Tourexpi
With its inaugural European season, Celebrity Cruises
is expanding the concept of destination immersion at sea. On board Celebrity
Xcel, guests will experience four new European-inspired festivals designed to
carry the spirit of Mediterranean destinations well beyond time spent ashore.
At the center of this approach is The Bazaar, a first-of-its-kind venue that
blurs the line between ship and shore.
The Bazaar: where ship and destination converge
Introduced on Celebrity Xcel in late 2025, The Bazaar
reimagines sea days as cultural extensions of the ports visited. The
multi-level space combines destination-inspired food and drink, live
entertainment, markets featuring local artisans, hands-on workshops, and
immersive visual storytelling delivered through three-story LED screens.
Programming evolves throughout each sailing, ensuring that no two days offer
the same experience.
“Since the concept launched on Celebrity Xcel, The
Bazaar has revolutionized destination immersion, keeping guests enveloped in
the culture of destinations well beyond their time in port,” said Laura Hodges
Bethge, President of Celebrity Cruises. “We’re excited to transform the
experience again by bringing the heartbeat of the Mediterranean on board
throughout every European sailing.”
Four festivals inspired by the Mediterranean
At the heart of The Bazaar are four festivals that
reflect the region’s diversity, traditions, and atmosphere. Each festival
unfolds from day into night, combining cuisine, crafts, music, and performance.
The Opa! Festival draws on the energy and traditions
of Greece. Daytime experiences pair classic dishes such as baklava and moussaka
with creative workshops like crafting Mati evil-eye jewelry. In the evening,
live musicians and dance transform the space into a celebration marked by
music, movement, and spontaneous calls of “Opa!”
Italy takes center stage during La Dolce Vita Festival,
which celebrates the flavors and romance of Italian life. Guests sample
limoncello, learn to prepare pasta and tiramisu, and, after dark, step into an
atmosphere inspired by Venetian elegance and theatrical flair.
The Salud Festival channels Spain’s color, rhythm, and
passion. Sangria tastings and Spanish cuisine accompany daytime activities such
as creating flamenco roses and fans. As night falls, flamenco dancers and
performers bring intensity and movement to the celebration.
Completing the quartet, Silk & Spice Festival
explores cultural influences from Morocco and Turkey. Fragrant teas, Turkish
delight, and interactive activities fill the daytime programme, while evenings
feature energetic music and whirling dance performances inspired by the eastern
Mediterranean.
Cuisine as cultural connection
Food plays a central role in the experience. The
open-kitchen venue Mosaic serves reimagined dishes inspired by cities such as
Naples, Mykonos, and Lisbon, while Spice offers rotating daytime bites
influenced by the ports on each itinerary, framed by floor-to-ceiling sea
views. On sea days, Market at The Bazaar presents regional products sourced
from local artisans across Italy, France, Spain, Greece, Portugal, and Morocco.
Guests seeking a deeper culinary connection can join Chef’s
Studio at Mosaic, Celebrity’s first destination-inspired cooking school.
Classes change throughout the voyage to reflect the festival themes, allowing
guests to learn regional recipes tied directly to the destinations visited.
Mediterranean itineraries begin in 2026
From May 2026, Celebrity Xcel will sail her first
European season on seven- to 11-night itineraries departing from Barcelona and Athens.
The voyages include destinations such as Florence, Palma de Mallorca,
Santorini, and Mykonos, as well as new overnight stays in Madeira, allowing
guests to linger longer ashore.
With the introduction of these four festivals,
Celebrity Cruises aims to redefine how travelers experience Europe at sea—by
ensuring that the culture of each destination continues long after the ship
leaves port.
Image
Credit: © Celebrity Cruises
The most interesting news
Read the News

Hilton to double Morocco portfolio with 15 new hotels and Waldorf Astoria debut
Expansion across ten brands signals strong growth in luxury and lifestyle segments
Read the News

Tour of Türkiye gains global stature as showcase for sports tourism
UEC official highlights rising international profile and growing appeal for travellers
Read the News

Bangladesh plans Boeing order as part of fleet expansion strategy
Government moves to acquire 14 aircraft while exploring mixed fleet with Airbus
Read the News

Lufthansa launches first A380 with new Business Class
Modernised aircraft enters service as part of fleet-wide retrofit programme
Read the News

WTTC convenes global tourism leaders in Egypt to drive recovery agenda
High-level meeting aboard Crystal Serenity focuses on coordination between governments and industry
Read the News

Middle East travel sector outpaces global growth as Saudi Arabia leads expansion
WTTC data highlights strong regional momentum driven by international demand and business travel
Read the News

TUI Policy Lounge highlights travel trends and regulatory challenges in Europe
Industry leaders call for aligned policies to support a resilient tourism sector
Read the News

Dusit launches global campaign with complimentary nights on extended stays
Limited-time offer provides up to four free nights across selected properties worldwide
Read the News

Thailand strengthens global leadership in wellness tourism
Trade meet in Bangkok connects international buyers with the country’s expanding health and wellness sector
Read the News

Agoda: Gen Z in Asia favours shorter, experience-led travel
Frequent trips and flexible planning reshape travel behaviour across the region
Read the News

Ryanair to close Berlin base and cut capacity amid rising costs
Airline plans to redeploy seven aircraft as fees and taxes weigh on traffic recovery
Read the News

Lufthansa unveils new uniform designed with BOSS for its centenary
Rollout from Q4 2026 signals brand renewal and premium positioning
Read the News

GNTB promotes IGA 2027 Ruhr Area in over 30 international markets
International Garden Exhibition positioned as key tourism driver for Germany
Read the News

IHG partners with PAYBACK to expand rewards for German travellers
Guests can now earn PAYBACK points across more than 7,000 hotels worldwide
Read the News

Radisson advances Net Zero strategy with verified hotels and 2025 report
Responsible Business Report highlights measurable progress across people, communities and climate goals
Read the News

Rafael Bonachela premieres ‘Pulso’ on EUROPA 2, launching new collaboration
World premiere at sea marks start of continued partnership with Hapag-Lloyd Cruises
Read the News

Lufthansa introduces stopover programme with Munich as first hub
Flexible stays of up to seven days now available on Singapore and U.S. routes
Read the News

Thailand advances tourism partnership with China during high-level visit
TAT outlines long-term strategy to boost high-value travel and bilateral growth
Read the News

Malaysia Healthcare strengthens Medan outreach as demand for second opinions grows
Indonesian patients continue to rely on Malaysia for accessible, high-quality treatment abroad
Read the News

TAT launches Thailand campaign with LISA and exclusive travel rewards
Nationwide initiative invites travellers to explore destinations and win limited-edition items
Read the News

Agoda highlights top five Labor Day destinations for 2026
Tokyo, Pattaya, Seoul, Osaka and Busan lead travel demand based on search data
