing 4.5% of our international
visitors. According to the Spanish Chamber of Commerce, the figure will
approach four million in 2024. For its part, the United States could
reach one million in 2025, consolidating Spain as its sixth
international market.
As
a result of this potential and the global projection of FITUR, the United
States is participating in the 45th edition of the International
Tourism Trade Fair with an official representation through B-For
International and a significant business attendance with nearly two dozen
official exhibitors and a strong presence in Travel Technology, where they
will present the latest technological solutions in reservation management.
The
US remains the leading non-European international outbound tourist market
to Spain and is the sixth largest global outbound market in terms of
volume of arrivals. It has also consolidated its position as the fourth largest
tourist spending market in Spain, reaching 6,282 million euros up
to last August, a 23.4% year-on-year increase, according to Magí
Castelltort, Councillor of Tourism in New York, at the 4th Turespaña
Convention.
According
to the latest European Travel Commission barometer of trends in
long-haul outbound tourism markets, Spain is positioned as the fourth
European destination with the highest travel intentions for US tourists,
supported by connectivity: in 2024, 24 direct air routes have been consolidated
and in 2025 they will be reinforced with the launch of a new seasonal route
between New York and Bilbao.
American
tourists show a preference for travelling to Spain and Spaniards
count the United States among their top destinations, providing a
unique opportunity to create innovative tourism products that respond to the
expectations of their markets. It must be taken into account that the US is the
leading foreign investor in Spain and Spain is the eleventh
largest investor in the United States, with more than 84 billion
dollars in foreign direct investment.
In
2024, FITUR attracted 9,000 companies, 152 countries and more than 250,000
visitors.
Image
Credit: © FITUR/IFEMA MADRID
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