Tourexpi
Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors
The addition of two of the greatest athletes in modern history to UN Tourism’s roster of Special Ambassadors marks a major step forward in promoting the transformative power of sports tourism. Stephen Curry is celebrated as one of the greatest basketball talents of all time. He has led the Golden State Warriors multiple NBA championships and is widely credited with revolutionizing the modern game. Curry’s appointment as Ambassador for Sports Tourism will bring UN Tourism’s mission to the attention of a massive global audience and harness his energy to boost recognition of the power of sports tourism to create opportunity and drive growth.
Welcoming the signings, UN Tourism Secretary-General Zurab Pololikashvili says: “It’s a huge thrill and a real honour to welcome the world-famous athletes Stephen Curry and Zaza Pachulia into the UN Tourism family. Their achievements on the basketball court and their commitment to community development make them exemplary figures to promote the benefits of sports tourism worldwide. Curry and Pachulia will help take UN Tourism’s work in the promotion of sustainable and inclusive sports tourism to the next level.”
In their new roles, Curry and Pachulia will work to promote the positive impact of sports tourism on communities and economies worldwide. As Ambassadors for UN Tourism, Curry and Pachulia will engage in initiatives that highlight how sports can drive tourism, foster cultural understanding, and contribute to sustainable economic growth. Their involvement aims to inspire travellers and sports enthusiasts to explore diverse destinations through the lens of athletic events and activities.
The two basketball legends join UN Tourism’s growing roster of Special Ambassadors. Drawn from the worlds of sports, culture and business, they bring excellence in their respective fields as well as a commitment to promoting tourism as a force for opportunity and understanding.
Image Credit: UN Tourism
The most interesting news
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
Türkiye Welcomes 10,59 Million Foreign Tourists in First Four Months of 2025
Türkiye attracted 10.59 million foreign visitors between January and April 2025, according to data released today by the Ministry of Culture and Tourism.
Hilton Named #1 Best Workplace in Vietnam for 2025
Global hospitality leader Hilton (NYSE: HLT) has been named the No. 1 Best Workplace in Vietnam™ 2025 in the medium-sized company category by Great Place to Work®, marking its first time at the top spot in the country.
Moldova to Host the 46th World Congress of Vine and Wine
The Country with the Highest Vineyard Density Per Capita.
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
South Africa’s Travel & Tourism Sector Set to Reach Record Employment in 2025
The World Travel & Tourism Council (WTTC) has announced that South Africa’s Travel & Tourism sector is on course to achieve a historic employment milestone in 2025, with job numbers projected to exceed pre-pandemic levels.
Riyadh Air and Saudi Ministry of Culture Unite to Showcase National Heritage through Air Travel
Riyadh Air has signed a strategic partnership with Saudi Arabia’s Ministry of Culture to make authentic Saudi heritage a core feature of its passenger experience.
UN Tourism and FAO Launch Sustainable Gastronomy Tourism Initiative in Pacific Island States
A new joint project by UN Tourism, the Mountain Partnership Secretariat at FAO, and the Pacific Tourism Organization (SPTO) aims to connect agrifood systems with tourism in seven Pacific Small Island Developing States (SIDS), promoting inclusive grow
Chiang Mai: San Kamphaeng Hot Springs Transformed by Light and Imagination
The Tourism Authority of Thailand (TAT) unveils Onsen@Sankamphaeng, a radiant nighttime experience blending digital art, cultural storytelling, and natural wonder.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
