Africa in focus: TUI Group expands hotel clusters to meet rising holiday demand - Get updated on what's happening in tourism!

Africa is gaining momentum as one of the world’s most exciting emerging travel regions. With its cultural diversity, striking landscapes and growing appeal among international travellers, the continent is increasingly central to global tourism strategies. Reflecting this trend, the TUI Group is expanding its presence across Africa with seven new hotel openings. Four of these opened in North Africa in November, the first TUI Blue hotel has launched in The Gambia, and two additional resorts will follow on Zanzibar by early 2026. With these additions, the TUI Hotels & Resorts portfolio on the continent will grow to 106 hotels.

“As we expand our hotel clusters in North, West and East Africa, we are continuing to deliver differentiated holiday experiences in promising growth destinations. These new openings allow us to reach new customer segments from emerging source markets, while delivering the high-quality, authentic holiday experiences that define the TUI brand. We remain committed to sustainable development that benefits local communities and enriches our guests’ stays across the continent,” says Peter Krueger, member of the TUI Group Executive Board and CEO Holiday Experiences.

Tunisia: The Mora Sahara Tozeur

Set on the edge of the Sahara in Tozeur — known for its palm groves and distinct architectural heritage — The Mora Sahara Tozeur offers 93 rooms and villas with sweeping desert views. Guests can choose between three restaurants serving international and local cuisine, an outdoor à-la-carte dining concept, a fitness centre, a multipurpose sports court and a spa. The resort welcomes both families and adults seeking a tranquil escape.

Egypt: Expanded offerings from TUI Magic Life and JAZ

The recently modernised TUI Magic Life Redsina Sharm el Sheikh, located directly on the beach in Sharm el Sheikh, offers 521 rooms, swim-up pools, a water park and a dive centre on its house reef. The club caters to families, couples and solo travellers.

TUI’s joint-venture partner, the JAZ Hotel Group, introduced two additional Red Sea properties in November:

·        JAZ Royal Palmariva, located in Makadi Bay, with 505 stylish rooms and bungalows and personalised service.

·        JAZ Palmariva Beach in Madinat Makadi, with 339 rooms, refined dining options and a lively nearby promenade.

The Gambia: TUI Blue Tamala

Opened on 1 November 2025, TUI Blue Tamala is an adults-only beach resort in Serrekunda. With 140 elegantly designed rooms — including swim-up options — and an all-inclusive concept tailored for relaxation, the hotel offers live daily entertainment, a beach bar, spa facilities and the signature BLUEf!t sports and fitness programme. Solar panels provide the hotel’s warm water supply.

Tanzania: Jaz Amaluna and Riu Swahili on Zanzibar

TUI’s hotel cluster in Zanzibar will expand further in the coming months.

Opening on 15 December 2025, JAZ Amaluna is a 5-star adults-only resort on Uroa Beach, featuring 211 rooms including suites and swim-up units, two pools, multiple dining venues and a dedicated wellness centre.

In early 2026, Riu Palace Swahili will join the portfolio as another adults-only resort with 24-hour all-inclusive service, more than 500 rooms, three infinity pools, seven restaurants, eight bars, extensive entertainment programming and the premium Elite Club service.

With these forthcoming openings, TUI Hotels & Resorts will operate 106 hotels with more than 34,000 rooms across nine African countries, reinforcing the group’s presence on a continent that continues to emerge as a leading destination for global holidaymakers.

Image Credit: © TUI Group