Tourexpi
When
thinking of winter holidays, the mind often drifts to popular European
destinations like Germany or Austria, with their enchanting Christmas markets
and snow-capped mountains. But what if there was a hidden gem waiting to be
explored?
Albania's
enchanting winter: Christmas markets and snowy getaways
Welcome
to Albania, a country of stunning landscapes, rich culture, and a growing
winter tourism scene that promises a cozy, less-crowded alternative to more
traditional holiday destinations.
A
winter wonderland awaits
Albania’s
rugged mountains and charming towns transform into a winter wonderland when the
cold months arrive. Albania’s mountainous regions offer the perfect setting for
winter enthusiasts looking for snow, tranquility, and a bit of adventure.
Head
to the Albanian Alps in the north for breathtaking views of snow-covered peaks
and untouched landscapes. Popular spots like the Accursed Mountains provide a
haven for winter trekkers and cross-country skiers seeking off-the-beaten-path
experiences.
For
a more laid-back experience, Voskopoja in the east and Brezovica just across
the border in Kosovo offer small but delightful ski slopes, perfect for a quiet
escape into nature.
Christmas
markets with a local twist
Albania
may not boast the massive Christmas markets of Vienna or Prague, but its
festive spirit is growing each year, particularly in the vibrant capital,
Tirana. As the holiday season approaches, the city’s Skanderbeg Square and
Mother Teresa Square light up with twinkling Christmas lights, towering
Christmas trees, and festive decorations that create a warm, welcoming
atmosphere.
While
you won’t find the sprawling stalls of traditional Christmas markets, you can
still enjoy seasonal fairs and local bazaars where you can pick up handmade
crafts, local food, and holiday treats.
The
north of Albania, with its Shkodër region, which has a strong Catholic
tradition, brings an additional layer of charm. Here, you’ll find smaller, more
intimate celebrations, with churches offering beautiful services and the town
itself brimming with local charm.
hile
the Christmas market of Saranda was ranked as one of the 15 best such markets
in Europe by Forbes, Conde Nast Traveller and European Best Destinations, for
the period 2023-2024.
If
you’re looking for something uniquely Albanian, don’t miss the regional holiday
delicacies that you can enjoy at local markets. Try “byrek” (flaky pastries
stuffed with cheese or meat), sip on warming raki (a traditional fruit brandy),
and indulge in baklava – all perfect for cozying up on a chilly evening.
A
mix of culture, nature, and festivity
One
of the most appealing aspects of spending your winter holiday in Albania is the
chance to experience both festive traditions and natural beauty. The
combination of Albania’s unique Christian and Muslim traditions results in a
rich holiday culture, where Christmas Eve services are followed by hearty
feasts and family gatherings.
The
Orthodox Christmas celebrations in southern towns like Gjirokastër offer an
even more immersive experience, with special traditions held on January 7
according to the Julian calendar.
Albania’s
mild coastal climate offers a reprieve from the cold winter chill. The towns of
Durrës and Vlorë, while not as bustling in winter, are perfect for winter
strolls along the Mediterranean coast.
With
fewer tourists, you can enjoy the serene beauty of the sea, explore charming
old streets, and experience a side of Albania few get to see during the busy
summer months.
Image Credit: © Ministry of Tourism and Environment of
Albania
The most interesting news
Milestone achieved: TUI Group launches 500th hotel project
The TUI Group today announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy.
‘Invest in tourism for peace’: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin
UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
WTTC & Trip.com Group Unveil the Tech Revolution Reshaping Travel & Tourism
AI, Super Apps, Sustainable Travel, and Space Tourism – The Future is Now.
Intense seismic activity leads to significant decrease in bookings for Greek island of Santorini
Reservations down 23% in March compared to same period last year, says reports.
The success of ITB Berlin mirrors a positive outlook for travel in 2025
Additionally, the new ITB Americas has been announced.
Lufthansa Group increases its fourth-quarter profit by 66 million to 468 million euros
With EUR 37.6 billion Lufthansa Group achieves the strongest revenue year in the company's history thanks to a new peak in load factor
Hyatt Place Shaoxing Keqiao Celebrates Official Opening
167-room Hyatt Place hotel opens in the historical district of Shaoxing, Zhejiang.
Eurowings with another strong annual result
Lufthansa Group's point-to-point business segment generated a profit of more than 200 million euros in 2024.
Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025
Thailand Targets High-Value, Sustainable Growth with Enhanced Infrastructure, Soft Power, and Year-Long Celebrations.
Emirates concludes high-impact presence at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run.
Thousands of flights cancelled as strike hits 13 airports across Germany
More than half a million aviation passengers will not be able to travel as planned because of the walkout, according to airport association ADV.
UN Tourism Opens Regional Office for the Americas in Rio
UN Tourism has officially inaugurated its Regional Office for the Americas in Rio de Janeiro.
The FTI bankruptcy has changed the market: Travel agencies and package holidays are back
Organisers and distributors see a growing demand for higher-quality products, a desire for better advice in advance and a trend towards crisis-proof package holidays.
Sail in 2025 and Save with Princess Cruises Voyages
As travelers set sail for spring break getaways, those looking ahead to summer and fall 2025 can lock in major savings now – up to 50% off – with Princess Cruises' latest sale.
Lufthansa Group increases proportion of women in management positions to over 25 percent
The Lufthansa Group achieved its target of 25 percent female managers in the first quarter of 2025.
Emirates and Expedia Group expand partnership
Emirates, the world’s largest international airline, and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a
Carmen Riu Güell honoured with TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025
TUI is proud to announce that the former CEO of RIU Hotels & Resorts, Carmen Riu Güell, has been honoured with the TUI Lifetime Achievement Award at the TUI Global Hotel Awards 2025. A visionary, a pioneer, and an icon of hospitality - She has made
TUI at ITB 2025: Awards, new leisure hotel and travel trends
With an impressive mix of tried-and-tested holiday classics, new hotel projects and innovative travel formats, TUI impressively demonstrated at ITB 2025 how tourism is evolving. The interest in high-quality holiday offers remains strong – the best
The Ritz-Carlton, Bali Voted as ‘Best Indonesia Resort’ in DestinAsian Readers' Choice Awards 2025
The Ritz-Carlton, Bali was voted the Best Indonesia Resort (Ranked No.1) in the 2025 DestinAsian Readers' Choice Awards. This prestigious recognition showcases the resort's dedication to outstanding service, world-class amenities, and an unforgettabl
YouGov study: huge potential for airline tour operators
Flight and hotel from a single source: flexible booking options are increasingly popular.
Lufthansa Express Rail: Ticket now also valid for local public transportation
By train to the plane: now even easier. Bookings with Lufthansa Express Rail now include the Deutsche Bahn (DB) City-Ticket.
