Tourexpi
Cunard Reports Record-Breaking Bookings in 2024
From January 1 to October 31 this year, Cunard recorded an
impressive 73,000 additional guest reservations compared to the same period in
2023, representing a 23% year-on-year increase.
This performance marks the highest number of guests booked between
January 1 and October 31 than in any equivalent period on record. Both the
UK and North American markets contributed significantly to this success, with a
24% increase in guests booking from the UK and 29% more from North America compared
to 2023.
The arrival of Cunard's newest ship, Queen Anne, in May has been a
key factor in this growth, alongside the launch of three new cruise programs in
2024. Winter 2026 and summer 2026 itineraries were introduced in March,
followed by the winter 2027 program in October, further driving demand.
As an iconic British brand, Cunard's global appeal continues to grow,
with more than half of bookings between January 1 and October 31 now
originating from outside the UK. International markets have shown particularly
strong interest, with targeted marketing campaigns in these regions driving a
22% increase in international guest bookings over the past year.
In addition to international growth, Cunard continues to attract both
new and returning travelers. From January 1 to October 31, 2024, the
brand saw a 49% rise in first-time guests choosing to sail with Cunard compared
to the same period in 2023.
Katie McAlister, President of Cunard, said: "As we look ahead to
2025, we are proud to report record-breaking bookings that demonstrate the
continued strength of Cunard's commercial performance. As an iconic British
brand with growing international appeal, Cunard continues to attract travelers
from across the globe who are drawn to the timeless elegance and modern luxury
we provide. The launch of Queen Anne has been a key driver of this
success, increasing our capacity and capturing the imagination of both loyal
and first-time guests. These results are a testament to the hard work of our
teams and partners worldwide, who ensure Cunard remains at the forefront of
luxury travel."
For more information about Cunard or to book a voyage, contact your
Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.
For Travel Advisors interested in further information, please contact
your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
Image
Credit: © Cunard
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