Tourexpi
The addition of two of the greatest athletes in modern history to UN Tourism’s roster of Special Ambassadors marks a major step forward in promoting the transformative power of sports tourism. Stephen Curry is celebrated as one of the greatest basketball talents of all time. He has led the Golden State Warriors multiple NBA championships and is widely credited with revolutionizing the modern game. Curry’s appointment as Ambassador for Sports Tourism will bring UN Tourism’s mission to the attention of a massive global audience and harness his energy to boost recognition of the power of sports tourism to create opportunity and drive growth.
Welcoming the signings, UN Tourism Secretary-General Zurab Pololikashvili says: “It’s a huge thrill and a real honour to welcome the world-famous athletes Stephen Curry and Zaza Pachulia into the UN Tourism family. Their achievements on the basketball court and their commitment to community development make them exemplary figures to promote the benefits of sports tourism worldwide. Curry and Pachulia will help take UN Tourism’s work in the promotion of sustainable and inclusive sports tourism to the next level.”
In their new roles, Curry and Pachulia will work to promote the positive impact of sports tourism on communities and economies worldwide. As Ambassadors for UN Tourism, Curry and Pachulia will engage in initiatives that highlight how sports can drive tourism, foster cultural understanding, and contribute to sustainable economic growth. Their involvement aims to inspire travellers and sports enthusiasts to explore diverse destinations through the lens of athletic events and activities.
The two basketball legends join UN Tourism’s growing roster of Special Ambassadors. Drawn from the worlds of sports, culture and business, they bring excellence in their respective fields as well as a commitment to promoting tourism as a force for opportunity and understanding.
Image Credit: UN Tourism
The most interesting news
Northern Pakistan Listed as Top Travel Destination, as It Faces Sustainability Challenges
Interest in Northern Pakistan is soaring, with the BBC, CNN and Financial Times all recently naming the region as one of the must visit destinations for 2025.
Liverpool FC welcomes Visit Maldives to its global partnership portfolio
Liverpool FC has agreed a multi-year global partnership with Visit Maldives, making it the club’s official tourist destination partner.
Wizz Air Abu Dhabi Expands Network with New Routes to Beirut and Gabala
Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, continues its expansion with the introduction of two new routes, connecting Abu Dhabi to Beirut, Lebanon, and Gabala, Azerbaijan. The new flights will offer travelers affordable and
World Sustainable Travel & Hospitality Awards announces Terra, Expo City Dubai as 2025 Venue Partner
World Sustainable Travel & Hospitality Awards has announced that its 2025 Ceremony will take place at Terra, Expo City Dubai. Leaders in sustainable tourism will gather for the VIP reception on 29 October for the unveiling of the 2025 winners.
UN Tourism and Germany pave the way towards inclusive employment and accessibility
UN Tourism has joined the Federal Ministry for Economic Cooperation and Development (BMZ) to shift the mind-sets of destinations and businesses regarding workers and customers with disabilities.
TAT Celebrating 65 Years of Leading Thailand’s Sustainable Tourism Future
A Legacy of Growth, Innovation, and Sustainability in Tourism
A Natural Haven on Portugal’s Blue Coast
Six Senses Comporta Unveils Masterplan for New Resort, Spa, and Branded Residences
Morocco Desert Tours for Adventure Seekers
The magnificent deserts that extend throughout Morocco welcome explorers to discover scenery and culture in addition to their stunning landscapes
Lufthansa new First Class premium experience
The travel experience in Lufthansa First Class with the new cabin interior on long-haul flights is now even more exclusive
Etihad and Ethiopian launch strategic joint venture and new flights between Addis Ababa and Abu Dhabi
The national airlines of the United Arab Emirates and Ethiopia have joined forces in a landmark Joint Venture (JV) that will transform connectivity between Africa, the Middle East, and Asia. Signed today at Ethiopian Airlines' headquarters in Addis A
Novotel and Paris Saint-Germain Introduce Legendary Rooms
Immersive Experiences Celebrating Football's Greatest Icons
Emirates expects busy travel weekends ahead of and during Eid Al Fitr holiday
The busiest time for departures in Terminal 3 will be on the 28 and 29 March, and on the 5 and 6 April, with more than 80,000 daily customers making their way abroad for their spring break holidays.
Hilton Announces Nomination of Marissa Mayer to Board of Directors, Long‑Time Director Judith McHale to Retire
The Board of Directors of Hilton Worldwide Holdings Inc. (NYSE: HLT) announced that veteran business leader and technology entrepreneur Marissa Mayer has been nominated to stand for election to the board at the company’s Annual Meeting of Sharehold
H World Group Reports Fourth Quarter and 2024 Full-Year Financial Results
H World Group Limited (NASDAQ: HTHT and HKEX: 1179), a key player in the global hotel industry, announced its unaudited financial results for the fourth quarter and full year ended December 31, 2024.
The ASTA River Cruise Expo Returns to Amsterdam in 2026
Registration is now open for members of the American Society of Travel Advisors.
The 2025 Spartan Race Elevating Shenzhen's Status as an International Consumption Hub
On March 15, the globally renowned obstacle racing event, the Spartan Race, kicked off its 2025 season at Bijiashan Park in the downtown of southern China's Shenzhen city.
EU Considers Reducing Compensation for Flight Delays
The European Union is currently evaluating a change in the regulations governing compensation for air passengers, which could result in reduced payouts for flight delays. This proposed revision seeks to extend the minimum waiting times before passeng
Sustainability Takes Priority for Indian Travelers in 2025
Digital travel platform Agoda's 2025 Sustainable Travel Survey reveals India as the second most sustainability-conscious travel market in Asia, with over four in five Indian travelers (82%) factoring sustainability into their 2025 travel plans, highe
Air France Unveils New La Première Suite for Exclusive Travel Experience
Air France is reinventing luxury travel with the introduction of its new La Première suite, available starting in Spring 2025 on select Boeing 777-300ER aircraft. This exceptional suite, developed over three years, reflects French elegance and art d
Saudi Arabia set to deliver 362,000 new hotels rooms by 2030
The Kingdom of Saudi Arabia is poised to develop 362,000 new hotel rooms by 2030 as part of its US$110 billion hospitality sector transformation, according to data released ahead of the 2025 edition of the Future Hospitality Summit (FHS) Saudi Arabia
Qatar Airways Launches Additional Flights to Global Destinations
Qatar Airways, the World’s Best Airline as voted by Skytrax in 2024, is enhancing global connectivity with additional flights to key destinations around the world.
